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Behind the Scenes with Studio Oooze: Exploring new visual territories with Sweet Cheeks , combining photography and AI to hopefully stir a bit of creativity in the ice cream scene. Appreciate the nod from The Future Laboratory, designboom, Design Everywhere, and Snaxshot. Thanks guys! 🙌🏻 #artificialintelligence #product #photography #Sweetcheeks #Bravo

Bored with bland dessert branding? Sweet Cheeks Gelato’s AI-fueled transformation will make you rethink everything. Singapore's homegrown gelato brand Sweet Cheeks just unveiled a delightfully imaginative rebrand. Their goal was to inject some excitement into Singapore's burgeoning ice cream scene and help Sweet Cheeks stand out from the crowd. At the heart of the rebrand was a focus on using AI technology to craft a brand narrative centered around the joy and endless possibilities that gelato inspires. They partnered with Bravo who leveraged AI to transform gelato daydreams into surreal, dreamlike imagery for Sweet Cheeks' new website and marketing. Each AI-generated asset was tailored to match the color and flavor of the gelato, elevating the products into their own cosmic universes. The result is a brand identity that celebrates the boundless potential of gelato. From the playful, gooey logo to the packaging that invites customers on a flavor adventure– every touchpoint invites people to indulge their gelato fantasies. What other companies are you seeing leverage AI in creative ways? 

Looking back on Q1 and forward to Q2: 🌐 awwwards. Honourable Mention and a Kudos Awards from the judges at CSS Design Awards for IP-TRIBE’s website [www.ip-tribe.com] It takes a courageous client and a solid team who supports your mission to push design boundaries for B2B branding. 🌐 Sweet features for local ice cream shop, Sweet Cheeks , [www.sweetcheeks.sg] on both designboom and LS:N Global Through imaginative collaboration and a shared vision for the extraordinary, we ventured beyond traditional boundaries to craft a brand identity that's as unique as the flavours Sweet Cheeks offers. A heartfelt thank you to our client for their unwavering trust and to Studio Oooze for bringing our creative ambitions to life through their lens. It's projects like these that remind us of the power of collective creativity and innovation. 🥂 Never not celebrating the completion of both Jiak Kim House by The Brewerkz Group [www.jiakkimhouse.com] and Jinjja Kitchen. 🙃 Reluctantly soft-launching an apparel brand [www.reluctant.shop] Post-Covid, we funnelled our shared experiences into developing a brand. Initially a creative outlet for our 'adulting' frustrations, this project—with support from a close friend—has evolved. We’re excited to introduce our new apparel brand to London next month. We’re now entering the next phase with renewed energy to push the limits of what’s possible in design and branding. Big thanks to everyone who’s been with us on this journey of discovery and disruption. 🙌🏻 #Awwwards #HonourableMention #WebDesign #Innovation #IPTribe #SweetCheeks #JiakKimHouse #JinjjaKitchen #Bravo