IAA GLOBAL CONFERENCE

The SECOND episode of ReFashion - an upcycling project is UP! 🔥 Watch the full version here: https://lnkd.in/dFeHMaWN Watch the next step in the contestants’ journey of turning worn clothes into new and fashionable masterpieces, guided by their incredible mentors: Bonilla, Joaquin, Ovidiu Buta and Lena Criveanu. A new day of making ideas a reality and a day closer to the reveal at #Creativity4Better on November 20. Join us in cheering for the young designers and vote live to select the winner. Grab your ticket on our website. Partners: Lenor, Pantene Organizing Partner: Godmother

🎨To get from the idea on the drawing board to the final fashion reality show you can watch now on youtube (https://lnkd.in/dPkbb9nu), our amazing ReFashion project creative team made the magic happen✨✨✨ We designed the name, brand identity and visual art direction at Godmother then we brought together creative minds and talents of all shapes and sizes on board. 🩷We loved working with you Lena Criveanu, Ovidiu Buta and Bonilla, Joaquin – fashion curators, Florin Ivan and WORKHORSE RO – video production, Matei Mocanu – video direction and Ovidiu Saracan – sound and original music. 🎉And the young designers at the heart of the ReFashion project made everything fun and exciting. They will keep on surprising you till the final reveal on the catwalk at #Creativity4Better: Alexandra Sandu, Ruxandra Stegarus, Rares Bistran, Alexandra Cercel, Mihnea Surcel, Anita Tanislau and Tomas Turan. ReFashion - an upcycling project - is part of Creativity4Better IAA GLOBAL CONFERENCE. #Godmother #brandexperienceartisans #sustainablefashion #upcycling #creativity4better2024 #realityshow

As #Creativity4Better is fast-approaching, surprises are in store for all attendees and today we’re unveiling OUR SPECIAL GUEST APPEARANCE, offered by Raiffeisen Bank. We invite you to dive into inspiration alongside David Popovici, competitive swimmer, Olympic champion and bronze medalist, Paris 2024. 🌊David is building now his own brand, and in his DNA he already put it: record-breaking swimmer and pure embodiment of determination and discipline. David Popovici is joining the stage to share his journey of resilience, ambition and joy while winning some of the most-watched world competitions, side by side with a professional creative MarCom, Laura Mihaila, Marketing, Communication & CX Director, Raiffeisen Bank Romania. Don’t miss the chance to hear from David at #Creativity4Better, on November 20, at FACE Convention Center: https://lnkd.in/d_9qtEnX 🔗 We are so proud of you, David!

We promised inspiring talks and interactive moments within the lines of creativity in business and we deliver. 👀 👉Check the full agenda and ensure you attend all the key moments of the conference. See you on November 20 at FACE Convention Center for the 8th edition of #Creativity4Better, the biggest one yet: https://lnkd.in/d_9qtEnX

🚀The FIRST episode of ReFashion, an upcycling project, is here! Meet the mentors and the contestants and discover the creative future of clothing through the eyes of young designers. ✨The assignment is simple: turn worn clothes into new and fashionable masterpieces, guided by our chosen experienced mentors - Ovidiu Buta, Bonilla, Joaquin and Lena Criveanu. Did they understand the assignment? YES, and they nailed it. In the end, one of the 7 contestants will be announced as a winner based on your vote at the #Creativity4Better conference, so make sure to grab your ticket and watch the catwalk front row. 👀Watch the full first episode here: https://lnkd.in/dPkbb9nu Partners: Lenor, Pantene Organizing Partner: Godmother

🔥 Get ready to be inspired! Join global marketing icon Fernando Machado at #Creativity4Better on November 20th at FACE Convention Center for his electrifying talk, "Be Afraid. Be Very Afraid. But Do It." 🚀 With a legacy that spans Dove’s "Real Beauty Sketches," Burger King’s bold campaigns, and Call of Duty’s epic branding, Fernando has redefined what it means to lead with creativity and purpose. Don’t miss out on the chance to hear from one of marketing’s true game-changers—this is the session everyone will be talking about! Join us for a full day of mesmerizing talks from globally acclaimed MarCom experts: https://lnkd.in/d_9qtEnX

🚀 Meet Bianca Guimaraes – a visionary in advertising and Partner & ECD at Mischief @ No Fixed Address! From co-founding Mischief during the pandemic to leading the charge on award-winning, culture-shaping campaigns, Bianca is redefining the industry. With work that’s not only creative but also deeply impactful, she's won over 100 global awards, snagged multiple Emmy nods, and has been repeatedly spotlighted in Adweek, Ad Age, and Business Insider. She's not just making ads—she’s crafting cultural moments. Bianca will take the stage at #Creativity4Better, but unfortunately, she will share her industry insights without her dynamic business partner, Kerry McKibbin, who due to conflicting schedules cannot join us on November 20. Join us in hearing Bianca marvel us with her expertise: https://lnkd.in/d_9qtEnX

Fuel for the body and mind is essential for everyone, especially for a creative mind. We are happy to have our fuel guaranteed by Nespresso and Tazz which have been strong contributors to exploring creativity in their industry and have empowered the next generations to think creatively. 👉Join us on November 20 at FACE Convention Center for a day of inspiring moments to last a lifetime. Details here: https://lnkd.in/d_9qtEnX

📢 Hear it from us first! In a recent interview with our partner RTL AdAlliance, Valer Hancas, now leading as President of IAA Romania, dived into the backstage of this year's #Creativity4Better and here are some takeaways: 🌍 Creative Leadership: this year’s edition is the epitome of creativity as a vital tool for navigating complex challenges with vision and optimism. 🎶 Edutainment Evolution: the 8th edition introduces more immersive, engaging formats, including live music, dance, and unique experiences. 🌐 Global Reach: through key partnerships and carefully curated lineup, the event connects global leaders, fostering creative innovation across industries. Let’s shape the future of business through creativity on November 20 at FACE Convention Center. https://lnkd.in/d_9qtEnX Diana Flutur Victor Dobre DAGMARA SZULCE Sasan Saeidi Ro̲xana B. Andreea Dinescu Cristina Butunoi Laura Mihaila Dan Petre Sorin Enache Mihai Trandafir Ileana Cocias Lucia A. Alexandra Dimitriu

Time to reveal the curators behind our newest project: ReFashion - an upcycling project, where visionary creatives redefine fashion’s future! Meet the expert curators: 🗣Ovidiu Buta - renowned stylist and visual storyteller known for work with Vogue, GQ, and fashion shows worldwide, brings a sophisticated edge to sustainability. 🗣Lena Criveanu - fashion designer and founder of Urban Fashion School, merges finance and design, teaching the next generation to embrace sustainable fashion with practical creativity. 🗣Bonilla, Joaquin - Mexico-born creative storyteller and Romanian at heart, leads with innovation and brand-building insights, crafting immersive experiences in fashion. These three style experts bring a wealth of experience from around the globe, redefining upcycling as an art form that transforms worn clothing into something beautiful and new. Discover innovative takes on fashion during our series of videos (soon to be launched) and see how creative storytelling and up-cycling design are changing the future. Don't miss out on this year's edition of #Creativity4Better on November 20 at FACE Convention Center: https://lnkd.in/d_9qtEnX