Mynewsdesk

🚀 At the Berghs School of Communication AI Unconference 2024, our Product Innovation Manager Keke Fredrik Rahnasto shared some key insights into how we at Mynewsdesk build AI solutions with both ethics and customer trust at the forefront. In our efforts to automate processes, we didn’t want to replace the communicator – rather, we aimed to provide them with effective and smart support. By developing AI specialized in PR that streamlines their work, while maintaining transparency and integrity, we’ve created a solution that users can feel confident with (at least that's what we've been told) 💪 Here are three tips from Keke for anyone looking to implement AI ethically: ✅ Involve customers early: Understand their needs to create AI solutions that truly add value. ✅ Focus on transparency: Be clear about how AI works and how decisions are made. ✅ Follow ethical guidelines: Ensure that AI development protects users' data and privacy. What do you think is most important when it comes to ethical AI? Feel free to share your thoughts in the comments! 👇 #AI #EthicalAI #Innovation #Mynewsdesk #BerghsUnconference

Tricks and Treats: Welcoming the Next Gen of PR Pros 🚀 ⭐ The future of PR and communications in Sweden is very bright... and they happened to visited our office to inspire us last night! As part of our ongoing partnership with Berghs School of Communication, we got to spend two hours with students from their PR program, sharing what it’s really like to work as a Head of PR and Head of Communications in the industry. We covered questions like: 🔸 How does PR fit into a broader communication strategy? 🔸 Who does what in a communications team? 🔸 How AI can help a great writer be brilliant? (not a poor one become great). 🔸 And why eating chips from individual bags is more fun than from a bowl 🤣 (but not so great for the environment) Thanks for sharing your clever thoughts and ideas with us—we’re already discussing how to implement some of them. Thanks for your support Axel Barvaeus, definitely looking forward to our next session! And thank you to the MND team for representing 💪 Sofia Thorngren Adam K. Louise Barnekow Rebecka Frank

💡 Brand Performance: How to Measure What Matters 💡 Brands have been around for for centuries, but measuring the true value of brand reputation and earned impressions has always been tricky! 📊 What’s the ROI of trust? How do you measure the impact of word-of-mouth? 🤔 With today’s tools, you can now track and measure key metrics like: 🌟 Brand Awareness 🌟 Brand Reputation 🌟 Share of Voice These data-based reports speak the same ROI language as your management—and make it clear how communication drives long-term value. If you’re ready to showcase your brand’s impact, here's how to measure your brand’s performance (because when you talk numbers, people listen—at least your management should!) 👉Link to blog post: https://lnkd.in/dDsjN57q #PR #Branding #Marketing #BrandPerformance #AI

Free Webinar: Thriving on a Tighter Communications Budget (link in the comments) Are you facing a tighter marketing and communications budget—while still being expected to deliver the same results? You’re not alone. And we’re here to help! 🤗 Join us for a 30-minute webinar where Digital Marketing Manager Alex Arquati and Senior Content Manager Anna Celander will share practical tips for prioritizing high-impact activities. What You’ll Learn: ✔️Identifying which activities have the greatest impact and should be scaled. ✔️How to rank and prioritize your communication activities effectively. ✔️Smart and simple wins to maximize the value of your existing assets. 📆November 6th, 9:30 - 10:00 AM (CET) 📍Online Don’t miss this opportunity to pick up useful strategies for how to achieve more with less! 🎉 #Webinar #Marketing #Communications #PR #Mynewsdesk

Is your #Halloween campaign ready? 🎃 Seasonal-themed campaigns are a proven #PR tactic. When done right, they engage your audience and leave a lasting impression, keeping the conversation going for years. 📣 Take inspiration from these five standout Halloween campaigns by Netflix, Kraft Heinz, Airbnb, Chipotle Mexican Grill, and Burger King—each finding creative ways to connect with their audiences and tell memorable stories. 👻 #Marketing #Campaigns #Netflixandchills #Scaryclownnight #Boorito

