Impact Digital

A couple of headlines we’re proud of recently! We donated a little time to help spread the Swimmable Cities message in Tāmaki Makaurau. The first article features in the New Zealand Institute of Landscape Architects Tuia Pito Ora (NZILA) publication Landscape Architecture Aotearoa and was written by Stephen Olsen and the second article features in Greater Auckland, written by Nikki Goodson. Diving into Swimmable Cities: https://lnkd.in/gM4e8Esw A vision for Swimmable Cities: https://lnkd.in/gWRkxzYN Could your urban agency be the first to sign the #SwimmableCities charter in Aotearoa? #Urbanism

"Sitting in marketing lectures at university, I was often disappointed by the examples that were showcased in class. Images of disposable plastic goods, soft drink giants and oil companies come to mind. I always thought, isn't this supposed to be the place of future learning? So ever since I started my business I've been trying to change that in the little ways I can, by using marketing with purpose and integrity. Because I believe marketing can change the world, through the businesses we shape and build. If business designed it, then business can un-design it and re-design it." A good one to reshare every now and again.

Have you ever wished you could easily pop down to a local swimming spot for an after-work dip? Well this campaign aims to make progress towards that. Nikki lent her pen on this piece for Swimmable Cities ~ the global urban swimming movement aiming to transform local natural waterways! Read more about the movement and how your agency could help make a splash 💦 #Water #Urbanism #SwimmableCities

Have you noticed referrals from ecosia.org popping up in your reports?   You're probably wondering what searches led them to your site, and if anything's different about optimising for Ecosia. How does it work and where can you get the search query data? Is it even worth investigating? Let's find out. #Ecosia #SEO #ImpactSearch

A couple of weeks ago Nikki joined Baruk from reflexiv for 'Thinking Aloud' - a lunchtime webinar series where he asks three key questions - what are you trying to change? What's standing in the way? And what are you doing about it? Watch the replay for some insights on our theory of change, tools of the trade, and some other stuff! https://lnkd.in/gr3aSXYU #Kererū

Knowing the right people is a big advantage in business, there's no doubt about it. But it doesn't have to be a deal breaker to marketing success. Sure having existing contacts can give you a head start with understanding your audience and making connections, but it's amazing how much can be achieved with a purpose-led approach.  Because marketing is about attracting your ideal audience, and leading with purpose helps you to do this by inspiring engagement and bridging gaps to connection (which are never far away in our digital world).  Rather than selling to friends, you then have another way to connect. And it usually feels nicer for everyone involved. So, what is your business' purpose? 🌟

We're a marketing bureau with a twist! 🥨 Sure we help our clients understand, attract and communicate with their ideal audiences through digital, strategy and engagement, but really it's all for the purpose of creating a healthy, connected, thriving Tāmaki Makaurau and regenerative Aotearoa economy.  Our business is our gift to Waitematā 💌

Most people I encounter have an aversion to the term 'marketing'. 'Communications' seems to be okay, even 'marketing communications' is accepted, but 'marketing' alone... not so much. And I get it. There's this idea that marketing can be pushy, like putting on a show, or behaving in a way that doesn't align with your values. That's until recently at least. We're helping to change that. Because the thing is, it is marketing, not just communications, that is needed to get well outside of your bubble and design innovative ways of presenting the value of your initiative. And it's not reserved only for business. Campaigns and causes can benefit from the "customer" perspective of marketing too. Because at its core, it's really just about identifying and understanding your key audiences and figuring out a way to connect with them. We need your world-changing initiatives to grow. So, what beliefs do you hold about marketing that could be limiting? 🌟

Receiving feedback is an important part of the creative process, but we know clients can be hesitant to share their thoughts or sometimes aren't sure how. We try to make it easy by asking directly for feedback and systematically building opportunities for this into our process. Next time you'd like to give feedback, try these: > Identify the specific part of the work in question. > Ask about the thinking behind the design / creative (something from the research may be informing a choice you hadn't realised). > Explain where you'd like the output to go and how the existing solution isn't quite getting there. This can feel like a nice way to give feedback as you're allowing the designer another chance at the task, while also hopefully getting you a better result with the research and skills you paid for. Save this post for later! 🔖

You don't have to wait for your opportunity for engagement, you can create one! Just like we did for Bike Auckland with this recent webinar collaboration on sustainable events. Catch up on what you missed with the replay now available on their YouTube channel, featuring leaders from Clean Event and Tātaki Auckland Unlimited 📹 https://lnkd.in/gj4QbDH4