Zitec

#RetailStories As we continue to navigate a cautious consumer environment, we’re thrilled to share that Zitec’s Retail & Distribution division achieved a 25% revenue increase in the first half of 2024. This growth comes from partnering with leading brands like Leroy Merlin, Decathlon and eMAG, driving digital transformation that keeps them competitive and efficient. We’re so proud to see the impact of these efforts and are excited to help more businesses thrive through innovative digital solutions. Want to know more? Check out the full story here: 👉 https://lnkd.in/ezKqy4ef

What an incredible day we had at Google Cloud Day Romania last week! We’re back from a fantastic event filled with insights, connections, and some serious cloud inspiration! From stage discussions to insightful networking, we left buzzing with ideas on how cloud tech is powering Romania’s digital leap forward. Here’s the scoop: 🏛️ Public Sector on the rise: Cloud tech is driving public services forward, making them faster, transparent, and more innovative. Exciting times for digital transformation! Alexandru Lapusan took to the stage, delving into the recent collaborations with Ministerul Mediului, Apelor si Padurilor and Compania Națională Poșta Română leveraging AI technology with a social impact. 🌍 Generative AI: From reimagining productivity to elevating customer experiences, the potential is huge and finding the right mix of creativity and control will be key. 📊 Data-driven power: Data has evolved into actionable insights, driving smarter decisions and personal experiences. It’s the true MVP in today’s cloud landscape! A big shoutout to everyone who chatted with us, shared ideas, and made it such an awesome day! Looking forward to diving deeper into how Zitec and Google Cloud can help bring your boldest ideas to life. Let’s keep the discussion going! #GoogleCloudDay #CloudDayRomania #Zitec #CloudInnovation #Sustainability #Networking

You already know about Zitec Tribes, but did you know that the Football Tribe was around even before the Tribes concept was introduced? It’s the one that brings together colleagues, alumni, and friends of friends 😂 in a special setting that goes beyond the usual Monday trainings. Last week was even more special, full of matches—and it’s been quite the week, since we made it all the way to the final. Thanks to Vastint Romania for hosting the annual football championship. We brought home the silver medal, but honestly, it feels like gold when we think about all the colleagues who came to cheer us on, those who watched from home on the live stream, the excitement on our teammates' kids' faces when their dads scored, and the beers we shared after. This is what makes our experiences golden, no matter the podium—the genuine spirit of community and always having each other’s backs. Literally, if we’re talking about two particular penalties. 😂 This is #lifeatzitec. #lifeatzitec #zitectribes #football #team

Today’s the day. We’re live at Google Cloud Day Romania, sharing how AI and cloud solutions are pushing the boundaries of digital transformation. Catch Alexandru Lapusan as he shares the stage with Gabriel Oltean - Ministerul Mediului, Apelor si Padurilor, to discuss the positive societal impact of the solution developed to combat illegal deforestation using AI and Google Cloud technology. Later, he will share insights on how we drive efficiency in other areas of the public sector with Valentin Stefan, General Director - Compania Națională Poșta Română. PS: Visit our booth and let’s discuss how technology meets real-life solutions. Engage, network, and walk away with actionable insights to transform your business. See you on the inside. #ZitecCloud #GoogleCloud #AIInnovation #TechForGood

#DigitalMarketingStories Success in digital marketing goes beyond generating leads, it’s about translating investments into meaningful business impact. With Black Friday (almost) around the corner now, our Digital Marketing team partnered with a financial sector client for a targeted campaign. The objective was clear: generate 90 leads while on a strict budget. Through a carefully crafted strategy, we delivered: ✔️ 37% savings on the budget ✔️ 130 leads, exceeding the initial goal by 44% ✔️ An impressive 6.000% ROAS (return on ad spend), showcasing the effectiveness of the campaign. This achievement was the result of continuous optimization across multiple channels (Facebook, Google, LinkedIn, and Programmatic Ads), combined with a data-driven approach. Do you have your Black Friday strategy in place? #BlackFriday2024 #DigitalMarketingStrategy #PersonalizedSolutions #TechDrivenResults

