SparkOptimus

🚀 𝗜𝘁’𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲-𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝘂𝗻𝗹𝗼𝗰𝗸 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 Retail Media is rapidly reshaping the marketing landscape, offering brands unprecedented opportunities to optimize their media spend and boost brand equity. Our latest article delves into actionable strategies for leveraging this dynamic channel, featuring insights from Bas an Kesteren, Global Head of eCommerce at Sanofi Consumer Health Care. Find out how to: 🔍 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝗶𝗺𝗽𝗮𝗰𝘁: Learn how a comprehensive Retail Media strategy can engage consumers across their entire journey, driving conversions at every step. 💡 𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝗮 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘆: Learn how to adopt a holistic strategy that recognizes the complexities of retail partnerships, focusing on personalization and data-driven campaigns. 🌟 𝗙𝗼𝘀𝘁𝗲𝗿 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Uncover how breaking down silos between sales and marketing can drive alignment, with shared KPIs to measure success and promote seamless teamwork. Are you ready to create more seamless experiences for your customers and unlock the full potential of Retail Media? 𝗗𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝗼𝘂𝗿 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝘁𝗼 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄: https://ow.ly/k3ai50T1Y6I

🎙️ 𝗧𝘂𝗻𝗲 𝗶𝗻𝘁𝗼 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗖𝗘𝗢 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲𝘀, 𝗳𝗲𝗮𝘁𝘂𝗿𝗶𝗻𝗴 PostNL CEO & CIO Herna Verhagen & Jennifer Crites. Join host Alexandra Jankovich as she delves into how PostNL are using data to not only create more #sustainable networks, but also help their customers send CO² neutral parcels. 🌎 ▶️ 𝗖𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗻𝗼𝘄 𝘃𝗶𝗮 𝗦𝗽𝗼𝘁𝗶𝗳𝘆, 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗼𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲: https://ow.ly/cnFS50QyHbm

𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐝𝐢𝐭𝐢𝐨𝐧: 📚 Case study: Scaling Generative AI for chocolate sales transformation 🚀 Introducing our Global #DigitalTransformation Framework 📅 Webinar: Benchmark Report - #GenAI in Consumer Goods 𝐀𝐧𝐝 𝐦𝐨𝐫𝐞: https://ow.ly/R8xC50SYs6k

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝟭𝟬 𝗺𝘂𝘀𝘁-𝗵𝗮𝘃𝗲 𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗮 𝗳𝗼𝗿 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? 🚀 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 SparkOptimus 𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸™ Transforming your business can be daunting. Skyrocketing customer expectations, fierce competition, and rapid technological advancements create a complex landscape. But what if #digitaltransformation could be a catalyst for sustainable growth and a competitive edge? That's where our Global Digital Transformation Framework™ comes in. Developed from over a decade of experience and 1,000+ projects with global giants like The HEINEKEN Company and Henkel our Framework is your roadmap to success with actionable insights: 💡 𝗪𝗵𝘆 & 𝗪𝗵𝗮𝘁: Clarifying the strategic rationale to define the future customer experience and business proposition. 💡 𝗛𝗼𝘄: Mapping the future state of the organization, with a focus on technology and data enablers. 💡 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗶𝘁 𝗗𝗼𝗻𝗲: Driving transformation through initiatives that act as the enablers of the enablers. Ready to lead the way in digital transformation? Discover the 10 critical success factors that drive sustainable digital transformation here: https://ow.ly/RWS350SXmmS

𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗮𝗹𝗹 𝗮𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀 🚀 Are you a recent graduate or a Master's student eyeing a future in #strategyconsulting? Join us on 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟮𝗻𝗱 at our #Amsterdam office for an exclusive Case Training Session tailored just for you! This hands-on event is designed to sharpen your problem-solving skills, offering you the essential insights and techniques needed to excel in case interviews. Our team will guide you through the do's and don'ts, helping you build a solid foundation for your #consulting career. 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗮𝗻𝗱 𝗮𝗽𝗽𝗹𝘆 𝗻𝗼𝘄: https://lnkd.in/eem_ZBTE

🎙️ 𝗖𝗮𝘁𝗰𝗵 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗲𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗼𝗳 𝗼𝘂𝗿 𝗖𝗘𝗢 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗶𝗻𝗴 Carsten Knobel! Join host Alexandra Jankovich as she delves into the world of customer-driven #digitalization, #sustainability initiatives, and fostering #diversity with the CEO of Henkel. ▶️ 𝗧𝘂𝗻𝗲 𝗶𝗻 𝗻𝗼𝘄 𝘃𝗶𝗮 𝗦𝗽𝗼𝘁𝗶𝗳𝘆, 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗼𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲: https://ow.ly/gKiL50QhQk1

𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗽𝗮𝗿𝗸 𝗰𝗵𝗮𝗻𝗴𝗲? 🚀 We’re looking for future change leaders to join our Amsterdam team! As an Associate at SparkOptimus, you’ll work on cutting-edge projects for global brands, learn from industry leaders, and accelerate your career. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁? 𝗔𝗽𝗽𝗹𝘆 𝗻𝗼𝘄! https://ow.ly/YPip50SR0Ch #Hiring #career #Amsterdam #CareerGrowth #JoinUs

We collaborated with VNAB to streamline Dutch co-insurance & build a data-driven case for digital transformation. 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗵𝗼𝘄 𝘄𝗲 𝘂𝗻𝗹𝗼𝗰𝗸𝗲𝗱 𝘃𝗮𝗹𝘂𝗲 𝗵𝗲𝗿𝗲: https://ow.ly/fLJX50Sx4vU

𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐝𝐢𝐭𝐢𝐨𝐧: 📚 Case study: VNAB's digital transformation unlocks value in the co-insurance market 📅 Webinar: Benchmark Report - #GenAI in Consumer Goods 🌱 #Sustainable product launch: Bridging consumer's ‘say-do gap’ 𝐀𝐧𝐝 𝐦𝐨𝐫𝐞: https://ow.ly/clQF50SLZfO

🚀 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝘄𝗲𝗯𝗶𝗻𝗮𝗿: "𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗿𝗲𝗽𝗼𝗿𝘁: 𝗚𝗲𝗻 𝗔𝗜 𝗶𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗚𝗼𝗼𝗱𝘀" In this session our experts Matti van Engelen and Michiel Bos will share key findings from our latest study on Gen AI in Consumer Goods. Learn how top companies create value at scale and get practical tips to accelerate your #AI journey. 💡 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Discover anonymized results and discuss them live. 💡 𝗧𝗼𝗽 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲𝘀: Learn impactful #GenAI applications in marketing, sales, R&D, and operations. 💡 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗮𝗱𝘃𝗶𝗰𝗲: Get actionable recommendations to scale AI in your organization. 📅 𝗗𝗮𝘁𝗲: September 24, 2024 🕓 𝗧𝗶𝗺𝗲: 16:30-17:30 Don’t miss out! 𝗔𝗽𝗽𝗹𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝗲𝗮𝘁 𝗻𝗼𝘄: https://ow.ly/a3Wn50SH04q