Uncommon Creative Studio

Named No.1 for Advertising & Marketing in Fast Company's Most Innovative Companies 2024. A very proud moment for the studio & our partners 🤯 Read more here 🔽 🔥 https://lnkd.in/gNXFKECK

When it comes to truth—seeing is believing 👀 🖇️ https://lnkd.in/dWn64aei

'Long running ideas with such a clear & disruptive format are rare to find & a mark of this campaigns’ power is a moment when even other brands are happy to play a role.' Nils Leonard x Campaign UK on our latest 'disastrous' work with Hiscox ⬇️ https://lnkd.in/eQDq7H4W

'The campaign includes a set of out-of-home sites that include real folds, which obscure the infringed brands identities & reveal the Hiscox logo as the brand behind the campaign.' LBBonline - Little Black Book x Hiscox 💥 The Most Disastrous Campaign Ever ⬇️ https://lnkd.in/g-yiVrYt

'When Windows launched someone on LinkedIn was ranting saying, ‘This is cheating, only a brand with truly distinctive assets could do this!’ and someone else simply replied ‘Exactly!’ Great outdoor has always been an exercise in simplicity & iconicity but I think this indirectly showcased the power of saying less – of leading a category with purely body language.' Nils Leonard x Creative Review on how not enough brands leverage their distinctive assets ⬇️ https://lnkd.in/etZqQZij 

Insurance firm Hiscox spoofs Weetabix and Specsavers ads The campaign which is part of the insurance firm’s creative platform ‘Most Disastrous Campaign Ever’, uses the copyright of three UK brands: Specsavers, Weetabix, and Cillit Bang to illustrate the mistakes it insures. Read more here 👉 https://lnkd.in/ejdJH_SE #Marketing #Advertising #Copyright #Campaigns

'In 2025, let’s use our creativity to challenge the gloomy status quo. I’m hoping to see more brands take action into their own hands, harnessing an activist spirit. I want to see our creativity creating more IRL experiences versus feeding the social beast. Who doesn’t want more craft & humanity in the face of the uncanny valley of AI?' Lucy Jameson x Campaign UK on the year ahead 💡 https://lnkd.in/dHgZU4DD

The best ad I've seen this week Is for a "boring" insurance business. I nearly fell off my bike when I saw this. How could an insurance business be this engaging? It all makes sense when you learn Uncommon Creative Studio do their ads. Out of home now reaches more adults a week than TV. The opportunity to grow brands and reach new audiences is huge. This means the creative has to be broadly interesting to draw all that potential attention. The best way to do that is to entertain. Couldn't think of a better example than this. It's even a brilliant case of "show don't tell". This ad could have been so boring but Hiscox chose to put on a show. Sure. Everyone zooming past this won't get it in 2sec, but those that do are in for a treat. What do you think? Just shows how creative you can get in #OOH. I've done plenty research with JCDecaux showing 7 out of 10 posters don't really work. I have a feeling we are entering a golden age of OOH creativity. Read more on that here: https://lnkd.in/dbXRucZc. I share #advertising and #marketing insights daily, follow to avoid the AI slop.

'The campaign involves playful reworks of well-known feature phrases like - 'You should’ve gone to Hiscox' instead of 'You should’ve gone to Specsavers' & 'Have you had your Hiscox' instead of 'Have you had your Weetabix?' Campaign UK x Hiscox 👀⬇️ https://lnkd.in/eQDq7H4W

Grand Pearl Award x Uncommon 🔥 Very humbled to be named the first Grand Pearl winner at the annual Oystercatchers Awards. This new accolade celebrates a standout company amongst all submissions. Huge congrats to our entire studio who make it all possible 🙌🤯