This review was the biggest test yet for WPP’s GroupM-led model. Sources told The Drum that the media agency's CEO was heavily involved in the pitch, his first since joining last July. WPP still retains a huge portion of the global business, worth $4bn in total. But losing this massive chunk will be a sore blow. One media exec said it will dent wider client confidence in a model that they were still trying to fully understand. Read Jen Faull’s analysis here: https://lnkd.in/eAQdJKQq
CONFIRMED: Publicis Media has won Coca-Cola’s $700m account from WPP 😳‼️ WPP’s media model has been put to the test as it failed to fend off Publicis Groupe to retain the brief as the pitch comes to a conclusion. Read more on The Drum: https://lnkd.in/eAQdJKQq 🥁