Harper Digital

Celebrating diversity at Harper Digital 🌍💙 Our annual “International Lunch” earlier this month was a feast for the senses, with team members bringing delicious dishes from their home countries and cultures. It’s one of our favourite traditions at Harper Digital!

Need help with digital marketing strategy for your business? No challenge is too great (or small) for us. 🔘 SEO 🔘 Google ads 🔘 Meta advertising 🔘 LinkedIn advertising 🔘 Programmatic advertising 🔘 Ecommerce marketing 🔘 Marketing automation 🔘 … and more Let’s have a chat over coffee and discuss how we can manage and optimise your online presence. Book your free 30-min strategy session 👇 https://lnkd.in/eyUAYf4

Cheers to 8 years of Harper Digital! Here’s a #throwback to Juliette and Steve at the Google Partners Masterclass event in August 2018. From our beginnings to becoming a Google Premier Partner, our journey has been driven by a passion for digital marketing and a commitment to our clients’ success. Our Premier Partner badge means Google trusts us to handle your Google Ads campaigns with expertise and excellence. Curious about how we can help your business grow? Let’s chat   team@harperdigital.co.nz / 0800 501 061 #GooglePremierPartner

Are your contact form emails going to spam? 🗑🚫 Google and Yahoo’s new security measures could be the culprit. Our blog article guides you through authenticating your emails and improving deliverability using DMARC, SPF, and DKIM. Ensure your messages reach the right inboxes and avoid disruptions to your business communications. Read the full article here: https://lnkd.in/gVk3DUsb

What an incredible day at #DDO2024 with Marketing Association last Tuesday! The event was a goldmine of insights and inspiration for us at Harper Digital. Here are some of the key takeaways that really stood out to us: 🔑 Authenticity is key to capturing audience attention, driving engagement, and boosting conversion rates. 📝 Contrary to popular belief, people don’t have the short attention spans we think they do. Long-form, quality content wins! It’s all about delivering value. 🍪 With cookies phasing out by early 2025, it's essential to adapt and prepare for new digital marketing strategies for a cookieless future. 🤖 Leveraging on AI to build target audiences and model conversions more effectively. 📊 Taking control of first-party data and integrating systems is key to getting a complete view of your customer and making informed decisions. 🤝 AI isn’t going to replace the human touch — it can’t “read the room” like we can! We should look at AI as an enabler to help us work smarter, not harder. We’re so excited to be implementing these insights and continuing innovating in our approach!

In today’s challenging economy, many businesses are looking to cut costs. However, this often leads to mediocrity and missed opportunities. At Harper Digital, we see this as a chance to stand out and excel. Here’s how you can beat the competition: ✨ Be Better: Quality is key. Aim for excellence in every aspect of your business. 👀 Be More Visible: Enhance your online presence with strategic SEO, engaging social media, and targeted ads. 💬 Be Authentic: Build trust by staying true to your brand values and engaging genuinely with your audience. 🔄 Be Consistent: Maintain high standards across all touchpoints to build reliability and reputation. Our latest blog explores these principles and how you can implement them for success. Don’t let the current economic climate hold you back — turn it into an opportunity to thrive. 👉 Read the full article here: https://lnkd.in/gqD4ib6e Ready to elevate your digital marketing strategy? Contact us today for a personalised consultation 📩 team@harperdigital.co.nz

As we approach July 1, an important shift in digital analytics is on the horizon. With Universal Analytics (UA) data soon becoming inaccessible, it’s critical to act now to back up your historical data. Over the past year, our transition to Google Analytics 4 (GA4) has provided advanced analytics capabilities, but the final step of backing up UA data is crucial. Here are some key actions you should be taking: 🔹 Export Your UA Data: Download or export your data using Google Analytics Help Center methods to avoid permanent loss. 🔹 BigQuery Integration: For Universal Analytics 360 users, export historical data to BigQuery by June 30. 🔹 Review and Backup: Ensure all critical UA data is captured, exported, and securely stored. Our latest blog provides detailed guidance on these steps 👉 https://lnkd.in/g5VQspKN Don’t wait until the last minute — secure your data today!

Is your digital marketing strategy as effective as it could be? 🧐 Ask yourself: 💡 Are your marketing messages consistent? 💡 Are your campaigns aligned with common goals? 💡 Do you have a clear plan for each stage of your funnel? A fragmented digital marketing strategy can dilute your impact and confuse your audience, leaving significant gaps in your funnel and reducing your overall effectiveness. That’s why a unified digital marketing strategy is crucial to drive growth and improve ROI. Our latest blog post explores the importance of a coordinated digital marketing strategy and shares best practices to help you achieve measurable success. Read the full article here 👉 https://lnkd.in/gkKXX2a3 How can we support your digital journey? Comment below or reach out to us directly 📩 team@harperdigital.co.nz

Swipe to read some of the things our amazing clients said about their experience with Harper Digital in the last three months! 💬 Let us help take care of your digital needs 📩 team@harperdigital.co.nz

Last week, our team had the privilege of presenting an SEO workshop to members of the Takapuna Beach Business Association. Steve and Juliette shared some basics of #SEO and provided practical steps to improve their website, equipping the team with the tools and knowledge to boost their online visibility. At Harper Digital, we’re all about supporting your digital journeys! 🌟