fifty-five

Introducing Kassandra, our in-house, email-based agent designed to help organizations access, process, and interact with insights directly from their email. Kassandra integrates seamlessly into your inbox, providing your employees with secure and effortless access to data-driven insights, empowering everyone to make informed decisions and drive innovation. 💡 The rise of data within businesses, coupled with the growing complexity of markets, customers, and business users, is increasing the demand for decision-makers to leverage their data to fuel innovation more than ever. Yet, only a few organizations can share enough data with their employees to truly become data-driven. At fifty-five, we are pushing the boundaries of digital transformation by harnessing the power of generative AI to ensure data safety while making insights accessible across your organization. To find out more about Kassandra and our other Gen AI solutions, contact us now: https://lnkd.in/es_EuMmJ Tiyab K. Ananda Cassini Jean-François wassong Pierre Harand Margaux Montagner Tien Dat LE The Brandtech Group

“To win, you need to innovate but innovate faster than others - this means you need to test more than others, learn faster and experiment more than anyone else.” Antonio Carriero, Digital & Tech Expert Salomon was sharing advice at our Gen AI event in Paris 🇫🇷 this week, to a standing-room-only crowd of 250+ marketers at Google France HQ - 💥 Cutting Through the AI-Hype: How brands are already using Gen AI & what you need to be doing now! 💥 🫶 A huge thank you to all our guests, speakers and organizers who made it such a special event, full of insights, real-world Gen AI case studies and, best of all, great conversation and connections. 💡 Shout out to our client speakers for sharing insights of their Gen AI journeys - alongside Antonio, were Gokcen Karaca, Head of Digital & Design at Chivas Brothers Pernod Ricard, and Jean-Paul Paoli, Gen AI Business Transformation Director at L'Oréal. And to our host, Google VP, France, Sébastien Missoffe. More insights to come! 💛 Extra thanks to our participating Group companies fifty-five, OLIVER Agency, Jellyfish and Pencil ✏️. And to our other brilliant speakers and organizers: Raphaëlle Daoglio, Julie Hardy, Louise Jack, Emilie Sonck, Stéphane Feuillebois, Francois BRACQ, Sarah Coutin, Yasmine Toussaint, Carol-Ann Motard, Amy Arnell, David Jones, Marie Raimbert-Galtier, Pierre Harand, Guy Hall, and Benjamin Pipat. #GenAI #Brandtech #AIpowered #FutureofAI

[Awards] We are thrilled to announce that we have once again been selected by Forbes and STATISTA as one of the "𝐖𝐨𝐫𝐥𝐝'𝐬 𝐁𝐞𝐬𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐅𝐢𝐫𝐦𝐬 𝟐𝟎𝟐𝟒". This achievement reflects the dedication of our amazing team and the trust of our valued clients. Thank you for your continued support.✨

Gen AI case study: What should I eat tonight? 🍕 Brandtech Group’s global data company fifty-five recently used Gen AI to solve this age-old question for customers of French grocery delivery app Chronodrive. In less than 30 days! 🌟 📸 Using Google’s then-two-weeks-old Gemini LLM - and partnering with AI-focused retail solutions start-up Mealz for the front end - the Fifty-five team created an add-on for the app to allow photo uploads of dishes (eg from a restaurant or social media) to generate a recipe and list the ingredients for purchase; as well as photo uploads of ingredients (such as the contents of your fridge) to produce suggested recipes and images of the final dish. 💥 Within 30 days, they had a fully functional solution - which is now in wider testing - fully utilizing Gemini’s abilities to identify images, generate text and pictures, translate and format data into JSON for easy transfer. Read more about the work here 👉 https://lnkd.in/eUy-eXCb And keep up to date with Fifty-five’s ground-breaking Gen AI work with clients 👉 https://lnkd.in/eWqJr9Fb Thanks to Mealz for the video 🌟 #GenAI #Brandtech #AIpowered #FutureofAI

🍪 Insights on Google's Reversal of Third-Party Cookie Elimination In a surprising yet sensible move, Google has decided to reverse its plans to eliminate third-party cookies. This decision comes as the market was not fully prepared for such a drastic change, highlighting the complex landscape of digital advertising and the significant role cookies still play. However, we'll have to wait for the full details from Google to better understand this U-turn, as well as  the new plan and schedule proposed by the Google Chrome teams. How Google introduces the "new experience" will significantly impact the future acceptance rate of third-party cookies and the available workarounds for advertisers and publishers. Google's announcement will further confuse advertisers, who are already at a loss as to what strategy to adopt to maintain their targeting, retargeting, and performance measurement capabilities. At fifty-five, this does not change the strategy we propose to advertisers for taking back control of their data: 📊 Build a Centralized, High-Quality Proprietary Marketing Database: Establish a solid foundation for your marketing efforts by creating a robust, centralized repository of your proprietary data. 🔄 Launch Programs to Overhaul Consent Collection and Centralization: Develop comprehensive programs to enhance the collection and centralization of multi-channel consent, exploiting all customer touchpoints including web, app, TV, call centers, and physical stores. 🧩 Combine Attribution and Marketing Campaign Steering: Integrate the logic of attribution and active campaign management with cold logic of Marketing Mix Modeling (MMM) contribution and incrementality tests to ensure comprehensive performance measurement. 💻 Set Up Server-Side Collection Infrastructures: Deploy server-side solutions to facilitate enhanced conversion tracking using systems like Google Enhanced Conversion and Facebook Conversion API. 🏆 Quick Wins for Targeting and Measurement Stability: Stabilize your targeting and measurement strategies by supporting marketing and compliance teams in CRM onboarding via various platforms, ensuring quick wins and sustained performance. In these uncertain times, staying ahead requires adaptability and a solid strategy. At fifty-five, we remain committed to guiding our clients through these changes with innovative solutions and expert advice. 🌟 Get in touch with our experts to discover how fifty-five can help you adapt and succeed in a rapidly evolving digital landscape: https://lnkd.in/es_EuMmJ Guillaume Tollet Jean-François wassong Sharon Kalifa Ophélie M. Souleiman Bouri Alain Friedli

