Adlook

🇮🇹 Join us live at Intersections 2024 by IAB Italia in Milan for "Creativity and Technology in the Cookieless Era" session with Stefano Leccese Renzetti, VP of Sales Italy at Adlook! ✅ Date: October 29th ✅ Time: 11:30 am ✅ Location: Milano, Allianz MiCo, gate 14 via Gattamelata, Vision Arena As third-party cookies phase out, marketers face new challenges in balancing personalization with privacy. How can we leverage technology to maintain impactful, tailored brand communications? In this session, Stefano will present how AI-powered technology can optimize visual asset distribution and amplify engagement, all while respecting user privacy and meeting new industry standards. ✨ Don't miss the opportunity to learn about forward-thinking solutions for effective, privacy-first brand communication! — 🇮🇹 Unisciti a noi dal vivo a Intersections 2024 di IAB Italia a Milano per la sessione "Creatività e Tecnologia nell’Era Cookieless" con Stefano Leccese Renzetti, VP of Sales Italy di Adlook! ✅ Data: 29 ottobre ✅ Orario: 11:30 ✅ Luogo: Milano, Allianz MiCo, ingresso 14 via Gattamelata, Vision Arena Con la scomparsa dei cookie di terza parte, i marketer affrontano nuove sfide nel bilanciare personalizzazione e privacy. Come possiamo sfruttare la tecnologia per mantenere una comunicazione di brand personalizzata e di impatto? In questa sessione, Stefano presenterà come la tecnologia alimentata dall'IA può ottimizzare la distribuzione degli asset visivi e amplificare il coinvolgimento, rispettando la privacy degli utenti e rispondendo ai nuovi standard di settore. ✨ Non perdere l'opportunità di scoprire soluzioni innovative per una comunicazione di brand efficace e orientata alla privacy! #AdTech #PrivacyFirst #Cookieless #DeepLearning #Innovation #Intersections #AI #DigitalMarketing

📢 Exciting News for Adlook UK! 📢 As we continue our expansion in the UK market, we’re thrilled to announce that Ossie Bayram has joined Adlook as our new Vice President of Sales for the UK! 🎉 With over a decade of experience in the UK market, Ossie brings deep expertise in personified advertising, data privacy, and innovative AdTech strategies. His experience will be instrumental in guiding our growth and strengthening client relationships across the UK. Ossie’s dedication to privacy-first solutions aligns perfectly with Adlook’s mission. “I’m excited to join Adlook and work towards delivering advanced, cookieless advertising solutions that empower brands in this privacy-focused era,” says Ossie. Lukasz Abgarowicz, Vice President of Sales EMEA, LATAM at Adlook, adds, “Ossie’s deep expertise in the UK market and proven leadership in data-driven advertising make him an invaluable addition to our team. His role will be key in expanding Adlook’s presence and delivering impactful results for our clients in the UK.” We look forward to seeing the fantastic impact Ossie will bring to our UK team and clients! 🚀 #Adlook #UKExpansion #SalesLeadership #DigitalAdvertising #PrivacyFirst #Programmatic

🚀 Unlock Better Brand Awareness with Attention Metrics – Our First Full Episode of "Ahead of The Market" Now Live! 🎥 Digital advertising is evolving, and leveraging data-driven insights has never been more crucial for amplifying brand impact. Adlook’s proprietary bidder, powered by deep-learning technology, delivers Adlook Outcomes with guaranteed results, optimizing for what matters most: attention. Our latest episode in the "Ahead of The Market" series features Jordan Weiers, Senior Director of Partnerships and Business Development at Adelaide, where we discuss how attention metrics outperform traditional KPIs in driving real outcomes for brands. 📈 Our analysis has shown a proven correlation between higher attention scores and brand lift, with 70% of inventory that scores high in attention correlating with better brand awareness. We’ve measured this across multiple campaigns, and the results are clear: optimizing for attention leads to more effective brand awareness and ad recall. 💡 📹 Check out this sneak peek from the interview, where Jordan dives into "What’s Next for Attention?" Intrigued? Watch the full interview to discover how attention metrics are transforming the future of programmatic advertising. Find the full video link in the comments! 🔗 #Adlook #AheadOfTheMarket #AttentionMetrics #DigitalAdvertising #AdTech #Programmatic #Adelaide #ThoughtLeadership

🚗 Case Study: Toyota, Adlook & T&Pm - Exceeding Benchmarks with Future-Proof Solutions 🚗 See how Toyota Motor Corporation, in partnership with T&Pm, used Adlook’s DSP to reach new potential customers, drive higher Attention, and decrease their CO2 Emissions through the use of Adlook’s DSP. Across their campaigns they saw: 🔹 +23% increase in Attention, measured by Adelaide 🔹 38% lower CPL vs. other players 🔹 74% decrease in Emissions (2.3 tonnes CO2 saved), measured by Scope3 By leveraging Adlook’s proprietary, deep learning-powered bidder and future proofed targeting solutions, we helped Toyota connect with the right audience while reducing their carbon footprint. "Toyota’s success shows how future-proof, AI-powered solutions can drive meaningful results while lowering environmental impact. We’re proud to be part of this journey." - said Luca Filardo, SVP Commercial Growth at Adlook. 👉 For more details, check out the full case study here: https://lnkd.in/daTp4zgA #Cookieless #Advertising #Sustainability #Toyota #AdTech #CaseStudy

