Asia Research Media

A well-crafted leadership identity will differentiate you in a competitive market, enhance your professional reputation, and open doors to new opportunities. It positions you not just as an expert in your field, but as a visionary leader who can guide teams, drive innovation, and achieve strategic goals. Claudia Siregar explains the five key steps to achieve this.

As clients seek more research from lower budgets (often requiring more surveys and respondents), the conversation around ‘professional respondents’ is still very much a valid topic for the market research industry, and one that deserves attention and further clarification. To explore this further, PureSpectrum undertook research with panelists in Australia, China, Hong Kong, India, and Singapore to understand more about their survey habits. James Rogers, APAC Managing Director reports on the findings of this survey.

With 37% of gamers in Asia being female, brands targeting women are increasing engaging in gaming media to connect with this audience. In this article in Asia Research, Jennifer Hancock, from 2CV discusses the various routes #beautybrands adopt in this space including product launches, sponsorship, virtual stores, and competitions.

Questions abound about how AI will redefine our work and our world. In our recent edition of Asia Research Media, Roy Sadaka and Orli Langerman, at Toluna discuss how its application can shape the future of the market research industry.

#ai in the music industry has a range of applications including personalization & engagement of the listener and creating immersive concert experiences. In this article, Laura Lum from 2CV discusses this in more detail.

Our new edition 📚 ✨ >>> Stay ahead with Asia´s premier media for market research, consumer insights and data analytics. From Singapore for #Asia and the globe, trusted since 15+ years. In this edition 𝐰𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞: ✓ How beauty brands are engaging with gaming companies to access the growing female gaming market ✓ How to navigate e-commerce shopping behaviour ✓ How AI is disrupting marketing research ✓ Are "professional respondents" still an issue ✓ How regulating employment impacts unemployment levels and the overall dynamics of hiring ✨ Additional Highlights: Our article series on personal #positioning: How to develop a strong leadership identity. Plus, the latest news on the industry and people in new places! Featured authors: Jennifer Hancock Mila Milosavljevic Orli Langerman Roy Sadaka James Rogers Piers Lee Request your pdf with Valerie Lum or access the digital magazine here: https://lnkd.in/dviW3Mpz ... Enjoy your read! 🙏 Thank your for your continuous support 2CV BVA BVA BDRC (Asia) EyeSee PureSpectrum Toluna Got news to share? Reach out to Claudia Siregar News from Toluna 2CV Ipsos GMO Research & AI, Inc. CleverTap GWI Behaviorally Wood Mackenzie Intra Research and more Milica Kovač Milica Kovač Rita Heng Lester Sualog Shinichi (Shin) Hosokawa James Redden Jonathan Smetherham Anthony O'Brien Oleg Safine Xinyu Tok Diana Sartika Sarah Newton-John Emmanuela Hellen #marketresearch #consumerinsights #dataanalytics #restech #mrx #AI #digital #data #shoppermarketing #researchtechnology #ecommerce #gaming #beauty #marketingresearch #branding #AI #transformation #branding #thoughtleadership

Heading to #Amsterdam? Not only are we proud to be the media partner for #IIEXAPAC, but we're also thrilled to join forces for #IIEXEurope. Why? Because we, at Asia Research Media, believe in the power of cross-continental collaboration and partnerships – stronger together to make an impact! Greenbook team, see you in Amsterdam! #IIEX #MediaPartner #insights #mrx #marketresearch #consumerinsights #dataanalytics #insight #innovation #GotongRoyong

Our new edition 📚 ✨ >>> Stay ahead with Asia´s premier media for market research, consumer insights and data analytics. From Singapore for #Asia and the globe, trusted since 15+ years. In this edition 𝐰𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞: ✓ How beauty brands are engaging with gaming companies to access the growing female gaming market ✓ How to navigate e-commerce shopping behaviour ✓ How AI is disrupting marketing research ✓ Are "professional respondents" still an issue ✓ How regulating employment impacts unemployment levels and the overall dynamics of hiring ✨ Additional Highlights: Our article series on personal #positioning: How to develop a strong leadership identity. Plus, the latest news on the industry and people in new places! Featured authors: Jennifer Hancock Mila Milosavljevic Orli Langerman Roy Sadaka James Rogers Piers Lee Request your pdf with Valerie Lum or access the digital magazine here: https://lnkd.in/dviW3Mpz ... Enjoy your read! 🙏 Thank your for your continuous support 2CV BVA BVA BDRC (Asia) EyeSee PureSpectrum Toluna Got news to share? Reach out to Claudia Siregar News from Toluna 2CV Ipsos GMO Research & AI, Inc. CleverTap GWI Behaviorally Wood Mackenzie Intra Research and more Milica Kovač Milica Kovač Rita Heng Lester Sualog Shinichi (Shin) Hosokawa James Redden Jonathan Smetherham Anthony O'Brien Oleg Safine Xinyu Tok Diana Sartika Sarah Newton-John Emmanuela Hellen #marketresearch #consumerinsights #dataanalytics #restech #mrx #AI #digital #data #shoppermarketing #researchtechnology #ecommerce #gaming #beauty #marketingresearch #branding #AI #transformation #branding #thoughtleadership

#ai in the music industry has a range of applications including personalization & engagement of the listener and creating immersive concert experiences. In this article, Laura Lum from 2CV discusses this in more detail.

The open-ended question provides rich context and nuances that fixed-ended responses simply cannot, and hence will be a mainstay for the research industry. PureSpectrum discusses how best to manage open-ended questions, and the technology they apply to ensure data quality.