Socialinsider

🚨New Study: TikTok Content Performance Benchmarks 📊 https://lnkd.in/d6ss8prD As you know, TikTok has become a powerful platform for businesses to stay relevant and engage with their audience. Staying updated with the latest TikTok benchmarks is crucial to staying ahead and achieving your social media marketing goals. Our new TikTok Study dives deep into engagement rates, posting trends, and more, based on a comprehensive dataset of 808,128 TikTok videos from 3,127 active profiles between January 2023 and August 2024. Key insights you *MUST* know: 🟠 TikTok’s average engagement rate registers a YoY decrease of 40%, at the moment being located at 3.30%. 🟠 The average engagement on TikTok tends to increase as the follower base increases as well. 🟠 Smaller accounts (below 5K followers) get the highest number of shares and comments. 🟠 Brands post, on average, 21 videos per month on TikTok, posting 33% more TikToks per month YoY. 🟠 Smaller profile followers watch more of the content posted by a brand.   Get all the strategic insights and data-driven recommendations to enhance your TikTok strategy ✌️

✨ 5 in 5 social media updates for SMMs ✨ 👀 Instagram just launched new profile cards. 🎨 TikTok is introducing two new features for captions: "Trending Fonts" and "Text Animations." 🖼️ Soon, Instagram will let brands and creators edit the square thumbnails on their grid. 🔍 YouTube has rolled out a new feature that allows users to search directly from comments on both long-form videos and Shorts. 📈 On Instagram, captions under 30 words tend to drive higher engagement compared to longer ones. What other updates have you noticed this week? Sources:  https://lnkd.in/dp_epKhZ, https://lnkd.in/dW-E4jeg, https://lnkd.in/dXNKdJhF  https://lnkd.in/gR8PecjP

Boo-hoo! Ready for Halloween? 🍬 If you’re still searching for the perfect Halloween content idea, we’ve got a few great ones to help you out: 👻 Turn Your Products into Iconic Spooky Characters 🎃 Create a List of Halloween Must-Haves 🧛🏻♂️ Run a Trivia About Halloween Traditions 🔮 Create Halloween-Special Playlists 🧙🏻♀️ Host a Spooky-Themed Giveaway What other ideas do you have? 👇🏼 

Content pillars are the SoMe SAVIOR 📣 Once you realize how simple it is to create content pillars, there’s no turning back. Content pillars are the key themes that match your brand’s personality, goals, and what really grabs your audience’s attention. By structuring your content around these pillars, you'll create a smooth, cohesive strategy that keeps your followers engaged and in tune with your brand. Here’s how to create them: 👉🏼 Find your core themes: What’s your brand all about? What does your audience love? 👉🏼 Group similar ideas: Bundle content into broader categories (your pillars) based on those themes. 👉🏼 Map out your content: Plan your posts within each pillar to keep things organized and on-brand. Save this for later ❤️🔥

👻What’s your biggest fear as a marketer? Share in the comments 👇🏼

Do you even work in social media if you don’t switch to your personal account and like your brand’s posts every time like a proud parent??

✨ 5 in 5 social media updates for SMMs ✨ 🎃 Instagram just added a Halloween font for Stories. https://lnkd.in/dFD9DB8D 🤡 Instagram is now previewing the second slide to boost swipes. https://lnkd.in/d3e3E4nN  ⏱️ YouTube is stepping up its game with 3-minute Shorts https://lnkd.in/dgzNZgAH ✂️ TikTok lets creators add or delete beats. https://lnkd.in/dvstke5q 📉 Instagram’s median interactions dropped 14% in 2024, but it still ranks second in monthly interactions. https://lnkd.in/d_pdB2TV What other updates have you spotted this week on social?

Must-have competitor analysis tools for every marketer! 🔍 📌 Competitor analysis lets you compare your performance with your rivals, giving you a peek into their strategies, campaigns, products, strengths, and weaknesses. 📌 Knowing what your competitors are up to helps you spot opportunities and fine-tune your own approach to stand out. These tools are your secret weapon for success! Don’t forget to save this post for your next marketing plan! 🩷

📌 Q4 Social Media Prediction Backed by solid benchmark data because the crystal ball was already booked…(it’s the szn, you know..) 🔮 🟠 LinkedIn 👉🏼 Videos will be the most shared content type on LinkedIn, driving engagement and expanding the reach of brands. 👉🏼 Polls are predicted to generate the highest impression rates on LinkedIn, making them a go-to strategy for increasing visibility. 🟠 Instagram 👉🏼 Reels continue to be the most engaging content format on Instagram. 👉🏼 As a small brand on Instagram (under 5k followers), you can expect higher YoY audience growth. 🟠 TikTok 👉🏼 TikTok is expected to remain the most engaging short-form video platform, with a leading 2.34% engagement rate. 👉🏼 As TikTok follower bases grow, engagement is likely to rise, leading brands with smaller profiles to experience greater audience retention and interaction. What are your predictions for the final quarter? 🤔

CAN WE LIVE. CAN WE … LIVE.