team5pm

Long-form content isn't for TikTok? Our Nordics office teamed up with #Prime #Video #Denmark to proof that TikTok’s Gen Z is more than ready for long-form!💡📱 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗚𝗲𝗻 𝗭 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝗼𝗳 𝗿𝗼𝗮𝘀𝘁𝗶𝗻𝗴 Even though Gen Z didn’t grow up with roasting like older generations, we thought it was about time to introduce the concept to Denmark’s biggest Gen Z influencers. We created 7 long-form TikTok episodes where our influencers embraced their newly discovered concept of roasting in style. 👏 𝟯 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗼𝗳 𝗿𝗼𝗮𝘀𝘁𝗶𝗻𝗴 𝗱𝗼 𝘁𝗵𝗲 𝘁𝗿𝗶𝗰𝗸 🎥 3-minute episodes were created 🔍 Search results showed that Gen Z was looking up roasting terms like "Sinan roasting Esther," proving TikTok audiences are ready for longer, high-quality content around the topic 📈 Best of all, over 20% of viewers watched every second of the episodes 𝗢𝘂𝗿 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆? TikTok audiences are ready for high-quality, long-form content. Our trial run with Prime Video proves that with the right concept and format, longer episodes can boost engagement and followers. 💪 A special thanks to @Prime Video for the trust, as well as to Nicolin Lillhage, Stijn Smulders, Daniel Ouwens, Helena Cukovic and Thomas Fomsgaard from team5pm Nordics! 🇸🇪 Want to explore if long-form TikToks are right for your brand? Let’s talk! 📩 #PrimeVideo #Nordics #team5pm #TikTok #longform

Biermerk Brand lanceert nieuwe YouTube-serie Brand Brouwmeesters waarin influencers eigen bier brouwen team5pm STORYBOARD https://lnkd.in/efX_Ryd5

✨ New Work: we developed a Brand(ed) content series about brewing and tasting beer. For Brand (part of The HEINEKEN Company) and in cooperation with Storyboard | Strategic Influencer Agency & dentsu 👉 Interesting Insight: We are advertising the long form episodes directly to the consumer and with the right targeting (and obviously the right content creation), we are able to keep them engaged for more than 4 minutes per session. Imagine what so much attention for your brand does with your brand KPI's. We see as a result of advertising with long form content an uplift of preference and consideration every time 📈 🚀 https://lnkd.in/e5yt7TKz Link to video in first comment. Thanks Martijn de Kemp, Laurens Pot, Erik Mus and all teams for making this happen. #brandedcontent #youtube #heineken #advertising #marketing

One piece of advice from our CEO Jelmer when starting a new business? Don't look too far ahead, keep improving and kill your darlings 🎙️✨ While most people suggest the traditional approach of having everything planned out for the next 5 years, that’s not how we do things at team5pm 😉 Why so? Anyone who’s tried starting a business in recent years has likely realized that the old ways aren't the best anymore. The world, industries, and innovations are evolving at a rapid, unpredictable pace. So, you have to keep adapting with it. That means the best plan isn’t a rigid one – it's one that evolves as you go. 🎯 Start your journey with a clear vision of what you want to achieve, then continuously adjust. 🔍 Learn from what’s happening inside your business and adapt to the changes outside. 💪 Focus on what really serves you, let go of what doesn’t, and move forward, step by step. Thanks for having us, Manoj! It was truly a pleasure. 🙌 Curious to learn more? Check out the full episode now 👉 https://lnkd.in/efEMFPPs #unravel #video #podcast #team5pm #businessadvice

This ADNIGHT, team5pm is bringing Africa's Burning Man to the heart of the city. Get ready for 'BIG 5PM BURN' - a desserty, colorful festival! 🌙🔥🦄🔮🏜️ On October 4th we're opening our doors and inviting you to experience our social agency from within! Inspired by AfrikaBurn and our deep connection to South Africa (did you know we have an office in Cape Town 🇿🇦) - we're transforming our HQ into a creative playground. Paying a tribute to the biggest of the animal kingdom and their homeland 🦏🐆🦬🦁🐘 Here's what you can look forward to: 🔥 An immersive journey through team5pm's history 🔥 African-inspired tunes from our in-house DJs 🔥 A symbolic letting-go ceremony 🔥 The burning of our central effigy 🗓 October, 4th 📍 Baarsjesweg 198, Amsterdam Want to join? 👉 https://lnkd.in/ecuh9ZTX #ADNIGHT2024 #CreativeAgency #AfrikaBurn #AmsterdamEvents #team5pm

