Accedo.tv

📈 📺 Is ad-supported streaming the future of OTT growth? Netflix just hit 70 million monthly active users on its ad-supported plan, while Amazon is shutting down #Freevee and rolling everything under #Prime Video’s ad-supported umbrella. Two major updates that make one thing clear ❗✅ AVOD is here to stay and is fast solidifying its position in the streaming world. ❇️ Since launching its ad tier two years ago, Netflix has made it a huge success—this tier now accounts for more than 50% of all new sign-ups in key markets. With live sports, custom ad tech, and a library that keeps users coming back, they’ve built an option that doesn’t just offer value to viewers but is proving to be a real revenue driver. ❇️ Amazon, meanwhile, is phasing out Freevee, aiming to simplify the viewing experience for its users. With ads now part of Prime Video, the distinction between Freevee and Prime has blurred, so Amazon is consolidating its ad-supported content under the Prime Video umbrella to appeal to both Prime members and those who want free content. 🤔 From our perspective, it seems that Amazon likely used Freevee to size the market opportunity in its biggest regions and now feels confident transitioning to a more unified ad-supported tier within Prime Video. Although these big players took different roads, they’re now converging on a common model: Hybrid monetization on OTT. For any OTT provider aiming to reach a broader, more cost-sensitive audience, launching an ad-supported tier could be the key to growth in today’s competitive landscape. 💡 If you’re a streaming service provider exploring this strategy, here are some rules of thumb: 👉 Size the opportunity by market and segment to ensure your ad-supported tier aligns with regional preferences, platform availability and market’s differentiation strategy for other ad-funded services. 👉 Prioritize a smooth and unobtrusive ad experience to keep viewers engaged. 👉 Leverage data to personalize ads effectively, improving relevance and viewer satisfaction. 👉 Explore partnerships that expand your ad reach and boost revenue potential. An example of this is Netflix partnering with Carrefour to include its ad-supported tier in Carrefour’s loyalty program, offering subscribers additional value and reaching new audiences. A thoughtful approach to ads can truly enhance—not disrupt—the viewer experience. Accedo can support you in building a strong business case, benchmarking your service, and advising on the right investments for realistic returns. Reach out to learn more about how we can help drive your AVOD strategy forward.

↘ How to reduce streaming’s carbon footprint? 🌿 It’s a big question that starts with accurately estimating the carbon emissions of each actor across the entire supply chain. But this task by itself poses many challenges. The conversation between Will Pickett, Associate Director at SLR Consulting/DIMPACT and François Polarczyk, Sustainability Director at Accedo.tv explores the complexities of emissions reporting, the DIMPACT initiative aimed at reducing emissions in digital media, and the ECOFLOW project focusing on energy consumption in the streaming supply chain. Listen in on their chat on your favorite platforms: https://lnkd.in/gPG5kVK5 #AccedoPlayback #AccedoPodcast

Today, Accedo.tv rolls out 'Quality as a Managed Service' to help video service providers deliver high-quality streaming experiences, cost-efficiently. The new offering provides an all-encompassing solution to monitor, assess, and optimize streaming quality, so our customers can focus on creating amazing content for end-users. Martin Sebelius, CEO of Accedo Video Solutions, explains, “With the Quality as a Managed Service offering, we are giving video service providers access to Accedo’s expert team of QA engineers, who can provide end-to-end support for QA testing and certification.” Learn how the offering can redefine your viewers' experience here: https://bit.ly/3URHpsf

We are proud to announce that two talented members of the Accedo.tv team have been nominated for the 2024 Rise Awards! 🌟 Paloma Santucci Regional Director in LatAm for the Sales Award - acknowledges excellent woman in a sales role in the broadcast industry. 🌟 Lucy Trang Nguyen, Business Development Director, Emerging Technologies for the Influencer Award - recognizes an individual that creates influence, communities and brings people together. Join us in cheering them on at the Rise Awards ceremony on November 19th in London. We wish Paloma and Lucy the best of luck! #RiseAwards2024 #WomenInTech

How to identify issues and make enhancements to your OTT platform? The Crawl, Walk, Run series guides you through every stage of your OTT business growth, and today's blog on the Walk phase is all about leveraging data insights to optimize performance, engage viewers, and increase revenue. We provide detailed instructions and a list of recommended actions to help you easily calculate and tackle your next developments. 👉 Check it out: https://bit.ly/3VbrkOr 👉 See the previous blog on the Crawl phase here: https://bit.ly/4hYhA3R #crawlwalkrun #accedoblogseries #OTTstrategy

AI can help tremendously in optimizing operational efficiency, improving customer journeys, and enhancing knowledge sharing. However, video businesses that want to leverage AI must also find a way to do it ethically and show transparency, especially when it involves delivering the service to the end-users. Watch the video below to learn more from our VP Strategy & Business Development Bleuenn Le Goffic.

How can XR and 5G elevate sports experiences ? At the India Mobile Congress, we showcased how we are enabling exemplary experiences for consumers by combining the power of XR with 5G. Catch a glimpse in into the future of sports experiences as Jose Somolinos from Accedo.tv gives you a quick tour. Watch to know more! #IndiaMobileCongress #IMC24 #EricssonatIMC #TeamEricsson #XR #VR #5G

🎬 In the conversation with Edward Skolarus, Sr. Director of Product Strategy at IMAX Streaming and Consumer Technology, we got to learn more about IMAX’s approach to sustainability and how they're integrating it into their business practices. Their commitment underscores the vital role that major players have in shaping the industry, aligning with Accedo.tv’s goals and initiatives to raise awareness and drive collective action toward a greener media landscape. Check out the video!

Discover Crawl, Walk, Run - a success-proven method to build an OTT business. 🎯 Crawl, Walk, Run is a three-phase approach designed to guide you through the complexities of launching and growing a successful OTT video service by providing insights and considerations for each stage of the whole business’s life cycle. In part 1 of this blog series, we start by diving deep into the Crawl phase. The post covers everything from preparing for an MVP release to setting a realistic launch strategy that grows with your business. Have a read and also keep an eye out for our next blogs: https://bit.ly/4fB1Gdv #crawlwalkrun #accedoblogseries

🌟 Introducing Streaming Ladies – a LinkedIn community empowering women in Latin America’s streaming and OTT industry! Led by Paloma Santucci, Accedo.tv’s Latin America Regional Director, and supported by ABOTTS - Associação Brasileira de OTTs e Streamings (OTT and Streaming Brazilian Association), the group is designed to foster a strong network that empowers women to grow, lead, and make an impact in the streaming space. Are you a woman working in OTT or streaming in Latin America? Don’t hesitate to join us! 👉 Join Streaming Ladies here: https://lnkd.in/dJGDx6gh