Conversionista!

Experimentation, networking & after-work. 💥 Join us together with Optimizely for an inspiring after-work event where we dive into how to accelerate your experimentation journey. Learn how If Insurance, Nordnet Bank AB, Storytel and Haypp Group have tackled the challenges of CRO and A/B testing. Get hands-on insights, connect with like-minded professionals, and bring fresh ideas back to your organization.   📍 Location: Eidra's Office at Grev Turegatan 1, Stockholm 🗓️ Date: 8th of April, 16.00-17.00 Seats are limited – apply for yours today! 👇 https://lnkd.in/d8w4WZ9S

🔔 Internship alert! Are you passionate about marketing and excited to create engaging content while driving organic growth? We’re looking for an Inbound Marketing Intern to join our dynamic team! This is a hands-on opportunity to turn your knowledge into real-world experience and gain valuable industry insights. 📍 Placed in Stockholm, Gothenburg, or Malmö 📌 Learn more and apply here: https://lnkd.in/dRpxdKCv

🔔 Internship alert! Are you passionate about marketing and excited to create engaging content while driving organic growth? We’re looking for an Inbound Marketing Intern to join our dynamic team! This is a hands-on opportunity to turn your knowledge into real-world experience and gain valuable industry insights. 📍 Placed in Stockholm, Gothenburg, or Malmö 📌 Learn more and apply here: https://lnkd.in/dRpxdKCv

🔈 Presenting Episode 6 of "It Depends, But...". Principal Designer and Senior Design Manager Erin Weigel shares insights on maximizing the impact of your design work. Tune in here!

Are you in the market for a new A/B testing tool? We've got you covered! 🤝 Our fresh guide on the best A/B testing tools for 2025 cuts through the noise and shows you how to pick the tool that matches your needs and budget. Link to the blog post: https://lnkd.in/ggCvgrbz

💫 Accelerating growth with rapid A/B Testing: A case with Haypp Group We've had the privilege of partnering with Haypp Group to maximize their growth potential through strategic experimentation. We quickly built an A/B testing program, implementing the right tools and establishing a solid process. Through research and prioritization of valuable hypotheses, we designed experiments and developed a test plan aligned with Haypp’s growth objectives. 🧑🏽💻 Read more about the case here: https://lnkd.in/dsJRWTzz

Presenting Episode 5 of "It Depends, But...". 🎥 A super fresh and actionable take on sustainability for e-commerce! Look here for Theo van der Zee's insights! 🌱

Office Tour - Stockholm 🎥 We're settling into our new Eidra office and wanted to share a quick tour with you. The space is thoughtfully designed with practical meeting rooms and cozy lounges to support team collaboration. Some office highlights: ☕️ The espresso bar where our barista, Maya, serves great coffee 👩🍳 The restaurant on the ground floor (where the cinnamon buns are fan-ta-stic)  🪴 The Greenhouse on the 7th floor, a space filled with green plants and fresh air 🎮 The game room, perfect for unwinding and taking breaks Wishing you a great weekend from all of us here!

We were proud to sponsor and take part in MeasureCamp Malmö last weekend! 💫 Nearly 200 analytics enthusiasts spent their Saturday with like-minded folks - hosting sessions, networking, eating, drinking, and supposedly indulging in endless ice cream... 🍦 Popular topics of the day included AI and machine learning, data engineering and infrastructure, and data quality. Our own Milo Bengtsson joined Jomar Reyes, Astrid Illum, and Juliana J. in discussing the struggles of tool implementations. Big thanks to the MeasureCamp Malmö organizers and volunteers. We can't wait for next year!

We're excited to share Episode 4 of "It Depends, But..." 🎙️ Join Steffi K., Digital Accessibility Consultant, as she dives into the all-important topic of accessibility. 🧠❓ Where should you start if you’re interested in exploring digital accessibility? 🎬