Zeropark

💡 Consumers today expect tailored experiences and are becoming less tolerant of irrelevant ads. With increasing privacy regulations and the decline of third-party cookies, many marketers anticipated challenges in audience targeting. However, the shift has reinforced the demand for more precise and effective advertising strategies. 👉 Key Consumer Trends: • Security builds trust – Consumers now expect advertisers to target them efficiently while respecting their privacy. • Personalization is essential – First- and zero-party data allow brands to understand user intent and deliver relevant offers. • Declining frustration with targeted ads – Only 32% of US consumers report being annoyed by search-based ads, down from 41% in 2019. The future of advertising lies in data-driven personalization, ensuring that consumers receive relevant content while maintaining control over their privacy. Brands that adapt to this shift will be better positioned to meet evolving consumer expectations. #marketingtrends #digitalmarketing

🔍 Are Customer Reviews Losing Their Impact? For years, consumer reviews have been a key factor in online purchases. But with 90% of consumers believing they've read a fake review, trust in traditional rating systems is fading. Instead of relying solely on 5-star reviews, consumers are shifting their focus toward influencer recommendations and thought leaders they trust. Brands are also adapting, as organic recommendations and omnichannel marketing strategies become the new gold standard for building credibility. So, what’s next? 👉 Brands need to balance customer reviews with authentic, organic endorsements to drive trust. 💬 What influences your buying decisions the most—customer reviews or influencer recommendations? Let us know in the comments! 👇 #commercemedia #marketinginsights

👉 How to advertise to baby boomers? In 2025 baby boomers embrace social media platforms, harnessing their possibilities like no other generation before. As this group is better positioned financially than Gen Z representatives, their purchases have the potential to be more frequent and of much higher value.   💡 Baby boomers are increasing their presence on social media, and intensifying purchases based on online recommendations. #consumerinsights #commercemedia

🎯 Zeropark is heading to Affiliate Summit West 2025! Meet us in Las Vegas, February 3-5, where we’ll be representing our commerce media platform built to drive performance and help brands scale. Find us at Booths #1115 & #1113 or stop by Forum Room 104 to connect with our team. See you there!

🌟 Help us shape the tomorrow of monetization! Let's Redefine Commerce Media! 🌟 Are you a Content Publisher or Media Owner? Join our project! We're launching an exciting research group to better understand your challenges, workflows, and opportunities. Use your experience to shape the future of our platform, making a real difference in how commerce media evolves. 💡 Why should you participate? • To drive impactful innovation • To help craft tools and features of tomorrow • Receive a special reward as a token of our appreciation 🌍 Ready to make your mark? Sign up for a call today with our team! https://lnkd.in/d3ctQ84T #commercemedia #commercecontent #publishers

This Holiday season, we pause to express our heartfelt gratitude to you, our valued partners. 🌟 As we close another successful year together, the Zeropark Commerce Media Team wishes you time to relax, recharge, and enjoy the season's warmth with your loved ones! 🎁🎄 Here’s to a joyful Holiday Season and a bright 2025 filled with growth, innovation, and opportunities. 🥂 Thank you for being a part of our journey! #happyholidays #seasonofgratitude #commercemedia 

You already know we had a stellar BFCM, but here’s the real reason ️for it… Come and have a peek into how the placement categories performed! Let’s break it down! 💪 #blackfriday2024 #cybermonday2024 #performancemarketing #adtech

This isn’t just another wrapped post. We kind of wanted to boast! 🔥 This past Black Friday-Cyber Monday was the absolute record-breaking weekend for Zeropark Commerce Media, and here are some of the highlights! We owe a BIG thanks to all the teams that made it happen! #blackfriday2024 #cybermonday2024 #performancemarketing #adtech

Announcement: If you’re looking for the amazing NewProgrammatic by Zeropark team, you’ll now find them as part of Zeropark Commerce Media! The same dedicated experts, the same commitment to top-notch managed services—now fully integrated under the Zeropark brand. 🚀 #commercemediapowerhouse #performancemarketing

Last Friday, the Zeropark family—and all the amazing teams who support us—came together to celebrate the holiday season in true festive style! 🎄 After work, we gathered to share traditional Polish holiday treats and spread some holiday cheer. ✨ Together, we built and decorated gingerbread houses (some architectural wonders, some… creative interpretations 😅), sipped on mulled wine, and dove into our own Family Feud game to test our Zeropark insider knowledge. Spoiler alert: the competition was as heated as the mulled wine! 🍷 What a fantastic way to wrap up the year for the product team. Huge thanks to our festive dream team—Olga Kozub, Karolina Balacha, and Stanisław Tokarski—for organizing such a memorable evening. 🎅🎄 Here’s to wrapping up 2024 with good vibes, great company, and a little gingerbread magic! 🍪✨