The Drum

This review was the biggest test yet for WPP’s GroupM-led model. Sources told The Drum that the media agency's CEO was heavily involved in the pitch, his first since joining last July. WPP still retains a huge portion of the global business, worth $4bn in total. But losing this massive chunk will be a sore blow. One media exec said it will dent wider client confidence in a model that they were still trying to fully understand. Read Jen Faull’s analysis here: https://lnkd.in/eAQdJKQq

We’re hiring! 🥁🎉 Do you want to be part of creating some of the most exciting marketing events? We’re hiring an Event Producer. Apply now! #LondonJobs #MarketingJobs #EventJobs

In this week’s newsletter 👇 🥤 Publicis snatches Coca-Cola’s $700m US media account from WPP – Jen Faull looks at the pressure piling up on the UK holding company. 📈 Unilever is going all in on influencers – As its new CEO boosts social spend to 50%, Sam Anderson questions where the money will be going. 🎬 Ads of the Week: Lewis Hamilton wins not one but two Ads of the Day, with one being a Ferris Bueller remake for Ferrari. 🐔 Can horror sell chicken? John McCarthy thinks Mother and KFC prove yes. 🏆 Tom Banks, creative editor: Inside the World Creative Rankings 2025 latest. 🔥takes: W+K reveals Capri revival strategy and Dana Hanna thinks you can appeal to Gen Z using boomers. #Newsletter #Marketing #Advertising #Brand

CONFIRMED: Publicis Media has won Coca-Cola’s $700m account from WPP 😳‼️ WPP’s media model has been put to the test as it failed to fend off Publicis Groupe to retain the brief as the pitch comes to a conclusion. Read more on The Drum: https://lnkd.in/eAQdJKQq 🥁

A BOLD move from Marks and Spencer 😳 The brand has unveiled new cereal packaging that boldly states its ingredients. At a time when concerns about ultra-processed foods are incredibly high and food brands are being criticised for using hidden and harmful additives, this claim of transparency is massive. #MarksandSpencer #Packaging #FMCG

🥁 Advertising: Who Cares? - The Drum’s new podcast is now live 🥁 Media legends Brian Jacobs & Nick Manning are on a mission to fix the ad biz 💪 Tune in to our new podcast series Advertising: Who Cares? every Tuesday 🎧 On all platforms. Listen here: https://lnkd.in/e8WBQzCJ #Podcast #Advertising

How do you market an electric vehicle to an audience bored of the category? 🤔 Wieden + Kennedy found the answer in Ford's own history - reviving the Capri's rebellious spirit for the EV era. Michael Hines shares how nostalgia can be a powerful tool for innovation. Read on: https://lnkd.in/enjA4Sr 2025/03/12/we-revived-the-ford-capri-here-s-how-channel-nostalgia-ads 4 🥁 #EV #Marketing #Strategy #Brand #Opinion

Meet our AMER jury 🥁👏 The extended deadline for The Drum Awards for Marketing is Thursday, 20th March! 🥁 Want your work judged by some of the industry’s best? Get started today: https://lnkd.in/gGm4UfE Meet some of our incredible AMER jury: Prateek Sood, VP of Global Marketing & Commercial Partnerships Mastercard (President) Victoria B. Lozano, CMO of Crayola (Vice President) Tara McRae - PUMA Group Islam ElDessouky - The Coca-Cola Company Ashleigh “Gibson” Edmonds - Kraft Heinz Daniel Mohnshine - The Hershey Company Becky Verhey - Tripadvisor Iris Meijer - Verizon Deena Bahri - Chegg Inc. Katie Welch - Rare Beauty sherri weiss - The Wall Street Journal Georgie Jeffreys - Uber Taylor Erin - Instacart Shirley Yuan - SHEIN Vanessa Mbonu, M.S. - NAACP and many more! #TheDrumAwardsForMarketing #MarketingAwards

Ferrari and Birra Peroni two iconic Italian brands, unite in a new dolce vita-inspired ad starring Lewis Hamilton 🥂 Marking the launch of Birra Peroni year-long campaign, ‘The Italian Way’, Nastro Azzurro 0.0% celebrates the passion, style, and culture of Italy. https://lnkd.in/eze8hASE 🥁 #Ferrari #LewisHamiliton

Calling everyone working in advertising and marketing in the UK 🫵 🎉The All In Census 2025 is now open🎉 Please spend 15 minutes filling out the confidential survey, run by the Advertising Association, the IPA (Institute of Practitioners in Advertising), ISBA and Kantar. Taking part ensures your voice is heard in the industry’s drive to help recruit and retain the best talent. 🙌 Have your say here: https://lnkd.in/ej_buBP5