𝗚𝗘𝗧 𝗬𝗢𝗨𝗥 𝗧𝗜𝗖𝗞𝗘𝗧𝗦 𝗛𝗘𝗥𝗘 🎫👉https://lnkd.in/eYbpG88c On the 𝟰𝘁𝗵 𝗼𝗳 𝗢𝗰𝘁𝗼𝗯𝗲𝗿, we're turning our entire office into a desserty, colorful, chaotic, creative festival for ADNIGHT! 🦄 🔥🫧🌙🔮 Make sure you're there 👇 Inspired by the iconic AfrikaBurn a.k.a Africa's Burning Man. Come pay a tribute to the biggest of the animal kingdom and their homeland - we're turning the Big 5 into party animals 🦏🐆🦬🦁🐘 🗓 October, 4th 📍 Baarsjesweg 198, Amsterdam 🎇 𝗧𝗔𝗞𝗘 𝗔 𝗧𝗥𝗜𝗣 down the exotic team5pm memory lane 🎇 𝗧𝗨𝗥𝗡 𝗨𝗣 the heat with African-inspired tunes from our in-house DJs 🎇 𝗥𝗘𝗟𝗘𝗔𝗦𝗘 & 𝗥𝗘𝗡𝗘𝗪 at the symbolic letting-go ceremony 🎇 𝗜𝗚𝗡𝗜𝗧𝗘 𝗧𝗛𝗘 𝗡𝗜𝗚𝗛𝗧 witness the burning of our central effigy Trust us, you don't want to miss out on this one 😉 See you at BIG 5PM BURN? #big5pmburn #adnight #team5pm #afrikaburn #burningman #event

📢 Are you a broadcaster? Big chance a vast part of your audience has moved from TV to VOD. How to reach them now? 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. We did it for Omroep ZWART! 👇 It’s no secret— the linear TV viewing is on the decline, with audiences of all ages turning to VOD platforms. To still be able to reach your audience, a strategic shift from TV to VOD is needed. At Omroep ZWART, we’ve done just that. By creating dedicated formats for YouTube, TikTok, and Instagram, we’ve strengthened the connection with their audience across all relevant platforms. 𝗔𝗯𝗼𝘂𝘁 𝗢𝗺𝗿𝗼𝗲𝗽 𝗭𝗪𝗔𝗥𝗧 Omroep ZWART creates cool TV programs that give a platform to underrepresented stories and communities. Everyone is seen, and everyone is heard. But is everyone reached? That’s where we come in! As their online partner, we develop content and distribution plans for YouTube, TikTok and Instagram to gain traction for their TV programmes and important topics. One standout was their recent ‘Keti Koti’ campaign, marking the end of slavery in the Dutch colonies. While people have heard of Keti Koti, many more stories are still to be told. We’ve brought these stories to life, highlighting them through separate, platform-tailored videos on Instagram and TikTok. This not only raised awareness but also drove impactful conversations. 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘄𝗲 𝗱𝗼 𝗶𝘁? 💡 Data: we analyzed digital footprints to understand what the audience watches, when they watch, and what’s trending—to create content they truly love.  🎯Targeted engagement: smart social campaigns turned awareness into meaningful action, driving real viewership. 🔝 Maximize impact: a strategy tailored for every stage of the funnel—starting with broad awareness, moving to focused consideration, and finally driving conversion with clear CTAs. 🔄 𝗙𝗿𝗼𝗺 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝘆𝗮𝗹 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀 Tons of social media views are great, but they’re not the end goal. By understanding and acting upon your audience’s online behavior, you can create content that not only gets attention but also converts them into loyal viewers on your VOD platform. Ready to make the shift? Let’s talk about how we can help you reach your audience where they are—online. #VOD #Streaming #SocialMarketing #OmroepZWART

Our People & Culture Director Lara is nominated for the IMPACT awards. Next week we'll hear if she wins 🤞 🚀 #proud

Frank & Jelmer talk about the decline of lineair TV, changing search behavior and more on New Business Radio. Tune in LIVE here 👉 https://lnkd.in/gZPPXTu #letstalkbusiness #newbusinessradio #pr #team5pm #social #marketing

What’s our take on AI at team5pm? Our CEO Jelmer shares his thoughts on the latest Unravel with Manoj Adithya podcast👇 🎙 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗔𝗜 Marketers always chase what’s most disruptive and innovative. Today, that’s AI. With the shift from TV to online, AI is becoming the key to staying on top. But how do we use it effectively in our daily work as a data-driven social agency? For us, it’s about using AI in editing, design, and even operational processes to boost efficiency and revenue. 🚀 𝗝𝘂𝗺𝗽𝗶𝗻𝗴 𝗼𝗻 𝘁𝗿𝗲𝗻𝗱𝘀? From the metaverse to ChatGPT, companies are quick to react. But while AI is the most disruptive force in marketing, its long-term impact on corporate spending remains limited. Many brands test the waters, but few truly integrate AI. As a data-driven social agency, it’s not about jumping on every new hype—it’s about understanding it first, then using it to your advantage and becoming the specialist in your field. 🔍 𝗪𝗵𝗮𝘁'𝘀 𝗻𝗲𝘅𝘁? With platforms like Google and TikTok pulling away from third-party content, the way people shop and get information is changing fast. Social commerce and live video shopping are just the beginning. How will agencies keep up? Jelmer talks about these upcoming trends, along with the risk coming with it. Want to know more? Catch the full podcast episode here 👉 https://lnkd.in/efEMFPPs Thanks for having us, Manoj Adithya! #AI #trends #video #podcast #team5pm