The Studio Stockholm

It’s all downhill from here. STS Alpresor is Scandinavias’s biggest tour operator for skiing and hiking trips to the Alps. Established in 1976, it had retained its original logotype since the inception, for almost 50 years. When the decision was finally made to update it, The Studio was asked to help renew the brand through a more modern, distinct visual expression better reflecting the active, sporty and energetic nature of its DNA. And after having relied heavily on printed materials like brochures, there was also an overdue need to make identity elements more adapted to digital communication. The Studio created a new logotype that is reminiscent of the old one but more contemporary and impactful, and paired it with a multilingual wordmark and a custom designed numerals set. Identity assets also include a stylized mountain symbol along with a series of pictograms, a bold and clear working typeface and an updated, punchier, colour palette. All of this eventually came together in the design of the travel giant’s new website. Timeless yet modern, the new identity is made to last for many years (although perhaps not 50 years). Time to hit the slopes! — #visualidentity #graphicdesign #identity #logotype #branding #stationery

It’s been an exciting first half of the year for The Studio, with a host of new clients, big and small, local and global, start-ups as well as established. Below is a collection of brands that we have had the privilege of bringing relevance, appeal and distinction to this year so far. Look for launches in the coming months! – Svenskt Tenn. The Studio is expanding its collaboration with this iconic Swedish interior house. – STS Alpresor. Graphic identity update for the first time in 50 years for Scandinavia's leading tour operator. – Büttenpapierfabrik Gmund (Gmund Paper). Paper promotional tools for one of Europe’s finest paper mills, with a heritage going back to 1829. – A-DSGN AB, graphic identity for the relaunch of Swedish influencer and entrepreneur Alice Stenlöf’s fashion brand. – Yaya, Amsterdam. Identity for new groundbreaking hologram front desk service company. – Akademikliniken. Brand refresh for Scandinavia’s largest aesthetics clinic, pioneers since 1991. – Beckendorf Architects, Austin, Texas. The Studio’s second identity design for a US architect firm. – Lemonaid Beverages, Germany. Strategic and visual overhaul for the company that redefined social entrepreneurship. – Abdon Food. New identity and packaging design for one of Sweden’s leading wheat producers, Abdon Mills (sister company to the classic cereal brand, Finax).

Surprisingly enough, many companies still use static pdfs or even printed material for their graphic guidelines and brand books. The disadvantages are obvious: you need to create an entirely new version whenever there are updates made, and people need to keep track of the current version; it can’t show anything moving or animated, and, perhaps most importantly, a pdf or a print piece doesn’t allow for interaction. You’ll find instructions and information, but you have to go elsewhere for the actual identity assets. It is costly, impractical and an obstacle to effective brand maintenance. A web-based manual, like the custom branded one we just developed for Swedish Commerce/Svensk Handel, overcomes all of these disadvantages. There’s no need for new versions because it is always updated. It provides inspirational and interactive guides on how to create layouts, combine colours and work with typography; it shows motion design and films, and it allows for authorization-based downloads of all identity assets, instantly, from the site. Tailored specifically for Svensk Handel, It encourages and facilitates for people to handle the brand in a proper way. You can view it live on: https://lnkd.in/d7rUCSqZ Thanks a lot to the Svensk Handel team for a great collaboration: Lotta Lundin, Hans Tjernström Carraro, Thomas Liås. — #visualidentity #graphicdesign #identity #logotype #branding #brandguidelines #guidelines #brandbook #webdesign

Bubble Tea, the rich, sweet drink with its typical soft, silky pearls from the Tapioca tree, has long been hugely popular in Asia. In recent years, it has gained a following in the rest of the world, including Scandinavia. Oolong Tea House is a growing bubble tea chain in Sweden, and when we were asked to update their identity, it was natural to look at the characteristic pearls for the main design idea. This distinct, simple shape becomes both a representation of the tea house's main product, and a dynamic and playful building block that can be used in multiple ways for communication. — #graphicdesign #identity #logotype #branding #motion #printdesign #visualidentity

As of January 7 the year long exhibition "Vasa to Bernadotte 1523–1973–2023 Culture in service of the Realm" at the Royal Palace in Stockholm comes to a close, which resulted in a nearly two-year long collaboration between The Studio and the Swedish Royal Court. We are very proud to have had the honor of designing the graphic concept for the jubilee exhibition that celebrates the double jubilee year of HM the King’s 50 years on the throne as well as 500 years since Gustav Vasa was crowned. It is the palace’s most comprehensive exhibition to date, including never before shown items spanning the last half-millennium, tracing the role and significance of the monarchy on Swedish culture and life today. The project scope included the exhibition graphic identity, art direction, campaign, exterior and interior banners, print and digital advertisements, animation, exhibition signage and communication, invitations, visitors guides as well as exhibition catalogues.   — Photography by Erik Lefvander. #campaign #graphicdesign #identity #logotype #branding #teaser #motion #printdesign #exhibitiondesign #signage

It’s all in the fine print. To a true connoisseur, tea is in many ways comparable to wine. Not only the specific variety and plant quality are important, but so are things like the terroir, the vintage, the post-harvest process and the brewing technique. When we were given the opportunity to develop the packaging design for Sweden’s newest premium tea brand, we took that to heart, and put all the detailed information that would otherwise be found on the backside – if at all – on the front. This way, the product specification becomes the design itself. Put the kettle on! Naming, identity and packaging design for Artisan Tea Co. — #visualidentity #graphicdesign #identity #logotype #branding #teaser #motion #motiondesign #symbol #wordmark #packaging #packagingdesign