IAA GLOBAL CONFERENCE

We’re putting the creative founders in the spotlight at #Creativity4Better! We’re welcoming Lucy Jameson, female entrepreneur, creative professional and trendsetter in the creative business industry. 🗣Lucy, co-founder of Uncommon Creative Studio, is recognized as one of the top strategic planners of her generation. She has led major global accounts for brands like Pepsico, Unilever, Google, and British Airways, and helped her agencies win multiple Agency of the Year awards. Previously CEO of Grey London, Lucy now leads Uncommon, named one of the Most Innovative Companies by Fast Company in 2024. A regular speaker and mentor, Lucy also balances being a mom to a teen who thinks advertising “sucks!” 🗓Attend this year’s edition of Creativity4Better on Nov 20th, at FACE Convention Center, to explore the creative genius of internationally acclaimed professionals. 🎟 Tickets: https://lnkd.in/d_9qtEnX

Say a quick HI 👋 to Stefan Sagmeister, a World Reputed Designer and a TED Talk Superstar, who is joining our stage on November 20th at #Creativity4Better 2024! 👉Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two-time Grammies winner and earned practically every important international design award. His exhibit ’The Happy Show’ attracted way over half a million visitors worldwide and became the most visited graphic design show in history. 🤩We are genuinely excited to have him as part of our stellar lineup for this year's edition! Save your seat now: https://lnkd.in/d_9qtEnX

"It Starts With A Swipe" campaign has helped Tinder record the highest revenue in history. The creative geniuses behind this? Mischief's own experts in bringing innovative ideas to life. Changing perceptions is a long-term game that constant actions should sustain. And it can start with a creative spark. Mischief @ No Fixed Address has accomplished to double the number of people who view Tinder as a place for all types of relationships. For them, it starts with a swipe, but for us, it starts with saving your seat to hear all about it from one of the hottest agencies in the world at Creativity4Better, Nov 20, FACE Convention Center: https://lnkd.in/d_9qtEnX

🤝Collaboration is key in all industries and it is true for our conference as well. We thank our presenting partners, Kaufland Romania & Moldova and Raiffeisen Bank Romania, for their unwavering support in building the largest conference in Europe dedicated to creativity applied in business. We are honored to have built strong relations for the benefit of the MarCom industry and we are ready to unveil all the surprises on November 20th, at FACE Convention Center: https://lnkd.in/d_9qtEnX.

What a lineup we’re preparing for this year’s #Creativity4Better edition! Join us in welcoming Marco Hößl, CEO of Kaufland Romania and Republic of Moldova! 🗣️Marco Hößl leads over 18,000 employees and has driven the company to over €3 billion in revenue, making it a top player in Southeast Europe. Focused on sustainability and innovation, Marco champions a people-first approach, balancing business success with social impact. As CEO, he credits his teams for their collective success and embraces a leadership style that prioritizes human connection and lasting contributions. Now that’s how we bring LEADERSHIP in the house on November 20, at FACE Convention Center. 👉Find all about it here: https://lnkd.in/d_9qtEnX

🗣️ A new name joins the line-up for this year's #Creativity4Better! We shall be listening to Clémentine Segard, Partner at Carré Noir, the leading French branding agency. As one of the founders of modern design in Europe, Carré Noir has made its name building iconic brands that defy trends and borders: Dacia, Michelin, Auchan, Engie, and Lancôme, to name a few. Moreover, Carré Noir has created the GLOBAL BRANDING for the CITY OF PARIS. 👉Be there to hear it first: the CITY OF PARIS rebranding at Creativity4Better on November 20th, FACE Convention Center: https://lnkd.in/d_9qtEnX

Meet Greg Hoffman, the author of ”Emotion by Design” and former CMO of NIke, at #Creativity4Better2024 on November 20th. 📚In Emotion by Design, Greg Hoffman reveals the creative strategies that shaped Nike’s most iconic campaigns. Drawing from 27 years of experience, Hoffman shares key principles like “Creativity is a Team Sport” and “Dare to be Remembered.” The book inspires brand-builders to form deep emotional connections with consumers by unleashing creativity. Packed with behind-the-scenes stories, it's a must-read for anyone passionate about brand storytelling and innovation. 🧠Expand your knowledge of brand strategy by meeting Greg this fall! Book your seat at the largest conference dedicated to creativity in business, on Nov 20, at FACE Convention Center: https://lnkd.in/d_9qtEnX

🤩We are ready to take the discussion about design to the next level on November 20th! Amongst the HOTTEST branding agencies of recent years, we are welcoming Carré Noir on the stage of #Creativity4Better. A leading design agency specializing in creating powerful brand identities and experiences for global brands like Dacia, TotalEnergies, and La Poste. With a focus on innovation, Carré Noir blends creativity and strategy to deliver impactful rebranding and retail designs, helping companies stand out in competitive markets. And the wonderful surprise is that they have worked many years on branding the city of Paris. Named Design Agency of the Year 2023, they continue to redefine brand expression across industries. Can you guess what topic we will tackle on stage? Find out more about the conference here: https://lnkd.in/d_9qtEnX

Ready to unlock your creative potential? Don’t miss #Creativity4Better 2024 on November 20th at the FACE Convention Center, Bucharest! Learn from brilliant marketing and creative minds who’ve led brands like Nike, Burger King, Dove and Unilever—including Greg Hoffman, Nike’s former CMO. With talks covering creative leadership, innovation, and storytelling, this is a rare chance to gain insights from the industry's best. Expand your network, fuel your creativity, and advance your career. HINT: Your day will be filled with inspiration from the first steps you take into the venue, before reaching the stage. 👀 Surprises are in store for all our attendees, and we are working towards ensuring the BIGGEST edition so far yet is the most entertaining one as well. No more spoilers, see you on November 20th. Limited seats—grab your ticket before it's gone! https://lnkd.in/d_9qtEnX

In 2023, Neha Singh, Founder & CEO of Obsess, delivered an insightful session titled "Bolstering Brand Storytelling through Immersive 3D Experiences." She explored how Obsess uses proprietary 3D technology to transform digital retail, creating interactive, engaging experiences that mirror physical stores. Neha discussed overcoming challenges in digital storytelling and the potential for brands to connect more creatively with consumers online. Inspiration has its own saved seat at #Creativity4Better 2024. Join the audience of like-minded MarCom specialists on November 20th, at FACE Convention Center: https://lnkd.in/d_9qtEnX