Scandinavian Outdoor Group (SOG)

If you haven't dealt with PFAS yet, now is the time to act! #pfas #outdoorindustry

Thank you to everyone for an inspiring few days in Copenhagen! Connecting with peers in the outdoor industry and fostering strong relationships for the future was truly rewarding. As we wrap up this Networking Day, we leave a little wiser, more inspired, and with new friendships. 1+1=3 #outdoorindustry #scandinavianoutdoors #scandinavianoutdoorgroup

Sign up for a full day event to explore how outdoor and fashion brands can collaborate! 20% for all SOG members. Contact us at info@scandinavianoutdoorgroup.com for your discount code. The event will take place in Stockholm 24 October.

SOG Members, register now! Only two weeks until we meet in Copenhagen. SOG FALL NETWORKING DAYS 2024, COPENHAGEN Malva Carlsson is leading regeneration work at Houdini Sportswear, a progressive and rapidly growing outdoor brand and a trailblazer in corporate responsibility. Malva is working with the Houdini ecosystem on a journey towards circular and regenerative practices. Houdini’s purpose and vision aim to inspire and enable mankind to reconnect with nature, leading to a healthier, happier lifestyle in partnership with nature. Read more & register: https://lnkd.in/djMDankm #scandinavianoutdoorgroup #outdoorindustry #collaboration #regeneration #outdoor

SOG FALL NETWORKING DAYS 2024, COPENHAGEN - an opportunity for all SOG Members & Partners The future of retail is constantly evolving. After 30 years of growth, recent challenges like the pandemic, stagflation, and political turmoil have reshaped the market. Retail strategist Magnus Ohlsson, Retailomania shares his perspective on the future of retail and an economic outlook up until 2030. Discover the key strategies that separate winners from losers in both thriving and challenging markets! Read more & register: https://lnkd.in/djMDankm

For the third consecutive year, SOG is organizing two events in Jämtland for retailers from across Europe as part of the Outdoor Academy of Scandinavia. We invited customers to two events in September, and the first one has just been successfully completed. The participating brands included Lundhags - Mad about Nature since 1932, Primus-Silva , Nordisk Company, and Woolpower AB, with some help from Drytech AS and Hilleberg The Tentmaker AB. Together, we rigorously tested products (well, it was a bit too sunny for perfect test conditions…), hiked through various types of mountain terrain, held clinics, practiced nighttime navigation, cooked meals on Primus stoves, waded through flowing rivers, and had an absolutely amazing time. Retailers from Bever, Naturkompaniet, Tiso Group, Friluftsland and Spejder Sport A/S participated. #scandinavianoutooorgroup #outdooracademy #oas #producttest #scandinavianoutdoors

SOG FALL NETWORKING DAYS 2024, COPENHAGEN - an opportunity for all SOG Members & Partners Are you ready to take your risk awareness to the next level? Learn from experts, share experiences to better understand the risk and opportunity landscape that your business operate in. In a complex and changing business climate, a company’s ability to handle unwanted situations is crucial for survival and long-term success. You will be guided through a range of different unwanted business situations. During this session you will gain insights and strategies how to proactively handle scenarios with the aim to sustained operational efficiency. Read more & register: https://lnkd.in/djMDankm #scandinavianoutdoorgroup #outdoorindustry #collaboration

SOG FALL NETWORKING DAYS 2024, COPENHAGEN - an opportunity for all SOG Members & Partners Elma Delic - Delic Consulting Why make mistakes yourself when you can learn from others? In this session we explore the question of why many Scandinavian brands struggle to maximize their potential in the American market. Drawing on ten critical lessons learned from brands that haven’t succeeded, this session aims to uncover the unique challenges and strategic missteps that hinder Scandinavian companies’ success across the Atlantic. Read more here: https://lnkd.in/djMDankm #scandinavianoutdoorgroup #outdoorindustry #collaboration

Will we see each other at the European Outdoor Summit (EOS) this year? Only two weeks to go! The European Outdoor Summit (EOS) is a must-attend event for industry leaders aiming to stay ahead in the ever-evolving outdoor market. Gathering in Cambridge this September, the summit will delve into the latest trends, challenges, and opportunities in the sector, offering a unique platform for networking and collaboration. Don’t miss this chance to connect with industry peers and help shape the future of the outdoor industry. #outdoors #outdoorindustry #collaboration #EOS2024

Last Chance for Early Bird Registration – SOG Fall Networking Days! Don’t miss out on this unique opportunity to connect with industry peers at the SOG Fall Networking Days in Copenhagen. 31 August is the final day to secure your spot at the early bird rate! Join us to hear from dynamic speakers like Magnus Ohlsson, Elma Delic, Eric Celay, and Malva Carlsson. This event is an excellent chance to gain valuable insights and network with colleagues across different SOG brands. Representatives from ISPO and IWA OutdoorClassics will be in attendance, take advantage of this opportunity to ask your questions and learn about future trade show trends. Please note: This event is exclusive to staff at SOG member brands and partners.