EMAC Regional (Fall) Conference

Last week we visited Casa de Protecção e Amparo de Santo António to officially donate the amount collected from delegates of the 15th EMAC Regional Conference who were unable to attend the Gala Dinner and the Welcome Reception, as the cost associated with these events was donated to this charity institution. It was great to see how Casa de Protecção e Amparo de Santo António is taking care of young mothers and their children who do not have any other support. If you want to know more about this important project, please see here: https://lnkd.in/dtYcWvY9

We are already here to welcome you to the EMAC Regional Conference 2024 at ISEG - Lisbon School of Economics & Management. 🎉

😎 LATEST UPDATES We are excited to share 📢 that Nathalie Spielmann, PhD, Professor of Marketing and Director of the MSc Wine & Gastronomy at NEOMA Business School in Reims France, will head a special session on cognitive approaches to marketing strategies using Portuguese wine, during the EMAC Regional Conference this September in Lisbon. One of the first lessons marketing students learn relates to strategic orientations. For example, should a firm opt for a consumer orientation – tailoring the products according to market needs or should they opt for a production orientation – make a great product and people will request it. Is one better than the other? It depends… In this session, Prof. Spielmann delve into these orientations via a grounded cognition approach using Portuguese wines. Participants will learn about how history as well as current firm and market drivers shape the strategic choices wine firms make when developing orientations for the brands.   A tasting of excellent Portuguese wines accompanies all this. Cheers! 🥂

😎 FRESH NEWS We are glad to announce 📢 that Giampaolo Viglia, Professor of Marketing at the Faculty of Business and Law at the University of Portsmouth, will provide a workshop on experimental research during the EMAC Regional Conference next September in Lisbon. The workshop will cover key topics such as correlation, causality, and randomization. It will compare laboratory and field experiments and introduce statistical tests for analyzing experimental data.   Giampaolo Viglia invites you to bring your research ideas 💡 and current projects to be discussed. The workshop date will be available soon on the conference website.

📢 Lisbon is calling you!! 😎 Early bird registration deadline for the 15th EMAC Regional Conference ends today!! Make sure you guarantee your spot by registering at https://lnkd.in/dsdyj_dU

EMAC Regional Conference preparations are underway! 🔔 Conference program development in progress 😀 Márcia Maurer Herter e Sandra Miranda de Oliveira #EMAC #MarketingConference #Marketing

📣 The third session of the 5th Early-Stage Researcher Symposium at the EMAC Lisbon Regional Conference 2024 will be led by Professor Corina Pelau. Professor Pelau is a Ph.D. Coordinator at the Bucharest University of Economic Studies, UNESCO Department for Business Administration. Her main research field is consumer research, focusing on the relationship between consumers and artificial intelligence, neuroscientific approaches to consumer behavior, and sustainable consumption. 🌍🧠 Since 2021, she has been a part of the Executive Committee of the European Marketing Academy, serving as the National Representative for Romania and co-coordinator of the Climber Community Interest Group at EMAC. Additionally, she is an Associate Editor of Amfiteatru Economic, the highest-ranked Romanian business journal since 2023. Her session, titled “How to Find the Right Work/Life/Family/Friends Balance,” promises to offer invaluable insights and practical advice for achieving balance in our busy lives. We are excited to learn from her expertise and look forward to a thought-provoking and engaging discussion!

📣 Exciting Update! The second session of the 5th Early-Stage Researcher Symposium at the EMAC Lisbon Regional Conference 2024 will be led by Professor Urša Golob. She is a Professor of Marketing Communication and the Department Chair at the Faculty of Social Sciences, University of Ljubljana. Professor Golob's research interests span various areas of corporate social responsibility (CSR), CSR communication, and sustainable communication and consumption. She is also the joint Editor-in-Chief of the Journal of Brand Management and has edited several special issues related to CSR communication. Her session will focus on “How to be a Good Reviewer.” We are thrilled to have her share her expertise and look forward to an engaging and informative session!

📣 The EMAC Lisbon Regional Conference 2024 is fast approaching. We’re starting with the 5th Early-Stage Researcher Symposium at ISEG on September 25th. Our first session will be led by José Manuel Cristóvão Veríssimo, ISEG’s Vice-President responsible for Marketing, International and Institutional Relations, and Alumni. He is an Associate Professor specialising in Marketing with a PhD in Business Management from Manchester Business School. 🎓 José has authored numerous scientific articles in international academic journals and his areas of expertise include service marketing, digital marketing, and brand management. 📚 His session will focus on “How to supervise master and PhD students” - an invaluable topic for all researchers. Don’t miss out on this fantastic opportunity! See you there! 🙌

📣 We are pleased to inform you that registration for the EMAC Regional conference in Lisbon is now open. 😊 To be included in the program, the author who submitted the paper must register for the conference before the early bird registration deadline on August 12, 2024. Please register here: https://lnkd.in/dsdyj_dU