team5pm

Our tool #topictree launches Rank Tracker, the first tool to analyze video rankings on multiple platforms, including TikTok! How cool is that? 🤩 We are super excited to announce the launch of our standalone software and the first tool to analyze TikTok data. 🙌 While topictree already provided insights into potential topics to create content around. With Rank Tracker, users can now gain deeper insights into how their videos perform. 🚀 To make the users stay ahead of the competition, Rank Tracker also enables analysis of competitor performance and helps generate new video ideas! “Video is expensive, but by creating content around topics people are actively searching for, you're not just guessing—you’re ensuring it resonates,” says Daan Dibbetz, co-founder of topictree. 🚀 The launch of Rank Tracker marks topictree’s official market entry. Developed in 2023, it is now a standalone software tool available for agencies, SEO specialists and content creators. At topictree we’re all about data and no guesswork!🚀 #contentmarketing #team5pm #seo #digitalmarketing #datadrivenmarketing #videoseo #socialseo #ranktracker

Together with KPN, we are thrilled to announce the 9TH (!) SEASON of Legends of Gaming (a.k.a. LOG) - the biggest and longest branded gaming series in the Netherlands 🔥 🎮 As a leading telecom provider, KPN understands the huge popularity of online gaming among younger audiences. The brand knows the challenge of reaching young audiences with traditional advertising. 𝗔 𝟵 𝘆𝗲𝗮𝗿 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 That's why KPN has embraced a strategic, long-term partnership with LOG, the biggest social gaming platform in The Netherlands. KPN's sponsorship shows that the brand is a core partner in the world of gaming and actively engages with younger generations. And as a social agency, we are their online partner: creating strategy, content and organic distribution for YouTube, Instagram and Tiktok. Already for 9 years. How cool is that?! 🤩 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 𝗼𝗳 𝗟𝗲𝗴𝗲𝗻𝗱𝘀 𝗼𝗳 𝗚𝗮𝗺𝗶𝗻𝗴 The goal? Drive engagement through compelling gaming content, solidifying KPN's position as the network of choice for gamers and driving brand preference for its services like fiber internet and 5G 🚀 We use data to inform the strategy. Based on the success of previous seasons, we have strong insights on what the target group likes, what games they play, and the type of content that they engage with. This data has helped us to generate over 700k fans across YouTube, Instagram and TikTok and over 1,5 billion minutes of organic watch time. Connected from home This season, we've got 15 top gamers and influencers joining the party…  all from their homes across the Netherlands. Our production team is connecting them, with the help of KPN’s steady connection of course, to our headquarters in Amsterdam. Using discord, OBS and self made technical solutions to produce remotely, in high quality and long-form - read: 40+ minutes per episode. Thanks for the trust all these years KPN and Mark Versteegen, Ramon de Boer, Sophie Voerman, Christian van der Ven, Harleigh Welvaart Also, a big shout out to our partners bol and Samsung Electronics Benelux (welcome back :D) who are supplying the gamers with the best gaming gear. Stay tuned for more exciting updates about our collab with our partners! #KPN #LOG #SocialGaming #GenZ #GamingContent #BrandPartnership #team5pm #bol #samsung

Met enige regelmaat krijg ik de vraag wat ChatGPT gaat betekenen in de wereld van search, voor zover het niet al veel verandert natuurlijk. En het enige antwoord wat daarop ik kan geven is "veel, heel veel" gecombineerd met "de komende weken, maanden zal veel duidelijk worden". Gister was weer zo'n dag. OpenAI maakte de al eerder aangekondigde ChatGPT search functie beschikbaar voor Plus gebruikers, waardoor de tool nu beter actuele data van het internet kan halen. Zo wist het mij haarfijn te vertellen, wanneer wie in welke minuut scoorde bij de klassieker, welke trein ik moet pakken om op tijd op kantoor te komen maar toont het ook net als Google regelmatig video's als het denkt dat dit het beste antwoord is. Zie hier de video die wij eerder voor HEMA maakten en optimaliseerden voor YouTube en Google. #chatgpt #chatgptsearch #videoseo

Exciting new project #alert from team5pm Nordics 🇳🇴 We collaborated with Prime Video on the Ingebrigtsen Brothers documentary 🔥 🔥 We developed an influencer campaign to support the film. Kjetil Krogstad, whom we've worked with in Norway, did a great job executing the concept, creating content in collaboration with Prime Video's Instagram account. This project demonstrates how social media can effectively promote documentaries and connect audiences with athletes' stories. It's a good example of what can be achieved by combining sports content, documentaries, and social media strategies. Thanks to everyone involved. Stay tuned for more cool collabs like this 🚀 #SportsDocumentary #PrimeVideo #InfluencerMarketing #NordicCollaboration

