Netguru

Legacy systems are often the backbone of an organization. 🏗 They are built over years and layered with complex business logic that’s not always easy to untangle. When it’s time to upgrade, a careful approach is non-negotiable. Every edge case, every scenario needs to be considered to ensure a smooth transition. The ideal outcome? - Your customers shouldn't even notice that anything has changed. - Missing even a small detail can have big consequences. - Precision is key when modernizing legacy systems. 💡 See what Jiří Brunclík, Principal Engineering Manager at Microsoft, has to say about this:

“We’re now releasing many more features than we used to before we started the cooperation with Netguru,” noted a Chief Digital Officer at a luxury ecommerce platform we worked with.  We were more than happy to help Marco Deseri! 👏 Over 150 retail clients. More than 250 retail-oriented projects. Plenty of bottlenecks taken care of. Our footprint in retail is real. 💬 On-demand access to talent offers retailers: - The ability to scale faster - The chance to experiment more - The flexibility to shift internal focus - The experience in a novel technology  - The agility needed in a crowded marketplace See what six of our retail clients gained from team extension.

‘Do you think the economy will rebound in the next 2-3 months?’ ‘Totally!’ say consumers in emerging markets. Those in advanced economies are not that sure… 📊 According to McKinsey, younger consumers in emerging markets are nearly two times more optimistic, on average, than those in advanced economies. By 2030, 75 percent of consumers in emerging markets will be between the ages of 15 and 34. 🔢 Now, the trend is not universal across geographies, but youngsters in India or Saudi Arabia will be willing to opt for higher-priced brands and retailers. What’s more, those in emerging markets are twice as likely to shop using social media, with China leading in the adoption of social commerce. Naturally, it’s GenZs and millennials that drive the trend. With social commerce being the most natural, seamless approach to online shopping and plenty of engagement models brands can play with, we can expect the sector to grow globally. When will the West catch up? 🤔 When was the last time you bought something while using a social platform? Image source: McKinsey & Company

What can a flexible team extension do for your rapidly growing business? Ask OLX Motors Europe. 🏎 They needed a partner offering product design consulting services and flexible team extension to support them in designing products. Top need? Exploration and evaluation of ideas. 💥 Netguru worked on: - Product discovery (research, PDS workshops, buy-in) - Prototyping - Validation - Go to market strategy - Iterations, and market monitoring The team supported the client in estimating the business value and ROI of their products and helped implement best practices in the product design process. Good collaboration? “As OLX Group experienced a significant increase in demand for design talent, we could count on Netguru. Their designers were embedded in our day to day, sharing the same commitment and focus to deliver impactful solutions to our customers,” – notes Victor Salciotti, Director of Product Design at OLX Europe. “Beyond the great design work produced, they are really nice people to work with, which is equally important to build a long lasting partnership.” Thank you, Victor! 💚

Heard of Pattie Maes? No? Let’s fix this! 👩🏫 There are people who completely changed the way we do things that you know nothing about. 💫 That’s why Netguru came up with ‘Hidden Heroes’ – a unique project that aims to tackle just that.The first hero in our series: Pattie Maes who almost invented social media. Pattie Maes, a Belgian-born computer scientist, was inventing the core principles behind the social media age when Mark Zuckerberg was still in kindergarten. Some of the most valuable companies in the world like Netflix, Spotify, and Amazon are predicated on recommendation algorithms Pattie developed with her team, but in the mid-nineties she had a hard time convincing anyone that this could be a viable platform for a business. 👉 Read the full story https://lnkd.in/dbQp64YR

Leaders, it's important to make sure wins are celebrated—not just at the big milestones but throughout the year. Real-time recognition is essential for building a thriving team culture. 😎 Research shows that companies with strong recognition programs see a 31% reduction in voluntary turnover. Plus, employees who feel valued are 12x more likely to be motivated to deliver their best work. When we take the time to acknowledge accomplishments, we’re not just boosting morale—we’re setting the standard for excellence. So, let’s keep leading by example and make recognition a regular part of our routine. The impact is real, and it’s something everyone can feel. 💪 Check out what Shane Stuart, Director of Product Design at OLX, had to say about the topic!

Wondering if you need on-demand design support? ✍ Here's when it makes sense: - Boosting customer engagement - Strengthening market position - Enhancing product appeal - Achieving higher conversion rates 🙌 And this is why clients have partnered with us: 1. Otodom (Real Estate): Faced challenges finding designers that met diverse needs. We introduced data-driven design methods, fostered collaboration, and migrated operations from Sketch to Figma. 2. UBS (Fintech): Needed a main app redesign. We built reusable components, refined their design system, streamlined user experiences, and transitioned the app to native iOS/Android. 3. Moove (Mobility Fintech): Aimed to launch a new app integrating customers into the financial ecosystem. We defined user problems, designed the product, formed a dedicated squad, and released the MVP after thorough testing. 4. Zeller (Fintech Unicorn): Sought an extension to their internal team. We provided scalable resources, managed a ten-hour time difference, and scaled up swiftly to meet a 12-month launch deadline. 5. Keller Williams Realty, Inc. (Real Estate): Wanted consistency across an expanding product portfolio. We improved production processes, maintained consistency, and redesigned major apps like Kelle. Design support isn't just about filling gaps—it’s about taking your product to its full potential. Check out the deck below to find out more! 💥

If you can do a website redesign in 8 days, you can do pretty much anything. Netguru came together with the Polish Media Liberation Found to reimagine their website. 🤝 It was crucial that the new design would draw inspiration from print media – the project had to feel like good ol’ press. The team jumped right in with redefined branding that included a new color palette, typography, and a simplified logo.  Results? Sleek look & feel across web and mobile. 👩🎨 See for yourself!

‘I wish I’d known earlier!’ – whenever you find yourself thinking that, you’re probably wasting time (and money). 💸 Does your team communicate challenges straight away? Are your people transparent about any issues that arise during a project? Are your team members moving in the same direction? It’s astounding how often poor communication turns out to be the biggest obstacle on your way to success. 🔇 Today, we dedicate our Digital Acceleration Editorial to coordination in tech projects and what it comes down to. Read the story from our Chief Delivery Officer, Mateusz Czajka, and get your basics right. 👇

Think about UX product vision as your North Star. ✨ It gives a clear direction that aligns with your company’s goals and resonates with your users. So, how do you build a purposeful North Star? 🎨 Here are three crucial questions to consider when creating your UX product vision: 1. Where are we now? Start by gathering data and conducting thorough research. Understand your current user experience through competitive analysis, stakeholder interviews, and user feedback. This step ensures your vision is grounded in reality and sets the stage for informed decision-making. 2. Where do we want to be? Envision the ideal future state of your product. Engage your team in brainstorming sessions, prioritize the most critical attributes, and focus on what truly matters to your users. 3. How will we get there? Finally, transform your vision into an actionable plan. Outline the steps needed to achieve your UX goals, ensuring that everyone involved—from designers to developers—understands and is aligned with the product’s direction. Remember, a great UX product vision is research-based, customer-focused, and collectively developed. But let’s take this further—how do you ensure that your UX vision aligns with your company’s broader objectives? How do you involve all key stakeholders in the process? Let’s discuss in the comments! ⚡