Last week, our CEO Louise attended the ARRtist #SaaS event in Berlin, where she led a masterclass on how to use #PR to scale your business sustainably. 🌿 So, what's on the horizon for #B2B software, #AI, and #marketing? 💡 Here are Louise’s top takeaways from ARRtist: "➡️ The future of B2B software goes beyond code! Proprietary data, automation, domain expertise, network effects, and interacting with the physical world are the key drivers for tomorrow’s solutions. ➡️ A fascinating report by PSG showed that buyers expect AI integration from their current vendors rather than switching to an AI-first solution. The message is clear: AI needs to be part of the journey forward, but trust in existing relationships is strong. ➡️ Expanding into new markets? Antony Edwards emphasized the importance of adapting your go-to-market messaging to each unique culture. AI might be disrupting industries, but relationships with customers remain as critical as ever – keep the human in the loop! ➡️ There’s more to your ICP than just industry and size. Ingrid Bonde Akerlind’s talk was a standout, focusing on how refining and clarifying your Ideal Customer Profile is key to driving profitable growth. 🙏 Huge shoutout to Julius Göllner, Jannis Bandorski, and Matthias Ernst for orchestrating such an incredible event! And thanks for the trust in allowing Mynewsdesk to host a Masterclass on scaling your business with PR. 🌟 Special mention to the amazing Julia Goelles for organizing a fantastic evening for Women in SaaS!" #ARRtistBerlin #Mynewsdesk #WomenInSaaS

10 AI tools every communication professional needs ✍ ✨ As a #PR, #marketing, or #communications professional, #AI can support many of your daily tasks. First, which area do you think AI would help you with the most? 📊 Data Collection and Analysis Organize and analyze large datasets to better understand your audience, identify trends, and create more targeted campaigns. ✉️ Personalized Communication Tailor your content for specific audience segments. Learn which messages perform best and the ideal times to publish for maximum engagement. 💬 Social Media and Web Analytics Monitor brand sentiment and feedback across channels so you can respond thoughtfully and stay ahead of potential PR challenges. ⚙️ Automation of Routine Tasks Automatically distribute press releases at the right time to selected journalists who cover your industry and topic, manage social media updates, etc. 💡 Improved Customer Service Use AI-powered tools like chatbots for fast, consistent responses to customer inquiries. ✨ ...Or something else? At Mynewsdesk, we often receive questions about AI, so we’ve created a free PDF titled "10 AI Tools Every Communicator Needs." 🤗 It lists AI tools that can assist in each of these areas. And it’s free to download! 🎁 Link in the comments below 👇

Does your work result in your brand gaining more visibility across media channels? Rikke Iben Neess, Campaign Manager at the Danish Whole Grain Partnership (Fuldkornspartnerskabet) 🌾, monitors her press efforts to ensure the brand stays top of mind. #PR #MediaMonitoring #Communications #Mynewsdesk #Fuldkornspartnerskabet

🎉 Our CEO, Louise Barnekow, has been named a finalist for SaaS Leader of the Year at Breakit's SaaS Summit 2024! 🎉 We couldn't be prouder. 👏 Louise is a driving force in ethical AI, advocating for how AI can revolutionize effective communication for organizations while always emphasizing a “human in the loop” perspective. ❤️ She represents not only Mynewsdesk but also our entire industry in high-level national and international discussions on ethical AI development, often as the sole industry representative in the room. 🙋♀️ Her compassionate leadership and tireless commitment set her apart as an inspiring role model for SaaS leaders everywhere. We're happy to see her recognized among the finalists. 🏆 The winners will be announced at the Saas Summit 2024 event in Sweden, organized by Breakit on October 24th. Read more below – link in the comments👇 #SaaSSummit #SaaS #Mynewsdesk #Breakit #AI

How do leading brands work with PR? Anders Thorén, Head of Corporate Communications at coffee brand Löfbergs ☕ (and a Mynewsdesk user), shares that he uses digital PR software not only to distribute press releases but also to benchmark performance against competitors. #PR #Analytics #AI #Communications #Löfbergs #Mynewsdesk