Last Thursday, we hosted our "Boter, Kaas & Eieren" breakfast session. It was all about #socialseo and how brands can use it to dominate in 2025 🍳 🚀 Each attendee got a free Social SEO scan! This showed valuable insights into their most potential video topics on social, along with video ideas and relevant keywords to use. Here's a taste of what we covered: 🧀 The shift to social search: Younger generations are ditching traditional search engines for platforms like TikTok, YouTube and Instagram. 🧀 Platform-specific strategies: TikTok, YouTube, and other social platforms each have unique algorithms, meaning you need to tailor your approach for maximum impact. 🧀 Understanding consumer intent: We explored how consumer behavior varies based on age, intent, and attention span. 🧀 TikTok's algorithm evolution: From dance trends to niche communities, TikTok's focus is evolving towards user relevancy and session time. 🧀 YouTube's algorithm focus: Click-through rate, watch time, and quality watch time are key for YouTube success. 💡 The takeaway? Social SEO is no longer a "nice to have" - it's a must-have for any brand looking to serve their consumer with content they want in 2025. What topics would you like to see covered in our next "Boter, Kaas & Eieren" session? Let us know in the comments below! 👇 #SocialSEO #SocialSearch #DigitalMarketing #MarketingStrategy #ContentMarketing #team5pm

Besides the tons of entries, our work for Transavia is #shortlisted in the Dutch TikTok Ad Awards. How cool is that?! 🤩 Launching Transavia on TikTok was about standing out. Our data tool #topictree gave insights into what people were watching and searching for, helping us create videos that match with travelers, rather than simply following trends. We embraced the authentic, user-generated feel that TikTok users love, coining the term "Employee Generated Content". This authentic content with the flight crew, paired with collabs with well-known creators, brought Transavia to life. Our first video took off with 240,000 views in only a few hours, despite having just a handful of followers at the time. We’ve since grown to 23,000 followers—and all of this happened within just 2.5 months. So cool! We'll hear more November 5th 🤞 Thanks Transavia for the trust! #tiktokadawards #tiktokmarketing #transavia #team5pm

🎉 Martine Kevelham will join #team5pm as our new Commercial Director! We look forward to entering this new chapter with her in our team!🎉 Martine joins us from Incubeta, formerly Maze-One, where she led the company’s commercial strategy. She has valuable experience in retail media with which she will help team5pm grow in the Netherlands and international markets, focusing on strengthening client relationships and expanding market offerings. 🚀 “I’m excited to be joining a company with such great energy and a team committed to delivering outstanding work” says Martine. “Martine brings a rare combination of expertise” says our CEO Jelmer Wind. “Her background in entertainment, combined with her proven ability to manage large sales teams at platform-based agencies, provides a unique skill set that we are excited to have on board.” We are excited to welcome Martine! 🎉 Read the full article via this link 👉 https://lnkd.in/ek9K_yiZ #newhire #marketing #commercialdirector #newteammember

Do you want to be part of a vibrant data-driven social agency? We are looking for two passionate individuals to join our team in Amsterdam!👇🏼 Strategy & New Business Manager You will advice our clients on how they can claim and build up their position on different social media channels. You start conversations with them about renewing and result focused strategies https://lnkd.in/e2HrqZfH Business Controller You are responsible for the budget and forecasting process within team5pm, stakeholder management, set up monthly variance analyses and multiple projects.  https://lnkd.in/eiBQ2Fja Ready to join our team? Apply now! #vacancies #work #marketingjobs #financejobs #career #team5pm

ADNIGHT was iconic! 💖 A big shout out to the massive crowd who joined BIG 5PM BURN at our office. What a way to celebrate the creative industry! 🔥 P.S. Looking for a career in the creative industry? 😉 We're always on the lookout for talented individuals to join our team! Check out our open positions here 👉 https://lnkd.in/ezMn6F4p See you next year 😏 #adnightams #big5pmburn #team5pm #marketing #amsterdam #creativeindustry

🤯 Why the hell are social agencies making commercials? Our Managing Director Frank shares how this shift is the future of advertising. Social media has become the largest channel globally in terms of ad spend, and that's why social agencies are leading the charge. They understand the nuances of online behavior and how to create content that isn't just seen but also searched, discovered, and shared. 📲 Social agencies are not just repurposing TV commercials for social media, but creating online-first commercials that are designed specifically for digital platforms 😏 Traditional agencies are struggling to keep up with this fast-paced world, while social agencies are redefining what advertising can be 🔥 Read his full opinion piece on Adformatie: https://lnkd.in/erkpn2Qz Let us know your thoughts in the comments! 👇 #socialmedia #marketing #advertising #digitalmarketing #agency #team5pm #digitaltransformation #contentmarketing #socialmediamarketing