The Drum

The difference between advertisers who win and those who don’t? It all comes down to measurement 📊 Experts from Google & Merkle share why analytics will be a top priority for marketers in 2025 - plus the AI-powered tools and strategies shaping the future. 📖 Read the full article now: https://lnkd.in/ej6JNDWu

2025 is the year of Agentic AI, and it's about to shake up the ad industry in a big way 🤯 From strategy to creative execution, AI is transforming four key adland roles. Want to know which ones — and how they’ll evolve? 👀 Read more: https://lnkd.in/gBhVuv66

This review was the biggest test yet for WPP’s GroupM-led model. Sources told The Drum that the media agency's CEO was heavily involved in the pitch, his first since joining last July. WPP still retains a huge portion of the global business, worth $4bn in total. But losing this massive chunk will be a sore blow. One media exec said it will dent wider client confidence in a model that they were still trying to fully understand. Read Jen Faull’s analysis here: https://lnkd.in/eAQdJKQq

We’re hiring! 🥁🎉 Do you want to be part of creating some of the most exciting marketing events? We’re hiring an Event Producer. Apply now! #LondonJobs #MarketingJobs #EventJobs

In this week’s newsletter 👇 🥤 Publicis snatches Coca-Cola’s $700m US media account from WPP – Jen Faull looks at the pressure piling up on the UK holding company. 📈 Unilever is going all in on influencers – As its new CEO boosts social spend to 50%, Sam Anderson questions where the money will be going. 🎬 Ads of the Week: Lewis Hamilton wins not one but two Ads of the Day, with one being a Ferris Bueller remake for Ferrari. 🐔 Can horror sell chicken? John McCarthy thinks Mother and KFC prove yes. 🏆 Tom Banks, creative editor: Inside the World Creative Rankings 2025 latest. 🔥takes: W+K reveals Capri revival strategy and Dana Hanna thinks you can appeal to Gen Z using boomers. #Newsletter #Marketing #Advertising #Brand

CONFIRMED: Publicis Media has won Coca-Cola’s $700m account from WPP 😳‼️ WPP’s media model has been put to the test as it failed to fend off Publicis Groupe to retain the brief as the pitch comes to a conclusion. Read more on The Drum: https://lnkd.in/eAQdJKQq 🥁

A BOLD move from Marks and Spencer 😳 The brand has unveiled new cereal packaging that boldly states its ingredients. At a time when concerns about ultra-processed foods are incredibly high and food brands are being criticised for using hidden and harmful additives, this claim of transparency is massive. #MarksandSpencer #Packaging #FMCG

🥁 Advertising: Who Cares? - The Drum’s new podcast is now live 🥁 Media legends Brian Jacobs & Nick Manning are on a mission to fix the ad biz 💪 Tune in to our new podcast series Advertising: Who Cares? every Tuesday 🎧 On all platforms. Listen here: https://lnkd.in/e8WBQzCJ #Podcast #Advertising

How do you market an electric vehicle to an audience bored of the category? 🤔 Wieden + Kennedy found the answer in Ford's own history - reviving the Capri's rebellious spirit for the EV era. Michael Hines shares how nostalgia can be a powerful tool for innovation. Read on: https://lnkd.in/enjA4Sr 2025/03/12/we-revived-the-ford-capri-here-s-how-channel-nostalgia-ads 4 🥁 #EV #Marketing #Strategy #Brand #Opinion

Meet our AMER jury 🥁👏 The extended deadline for The Drum Awards for Marketing is Thursday, 20th March! 🥁 Want your work judged by some of the industry’s best? Get started today: https://lnkd.in/gGm4UfE Meet some of our incredible AMER jury: Prateek Sood, VP of Global Marketing & Commercial Partnerships Mastercard (President) Victoria B. Lozano, CMO of Crayola (Vice President) Tara McRae - PUMA Group Islam ElDessouky - The Coca-Cola Company Ashleigh “Gibson” Edmonds - Kraft Heinz Daniel Mohnshine - The Hershey Company Becky Verhey - Tripadvisor Iris Meijer - Verizon Deena Bahri - Chegg Inc. Katie Welch - Rare Beauty sherri weiss - The Wall Street Journal Georgie Jeffreys - Uber Taylor Erin - Instacart Shirley Yuan - SHEIN Vanessa Mbonu, M.S. - NAACP and many more! #TheDrumAwardsForMarketing #MarketingAwards