Is company culture truly one of the most important factors for a successful business? How do you build a strong team early on, with habits that form the foundation for long-term, sustainable growth? These are just some of the questions that Simona Lapusan, COO and co-founder of Zitec and CEO and founder of Mirro.io will explore this Wednesday in a conversation with Ilinca Paun during the next Bravva Angels Ginger Night. Simona has been a driving force behind Zitec’s growth and innovation, and her journey as a leader is an inspiring example of what it takes to push boundaries and create lasting impact in the tech industry. At Ginger Night, Simona will be sharing her insights on leadership, innovation, and the importance of fostering a culture of continuous growth and collaboration. Don’t miss the chance to hear from her and be part of an evening filled with networking and inspiring discussions. 🗓️ Event Details: 📍 Location: Doro 16 🕕 Time: 18:30 - October 23rd Be sure to join us for this exciting event and connect with thought leaders from various industries. See you there! https://lnkd.in/dtV_i2Vt #Leadership #Innovation #Networking #Growth #TechLeadership #Inspiration

#RetailStories The key to staying competitive? Embracing digital transformation. The retail landscape is changing faster than ever, with customer expectations, technology, and data-driven insights shaping the future. 🔍 In our latest blog article, we explore: ✔️ The role of AI and automation in transforming retail ✔️ How personalized shopping experiences lead to customer loyalty ✔️ Key strategies for leveraging omnichannel solutions and data analytics 💡 With a forward-thinking approach, retailers can unlock new growth opportunities and deliver exceptional value to their customers. Curious about the future of retail and how digital transformation can propel your business forward? Read more here: https://lnkd.in/dtrt8EKY #DigitalTransformation #RetailInnovation #Ecommerce #AI #Omnichannel #CustomerExperience

📊 Traditional fraud detection systems struggle to keep up with today’s data challenges. How can we tackle this? With AI-driven solutions. In a recent project for Ministerul Mediului, Apelor si Padurilor, we saw first-hand how AI outperforms traditional models: ✔️ Scalability: AI processed datasets equivalent to the workload of 125 full-time employees in just minutes. ✔️ Speed: It slashed processing time from 1.2 million minutes to just over 4,000. ✔️ Accuracy: Achieving a 90% success rate, AI minimized false positives and negatives. ✔️ Efficiency: What took 20,000 hours of manual review, AI completed in just 72. Curious to see how AI can transform industries like retail, fintech, and the public sector? Check out our latest article for more insights or join the Google Cloud Day on 24 October to find out more. 👉 https://lnkd.in/dpSjXWgv

✨ Retailers are redefining customer experiences! As omnichannel strategies evolve, seamless shopping across all touchpoints is becoming a top priority. Whether customers are browsing online, shopping in-store, or switching between channels, they expect smooth, personalized interactions. Adding flexible payment options like Buy Now, Pay Later (BNPL) not only enhances convenience, but also boosts customer loyalty. With the rise of omnichannel and BNPL, retail success will depend on offering both flexibility and a flawless user experience. How is your brand adapting? To understand more, read Alex Dobre's interview below. 👉 https://lnkd.in/dCvmsUP8 You can also catch him at the upcoming European Digital Commerce (EDC) event, organized by VTEX and Amazon Web Services (AWS) on 18 November. 👉 https://lnkd.in/dvBm5-BU #Omnichannel #RetailInnovation #CustomerExperience

🗓️ In just one week, we’ll be at Google Cloud Day Romania, a must-attend event for all tech innovators. Our team, led by Alexandru Lapusan, will showcase real-world case studies of AI-driven solutions. We’ll explore how AI redefines digitalization in public institutions, starting with some of the most recent milestones in compliance and fraud detection. Expect to walk away with hands-on knowledge of Google Cloud’s latest tech and how to use it to drive tangible impact. 📍Connect with a room full of industry leaders and join us at our booth, where we’ll discuss practical ways to drive digital transformation with cloud-native solutions. 🔗 Register here: https://lnkd.in/eFxxkbuv See you on the inside!