Stendahls

Progress isn’t always linear – but that doesn’t mean we should stop moving. Last week, we attended Women in Tech Gothenburg and left with plenty to think about. Conversations about inclusion, AI bias, and workplace equality aren’t just about fairness —they’re about business success and innovation. We were also proud to see Vera R from our team share her insights during the fireside chat, adding to the discussion on how companies can move from policy to real action. Here are our three biggest takeaways from the event.

A warm welcome to our new agency directors: Kaj and Karin! Our CEO Henrik Segergren is stepping into a new role as Nordic Head for iO, strengthening collaboration across the Nordics. This shift means that two familiar faces are placed in the spotlight: Kaj Leissner and Karin Rödlix. Having previously led Design & Technology and Branding & Communication, they are now taking on the leadership of our agency together. "iO is growing fast, and the Nordic collaboration is more important than ever. This leadership change has been in the works for a while, and we’re already seeing great results," says Henrik Segergren. Karin Rödlix adds, "It’s full speed ahead, and the energy is incredible. This duo setup means greater accessibility, faster decisions, and a strong mix of brand and tech perspectives." Kaj Leissner continues, "Working together with Karin is an honor. Stendahls has been on the right track for over 70 years, and this is a smart step forward." We’re excited for what’s ahead—together with you. 🔗 Link to the press release in the first comment 👇

How do you keep customers engaged with your brand? 🤔 Sophia Emms, Senior Planner, and Martin Pettersson, Project Manager, visited D-Congress last week, where this was a hot topic. The key takeaway? Brands that create engaging content win. Time spent with brand was a major focus. We learned how companies use retail media, immersive marketing, and a consistent brand experience to keep customers engaged at every stage. Instead of just pushing discounts, they prioritize high-quality content that builds trust, strengthens relationships, and turns one-time shoppers into loyal customers. The brands that stood out most? Zalando, Viskan, and Lindex. But keeping customers engaged isn’t just about content—it’s also about policing your online presence. With brands appearing across multiple platforms, staying consistent in tone, visuals, and messaging is harder than ever. Without a clear strategy, your brand can quickly become fragmented, weakening trust and recognition. So, what’s the next step? Extra content isn’t just about filling a feed—it’s about creating a brand people want to spend time with. Looking to strengthen your brand presence? Let’s talk.

Proud to be part of IWD 2025: Empowering Careers and Fostering Inclusion in Tech today! We’ll be at Clarion Hotel® The Pier from 14:00 — ready to talk DEI, career growth, and how we can all help build a more inclusive tech industry. See you there!

Brands spent over $750 billion on advertising in 2023. Yet, only 6% of that was estimated to be effective. So, how do you cut through the noise and create communication that actually works? Join Karin Rödlix, our Head of Branding and Communication, as she shares her perspective on what makes effective advertising that resonates. Expect hands-on tips and real-world examples from brands that have leveraged creativity to create real business impact. Let’s leave forgettable ads in the past. Join us to discover how you can make creativity work for your brand. Sign up through the link in the first comment 👇

Vi #anställer en ny Finance Business Partner till Stendahls i Gothenburg, Västra Götaland County. Ansök i dag eller dela inlägget med ditt nätverk.

How do we build a more inclusive and sustainable workplace? That’s one of the questions we’ll explore at this Friday’s Women in Tech Gothenburg event, where we’re proud to be a partner. Our HR Business Partner, Vera R, will join the Fireside Chat – a panel discussion where she’ll share why inclusion should be a natural part of every workplace. She’ll be there with Mette Broegaard, one of our Development Managers, and Alexandra Romano, our Marketing Manager. Are you attending, too? Feel free to reach out if you’d like to meet up to discuss DEI, career opportunities, or what it’s like to work with us. When: March 7, 2025, 14:00–19:00 Where: Strawberry Clarion Hotel® The Pier, Gothenburg

What is it like to spend 14 hours a day dissecting the very best advertising in Sweden? We asked our copywriter, Oscar Livh, to tell us what it’s like being on this year’s jury for the Guldägget award. In the video, he shares his experience, and explains why great communication always comes down to craftmanship, care, and a lot of chocolate. We’re proud to see Oscar representing us, alongside a couple of the industry’s finest minds – old friends and new ones alike. #Guldägget

What makes a strategy truly great? Our senior planners, Sophia Emms and Karl Andersson, are about to find out! They’ve been selected for this year’s Strategy Awards Sweden jury, where they’ll evaluate the smartest, sharpest, and most effective strategies—analyzing how insight, creativity, and business impact come together to shape great work. Congrats, Sophia and Karl! #StrategyAwards #JuryDuty #StrategicExcellence 

How much can you learn in a five-minute conversation? Last Friday, our HR Business Partner Vera R and Senior Planner Sophia Emms put their networking skills to the test at Berghs School of Communication Career Day 2025. Think speed dating—quick chats with students about their careers, ideas, and the future. Thanks to everyone who stopped by! 🙌 #CareerDay #FutureTalent #GreatConversations