Sonae Sierra

This is Sierra. Where open minds create greater value. Connect with us 👉 https://lnkd.in/eJ_9Akvv

🚀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 🌱 At Sierra, #DigitalTransformation is at the heart of how we innovate and build a more sustainable future. By leveraging technology, we enhance operational efficiency and align with our commitment to #Sustainability — two key pillars that drive our long-term strategy.   During the recent Portugal Digital Summit, Diana Teixeira Pinto, our Director of Digital Mall Marketing, highlighted how these two areas converge to shape the future of retail. Our #DigitalMall initiative is a prime example, offering an integrated digital ecosystem that future-proofs our assets while ensuring maximum returns for both tenants and investors.   We continue to transform the spaces we manage, creating lasting value for our clients and communities. Learn more about our vision for sustainable #Growth https://lnkd.in/eJ_9Akvv 🌍💡

At Sierra, we don’t just manage shopping centers – we create vibrant community destinations that bring people together through unique and inspiring #Experiences. We’re excited to announce the 8th edition of 𝗩𝗜𝗔𝗿𝘁𝗲𝘀, the Public #Art Contest that challenges artists to create a public art piece for the iconic façade of ViaCatarina Shopping in Porto. 🎨🏙️   We invite both national and international artists to submit their innovative designs, helping us create an installation that will captivate thousands of locals and tourists on one of #Porto's busiest streets. 🚶♂️🚶♀️   Submissions will be evaluated based on: 🔄 Interaction and engagement with the public 🌱 #Environmental and social impact 🏙️ Connection to the street and the city   Through VIArtes and our broader 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗖𝗲𝗻𝘁𝗿𝗲 initiative, we’re proud to support artists and cultural organizations by providing a platform to showcase their work and enrich our #Communities. ❤️🎭   🗓 Applications are open until January 30, 2025. Apply here: https://lnkd.in/dWt5H_FE

We joined Platform Architecture and Design in Rome for an exceptional event bringing together #Italy's top players in #RealEstate industry – from developers to contractors to property managers. 👥 Representing Sierra: Jose Robles Rubio, Director of Property Management Italy Stefano Paviano, Developments Manager Italy It was a fantastic opportunity to connect and share how Sierra has been evolving to meet the changing needs of the market and the communities we serve. With over 35 years of experience in #Developing and #Managing complex assets, 𝘄𝗲'𝗿𝗲 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝘂𝗿 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝘁𝗼 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 𝗺𝗼𝗿𝗲 𝗳𝗹𝗲𝘅𝗶𝗯𝗹𝗲, 𝗺𝗶𝘅𝗲𝗱-𝘂𝘀𝗲 𝗮𝘀𝘀𝗲𝘁𝘀 𝗮𝗻𝗱 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗮 “𝗯𝘂𝗶𝗹𝗱-𝘁𝗼-𝘀𝗲𝗹𝗹” 𝗮𝗻𝗱 “𝗯𝘂𝗶𝗹𝗱-𝘁𝗼-𝗿𝗲𝗻𝘁” 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. This shift enables us to diversify our portfolio while supporting #UrbanRegeneration and creating sustainable spaces that satisfy the needs of today’s consumers. Thank you, Platform, for bringing together different perspectives of the industry! 🤝

Pret A Manger has chosen Centro Colombo as the location for its very first restaurant in #Portugal!   This milestone highlights the strength of our #PropertyManagement team's ongoing collaboration with international brands and underscores the appeal of our properties as prime destinations for global expansion.   With 34 indoor seats and 24 outdoor seats on a welcoming terrace, Pret A Manger benefits from an ideal space to thrive and connect with both local customers and tourists.   We look forward to seeing Pret A Manger’s success as part of the #Sierra community. 👏

We are at the Congress of AECC - Asociación Española de Centros y Parques Comerciales! Connecting clients and partners to create value opportunities through our integrated approach to #RealEstate.   Follow María José García Arias, our Leasing Country Manager in #Spain, and come visit us today and tomorrow at Sonae Sierra and Reify. Stand C6! 👋🏽 We'd love to chat.

𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗔𝗿𝘁𝗶𝘀𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗘𝗿𝗮 𝗼𝗳 𝗔𝗜 🎨🤖 At Sierra, we believe in the power of #culture to inspire, connect, and shape communities. That's why we are proud to support initiatives like the '𝗔 𝗔𝗿𝘁𝗲 𝗖𝗵𝗲𝗴𝗼𝘂 𝗮𝗼 𝗖𝗼𝗹𝗼𝗺𝗯𝗼' 𝗣𝗿𝗶𝘇𝗲, now in its third edition.   This year’s theme, "In the Age of #ArtificialIntelligence,” challenges young artists to explore the intersection of technology and creativity—an area that is increasingly redefining the future of #art. The 10 finalists will have the opportunity to exhibit their work at the Museu Nacional de Arte Contemporânea (MNAC), with a €10,000 prize supporting the continued development of their artistic journeys.   Through the management of our destinations, we bring art closer to our visitors, improving and differentiating the #CustomerExperience. We aim to create platforms where culture is accessible to all, where innovation thrives, and where emerging talent can grow and be recognized.   🔗 Apply here until November 27th https://lnkd.in/djvdihPx

𝗠𝗲𝗲𝘁 𝗦𝗶𝗲𝗿𝗿𝗮 𝗮𝗻𝗱 Reify.'𝘀 𝗧𝗲𝗮𝗺 𝗮𝘁 𝗖𝗼𝗻𝗴𝗿𝗲𝘀𝗼 𝗔𝗘𝗖𝗖 𝟮𝟬𝟮𝟰 👋   Next week, we’ll be at 𝗦𝘁𝗮𝗻𝗱 𝗖𝟲 📍 at the reference event for the #Retail industry in Spain, organized by AECC - Asociación Española de Centros y Parques Comerciales.   Join our experts in Property Management, Asset Management, and Project Development by Reify. and discover how we can help you create #Sustainable value in retail and #MixedUse projects.   Feel free to schedule a meeting or simply drop by our stand for a chat!   📆 October 23-25 📍 Stand C6, VALENCIA CONFERENCE CENTRE

🎙️ Ana Luísa Vicente, our People&Culture Director, recently joined the “Pessoas & Talento” podcast to discuss, among other topics, the impact of #BusinessTransformation and the power of multigenerationality at Sonae Sierra.   At Sierra, we are driving a deep transformation, evolving into a global, vertically integrated #RealEstate player. This journey requires a strong focus on developing our internal #Talent, empowering our teams to embrace new skills and lead the way forward.   As Ana highlights, #Multigenerationality is one of our greatest assets. The mix of diverse perspectives across generations fuels innovation and drives our culture of collaboration and results. Leaders play a crucial role in guiding and preparing the next generation while fostering an environment where every individual takes ownership of their growth.   Listen to the full episode of “Pessoas & Talento” to learn more about how we're building a culture that embraces #digitalization, #entrepreneurship, and continuous #learning 🚀👉 https://lnkd.in/gEscjNbt

🎉 We’re excited to unveil the #DigitalMall project—a key step in building an integrated digital ecosystem for shopping centres! ✨ Led by Diana Teixeira Pinto and team, this initiative is designed to future-proof our managed portfolio with a relevant and sustainable #digital approach, enhancing the value proposition for both tenants and customers. 📲 At our pioneering destinations—Centro Colombo and NorteShopping—we’ve launched the renovated LOVES ME app, aimed at generating valuable consumer insights, increasing tenant visibility, and ensuring maximum returns for both tenants and investors. 🏙 By embracing digital-enabled services, we’re transforming #ShoppingCentres into lifestyle hubs that go beyond retail, solidifying their role as vibrant city landmarks and key parts of daily life. Key pillars of this exciting initiative include: 🎁 Deals & Rewards programs to boost customer engagement and drive foot traffic 📱 A fresh social media content strategy 🔎 Search-by-product functionality on shopping centre websites and apps to highlight tenant offerings 🚗 Digital-enabled services At Sonae Sierra, we are committed to delivering a #sustainable, #innovative, and profitable #DigitalTransformation — ensuring greater returns for our partners and creating a more dynamic, enjoyable experience for everyone. Congrats to all the people involved in this project, especially the Digital Mall team Diana Teixeira Pinto, Gonçalo Marques dos Santos, Miguel Joaquim, Teresa Nogueira, Carolina Zurzica, Ricardo Rosa, Leonor da Cunha Carneiro 🌟