🚀 Yesterday, we had the pleasure of hosting an exclusive Cookieless Solutions Training for our valued partner, OMD Group, at yutori.pl in Warsaw! 🎉 A big thank you to the entire team for joining us and participating in the session led by Darya Shvidkaya, who shared key insights on navigating digital marketing in a cookieless world. The session covered: - Challenges and changes in digital marketing without cookies - Alternative strategies for effective campaigns in a cookieless environment We truly appreciate your engagement throughout the training and are excited to see how these insights will drive your future campaigns! #CookielessWorld #DigitalMarketing #Adlook #OMD #ProgrammaticAdvertising #PrivacyFirst #Innovation Tagging the amazing OMD participants: @Weronika Talarek, Mariusz Jagielski, Zuzanna Kusiak, Natalia Neubauer, Iwona Nowak-Żak, Katarzyna Falszewska, Agata Krzysztofik, Natalia Marszał, Paulina Staśko, @Daniel Djidioui, Rafał Klekowiecki, Aleksandra Przybył, Monika Wach-Wojciechowska, Katarzyna Wower, @Barbara Miegon, Łucja Machnicka, @Dominika Brzozowska, Patrycja Słocińska, Michał Jakubowski, Milena Radzio, Sebastian Loboda, Maja Mosakowska, Magda T., Zuzanna Waksman, @Monika Janus, Agnieszka Sikora, Julia Rudzka, Weronika Golon, Leszek Trela, Krzysztof Palusiński, Maciej Zaleski, Svitlana Anistratenko, @Agnieszka Warzec, Martyna Komoń, Ilona Wicherkiewicz, Bartłomiej Kowalski, Paweł Śmiechowski, Darya Shvidkaya, Magdalena Czerw, Agnieszka Golebiowska, Stanisław Grabowski, Bartosz Nowak, Mateusz Niedużak

✨ Adlook Mexico is thriving ✨ Brand 100 Mexico last week was very insightful, and we can see through the team efforts that we are on the right path of excellence! We were honored to be shortlisted for the Service Innovation Award 🎉 A big shout out to the entire team for their dedication and commitment. It’s moments like these that highlight the innovation, teamwork, and passion driving us forward. Daniela Herrera Nayeli Peña Luis Gutiérrez Cornejo Héctor Rojas Moreno #Brand100Mexico #innovation #ProudTeam #adlook #digitaladvertising

We are excited to announce Adlook's official expansion into Italy, bringing our privacy-first and cookieless advertising solutions to Italian brands! This marks a key milestone in our growth across Europe, as we continue to empower brands with innovative, deep-learning technologies that optimize digital campaigns for maximum effectiveness. As part of this expansion, we’re thrilled to welcome Stefano Leccese Renzetti as our Vice President of Sales, Italy. Stefano brings over 10 years of experience in digital marketing and sales. At Adlook, he will focus on driving business growth, building strong client relationships, and leading the charge in delivering cutting-edge advertising solutions on the Italian market. Our first major event in Italy will be Intersections 2024 by IAB Italia, taking place in Milan on October 29-30. Stefano will lead a session on “Creativity in the Cookieless Era,” discussing the right balance between creativity, personalized messaging, and data-based approach in digital advertising. Stay tuned for more updates as we continue to reshape the future of programmatic advertising in Italy and beyond! #AdTech #PrivacyFirst #Cookieless #DeepLearning #Innovation #Intersections2024 #AI #DigitalMarketing

🚀 A Groundbreaking Evening: AI, Marketing, and C-Level Insights! 🚀 Last Thursday, we hosted an exclusive gathering in Warsaw with C-level executives from leading brands to explore the future of AI-driven marketing. The event featured an engaging discussion with Prof. Andrzej Dragan, Ph.D., a renowned physicist and AI researcher, moderated by our CEO Kuba Kossut. The conversation focused on how AI is transforming marketing strategies, sparking dynamic exchanges and invaluable insights among attending business leaders. With decision-makers from top advertisers in attendance, the evening was a perfect mix of strategic discussions and networking. We explored groundbreaking ideas on enhancing marketing campaigns with AI and discussed how to stay ahead in an ever-evolving landscape. 🎉 A heartfelt thank you to all the participants, and especially to Prof. Andrzej Dragan for leading such an impactful discussion. We look forward to hosting more such events as we continue to push the boundaries of what's possible in marketing. Stay tuned for more! #Adlook #AI #MarketingInnovation #DeepLearning #Networking #Programmatic #Cookieless #Inspiration

In his new #BearInMind episode, Stanisław Grabowski touches the subject of #DeadInternetTheory 💀, explaining which elements hold truth and how marketers can protect their marketing budgets - and brands!

🍪 What’s the future of digital marketing without third-party cookies? Mateusz Jędrocha, our CPO, shares his insights in an interview with TechForge Media / Muhammad Zulhusni TL;DR 🔎 As privacy regulations tighten and third-party cookies disappear, AI is proving crucial for brands to deliver personalized, data-driven experiences while maintaining consumer privacy. Cookieless strategy isn’t just a technical shift - it's an opportunity. AI-based solutions, like Adlook’s “Content GPT” engine, help brands target and optimize their campaigns, all while respecting consumer privacy. As we lose third-party data, media and creative strategies become more important than ever! Link to the full interview in the comments ⬇ #Cookieless #AdTech #Adlook #PrivacyFirst #MarketingInnovation #Programmatic #AI