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Streaming Wars Intensify: Netflix Still on Top, But Challengers Close In The streaming battlefield has been anything but quiet these past few years. New data from global Google searches on cost, price, and subscription highlights a high level of purchase intent, and some surprising shifts in the landscape: Netflix: Holds its lead, but growth is slowing, suggesting market saturation. Amazon Prime Video: Explosive growth makes it a formidable contender. Its vast content library and Prime membership perks are a powerful combination. YouTube Premium: Gains traction, attracting users who want an ad-free, enhanced YouTube experience. HBO Max: Experiences a decline, potentially due to content changes and competition. Across all platforms, a consistent theme emerges: high interest in subscription costs and plans. Pricing and value are key for consumers. Market Analysis: The streaming market is more dynamic than ever. While Netflix remains the king, its competitors are gaining ground. Amazon Prime Video's rapid growth is particularly noteworthy, and YouTube Premium is carving out its own niche. HBO Max's decline serves as a reminder that even established players need to innovate constantly to stay relevant. The overall market is still expanding, with viewers demanding diverse and accessible content. But with more choices than ever, streaming services must offer compelling value to attract and retain subscribers. The Bottom Line The streaming wars are far from over. Expect new players to enter the fray and existing ones to fight fiercely to keep their viewers engaged. The winners will be those who offer the best content at the right price, with a keen understanding of what viewers truly want. Deep dive into our Market Brief in comments. #streaming #streamingwars #netflix #amazonprimevideo #youtubepremium #hbomax #content #marketing #digital

MyTelescope: Anil Ramjiani, Nike EMEA Partnerships Director In this episode, we're thrilled to have Anil Ramjiani, the EMEA Athlete Partnerships Business Director at Nike Global Football, join us. Anil has worked with some of the biggest names in sports, representing the world’s most iconic brand. We’ll dive deep into what led him to this incredible field, the unique challenges he faces, and the successes that have defined his career. He’ll also share candid insights into the lessons learned from failures and how he leverages data to make game-changing decisions. This is an unmissable conversation for anyone passionate about sports, business, and innovation!

It’s budget season what metric are you using together a With your CFO to attribute the investments in going to market?

🚀 Unlock the Power of Search Data with MyTelescope🚀 As a business professional, you know that staying ahead of market trends is crucial. But how do you turn data into meaningful insights that can actually drive revenue? That’s where MyTelescopecomes in. We’ve built the MyTelescope Brand Performance Framework to give you quick access to the search data that matters most—so you can make smarter, data-driven decisions that impact your bottom line. Here’s how it works: ✅ Start by tracking your key products in the markets that matter most to your business. ✅ Analyze product trend movements to predict sales performance 2-3 months in advance. ✅ Understand shifting consumer preferences to know where to focus your marketing efforts. Imagine being able to see how search trends for Colgate’s products—like Total, Optic White, or Kids Toothpaste—are shifting in markets like India. With MyTelescope, you can spot these trends early and make the right business decisions, long before your competitors catch up. 🔍 Ready to take your product tracking to the next level? Let’s talk about how MyTelescope can give you a clearer view of your business and help you stay one step ahead of the competition. Reach out for a validation study and see how search trends align with your sales performance. https://lnkd.in/dTTwtzZX #Marketing #DataDriven #SearchData #BrandPerformance #BusinessGrowth #MyTelescope #ConsumerTrends #CPG #FMCG #GrowthMarketing #BusinessInsights

Great article by Erick Larsson

Nordic Capitals on the Rise! Global Interest Surges 📈 Recent search trends reveal a remarkable surge in global interest for Nordic capitals between June 2022 and July 2024. Copenhagen leads the charge with a 107% increase in MyTelescope Nordic Capital Index, while Stockholm and Helsinki also experience significant upward trends. Key Highlights: Copenhagen: A 107% MyTelescope Index boost showcases its growing appeal as a top travel destination, fueled by cultural events, weather queries, and diverse attractions. Stockholm: Maintains the highest search volume with over 29 million searches, signifying sustained global interest. Its robust hospitality and cultural scene contribute to this popularity. Oslo & Helsinki: Exhibit steady growth with 45% and 43% increases respectively, indicating ongoing interest. Helsinki's search interest was notably amplified by events like the Coldplay concert. Common Trend: Search term "weather" emerges as a frequent high-volume query across all capitals, reflecting a strong focus on travel planning. Event-Driven Tourism: Specific events, like "Coldplay Helsinki" and "Stockholm Marathon 2024," drove significant spikes in search interest, highlighting the impact of major events on tourism. Market Outlook: The MyTelescope Nordic Capital Index reveals that while all Nordic capitals are gaining global recognition, Copenhagen's growth is particularly outstanding. The increasing interest in these cities, fueled by cultural events, weather considerations, and unique attractions, paints a promising picture for tourism and related sectors. Nordic destinations are poised to leverage this rising global interest by offering diverse and enriching experiences to travelers. Exciting times lie ahead! #NordicCapitals #TravelTrends #Tourism #GlobalInterest #MarketInsights #Copenhagen #Stockholm #Oslo #Helsinki Any thoughts, Copenhagen Airports A/S, Stockholms Handelskammare, Helsinki Partners, VisitOSLO? *Data from global searches made in all major languages in the world, link in comments.

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