💥 New case study: How fifty-five doubled traffic for Nespresso ☕ and tripled the brand's online visibility using Gen AI. Nestlé Nespresso SA came to Brandtech’s global data company and Gen AI specialist, Fifty-five, wanting to improve ecommerce visibility with a particular focus on ‘product feed’ - a file containing all the details about an item to display for shoppers, which therefore drives online visibility. In Nespresso’s case, issues within product feed files meant search engines would sometimes ‘misread’ prices, show competitors first in search results, or even forgo product descriptions altogether. 💥 Fifty-five combined elements from selected GenAI models to create a product feed expert custom flow for Nespresso on its award-winning in-house tool, SyMap. The bespoke Gen AI tool could also identify a list of issues to fix according to product type, generate format suggestions, and justify and evaluate its own output. 🌟 Nespresso’s product feed was both corrected and enriched to ensure optimal visibility as well as accuracy. And the new product catalog was subsequently pushed to Google Merchant Center, with before and after results already showing x3 visibility/impressions and x2 traffic. Congrats to the Nespresso team at Fifty-five, led by Thibault Cazenave. ☕ Grab a brew and read the full case study 👉 https://lnkd.in/e7CmQBt8

[Blog - the tea house] 🌏 Privacy in Southeast Asia: A New Paradigm Explore the evolving landscape of data privacy in Southeast Asia and its implications for marketers in our latest article, "Privacy in Southeast Asia: A New Paradigm." by Eve-Marine M., Project Lead in Singapore at fifty-five. 🔍 In this insightful article, you’ll discover: - Key regulations like Singapore's PDPA and Indonesia's PDPB - The impact of third-party cookie deprecation - Strategies for resilient data collection and first-party data readiness Check out the full article and stay ahead in this dynamic market with actionable insights and best practices. 💡 🔗 https://lnkd.in/gPvSd7wa

Mastering Consent Mode is crucial for any APAC-based business to succeed in the European market. But to properly get started, you might need the help of a Google-certified partner like fifty-five. We are proud of our partnership with NetEase Games, whom we supported in implementing a privacy-centric measurement approach. NetEase Games can now implement Consent Mode across all its apps. Read more at: https://lnkd.in/giQmgWn5

[MIND RETAIL DAY] Ne manquez pas le premier #mindretailday de mind Retail, un nouvel événement dédié à l’ensemble de l’écosystème #retail. Découvrez lors de cette matinée, différentes interventions sur les nouveaux territoires du retail : retail media, B2B, IA, économie circulaire... Benoît Sétif, Executive Director Retail & Services chez fifty-five, participera à la table ronde "Quand l'IA vient doper la performance omnicanale", aux côtés de Lily Cadell, General Manager France de Ankorstore, Réuel Mizrah, Directeur Général de La Maison Convertible, et Marine Morel, Responsable Innovation de SAINT MACLOU. 🗓️ Mercredi 19 juin 2024, de 8h à 13h 📍 La Compagnie 1837, 1 Cr de Rome, 75008 Paris Inscrivez-vous gratuitement par ici 👉 https://lnkd.in/ehME69zJ Johana Sabroux Morgane Monteiro Sophie Baqué Paul Roy Pierre Harand Jean-François wassong Nicolas Vaudran Claire Dulac mind Media

[Google Cloud Summit HK] As a Google Cloud Partner, fifty-five was proud to sponsor the Google Cloud Summit Hong Kong 2024!🌟This event provided a fantastic opportunity for all attendees to explore the potential of #cloud technology. A huge thank you to everyone who visited our booth! It was wonderful to connect with so many enthusiastic professionals and discuss the future of cloud innovation. 🚀Using Google Cloud Platform, fifty-five address challenges like data silos, data inconsistencies, and limited customer insights to enhance marketing activations, etc. 💡 If you're looking to leverage cloud solutions for similar challenges, our experts are here to help. Reach out and let's explore how we can assist your business’s growth! https://lnkd.in/es_EuMmJ #GoogleCloudSummitHK #DigitalTransformation #TechInnovation #fiftyfive