HOW TO GROW YOUR BRAND BOTH IN-GAME AND OUT
As the popularity of gaming continues to expand, marketers are increasingly looking to reach the growing cohort of consumers who regularly play, watch, and stream video games in one form or another. But what types of in-game marketing do gamers prefer, and which media opportunities provide brands with the greatest visibility among gamers? To answer these and other questions, Tinuiti surveyed 1,000 daily and weekly gamers between September 14, 2023 and September 21, 2023.
MOTIVATION
Gamers Seek Relaxation and Entertainment, Though Many Say They’re More Competitive While in Game
DEVICES
Mobile Devices Hold Broad Appeal for Gaming, while PCs and Consoles See a Strong Showing Among Younger and More Dedicated Gamers
IN-GAME PROMOTIONS
In-Game Features Offer Brands an Opportunity to Grow Influence with Gamers
STREAMING GAMERS
Over Half of Gamers Watch Others Stream Games, Often Leading to Purchases IRL
ESPORTS
One Quarter of Gamers Say they Watch Esports Competitions at Least Weekly
GAMING NEWS
YouTube is a Top Destination for Gaming News
STREAMING VIDEO
Brands Looking to Get in Front of Gamers Should Consider Ad-Supported Streaming
