Weft Digital Aotearoa

2 great offerings for the CLO Virtual Fashion Inc. x Digital Fashion Week 3D design competition with 2 exciting categories: > transcending physical limitations > streetwear capsule collection (5 looks) Deadline this month!

Fantastic to attend the FSC Fashion Roundtable in Auckland yesterday and be invited to speak about the NZ fashion and textiles industry and the work we do at Mindful Fashion New Zealand. It was a privilege to speak alongside industry and sustainable forestry experts Jaana Quaintance-James CEO of the Australian Fashion Council (AFC), Colin Maunder forest manager at Timberlands Ltd, Nicky Robinson from Marlo NZ, Greg Taylor founder of Step One and Brad Yow JP Qualified from SAI Global. Thank you Jennifer Nicita and Sarah Day from FSC Australia and New Zealand for convening, there were a lot of learnings shared. I learnt we will need a further 15 million hectares globally to meet the increased demand for wood based products, so its imperative we have sustainable forestry practices in place, and that we source our fibres from these certified producers. And we have FSC certified forests right here in Aotearoa including Whakarewarewa - although they are not producing fibre for fashion...yet. Fantastic to have other Mindful Fashion members in the room to contribute to the conversation and share learnings. Fashion brands can get started by signing up to the Forests Forever Green Pact to start the journey to ensuring all wood based products are sourced from sustainably managed forests.

Thrilled to be developing a 3D virtual fashion realm with Anna Hieronymus for Helsinki Fashion Week this year. Anna's real-life creations are works of art, and to create them digitally for a purely virtual fashion week makes them POP on another level. Keep an eye out for the 3D versions to come.

Sizing is always a challenge for inclusivity and diversity. This is a ongoing topic in the digital fashion world as digital avatars or "digital mannequins" can be endlessly customised, offering more options to patternmakers and technical designers than a dressmaker's mannequin. Here's an enticing avatar solution system I'm interested to try. Reblium's software Reblika, specially created to develop avatars for fashion and tech. This looks to be a smoother process to make adjustments than within the current CLO/Marvelous Designer software.

Many were surprised to find out that in 2023 the NZ clothing and textile industry accounted for more in the GDP than the building construction industry, with 1.9% compared to 1.4%. Well done to Mindful Fashion New Zealand and EY on analysing the contributions Aotearoa's clothing and textile industry makes to the country and a future path for a sustainable ecosystem. The report specifies 4 action areas; skilled workforce, local manufacturing, #circulareconomy and promoting #NZfashion, clothing & textiles. Here's how these action areas relate to #digitalfashion: 1. Growing a skilled workforce Develop 3D software skillsets for digital sampling and marketing methods now and into the future. Harness AI tools to relieve mundane tasks, quickly generate concepts and edit media. 2. Advancing local materials & manufacturing Increase accessibility to software, digital workflow and technologies that improve the value chain. 3. Enabling a circular economy Implement digital IDs which allow businesses to track their products from farm to fibre to finished product and beyond. 4. Promoting New Zealand fashion, clothing and textiles 3D, AR or VR campaigns can offer a glimpse of NZ's #sustainableproduction reputation to global markets of environmentally-conscious buyers. Best of all, this report serves as an accredited reference to build the resilience of the industry into the future.

Impressive high definition fabric swatches!

AI resources are becoming more accessible and more industry specific, so what does it mean for fashion? We break down some common digital fashion AI uses. 1. Quick Fix : Generative AI is a popular choice to enhance the realism of faces, backgrounds and fabrics in renders. 2. Brainstorming : AI generates media based on your prompts and creates a range of options, fast. 3. Workflow : AI handles tedious and repetitive jobs, freeing up time for the big picture tasks. Choosing 3D or AI AI is a tool for designers to hone their creations. 3D design enables finer control of all the details of a garment, ensuring consistency across a collection. The human eye remains key to creative vision, problem solving and quality control. It's true that there is a skill in inputting prompts, described as ‘prompt engineering’ by some. Just as with human workers, supplying a 'brief' will specify your needs and deliver a more accurate result. We used a combination of 3D and AI applications to illustrate how to enhance renders below. Weft Digital can support you to integrate AI into your workflow. Write to enquire contact@weftdigital.co.nz #aifashion #fashionphotography #digitalart

Render test to express polar fleece details dynamically. 100% digital #3drender

We are looking for feedback on resistance to 3D fashion softwares. What are your thoughts? Feel free to comment any concerns not included here.

It's time for #digitaltransformation . 3D allows you to refine design and deliver on quality. How does 3D impact your products/services and customers?