Ekimetrics

Marketers, boost your marketing efficiency with One Vision! 🚀 Meet One Vision, Ekimetrics’ Marketing Mix Modeling (MMM) platform, designed for data and ROI-driven decision-making. It is the only end-to-end platform that delivers a holistic 360° view on marketing and commercial performance and provides forward-looking and actionable insights to increase Marketing ROI. Contact us to learn more or visit our website to see how our MMM solution can elevate your marketing measurement to new heights!  👉 https://lnkd.in/efUzpedv #MMMLeader #ThatsWhy #OneVision #MMM #MarketingEfficiency #ROI #DataDrivenMarketing

📣 We’re thrilled to announce that the scientific committee of the 33rd IJCAI International Joint Conferences on Artificial Intelligence Organization has accepted our scientific paper “Learning Structural Causal Models through Deep Generative Models: Methods, Guarantees, and Challenges” and selected it for presentation. ✨ This work, carried out by one of our PhD students Audrey Poinsot, was developed in collaboration with Alessandro L. (Inria) and Michele Sebag (CNRS - Centre national de la recherche scientifique). From August 3 to 9, our team of experts will be in Jeju (Korea) at the 33rd edition of this prestigious international conference where AI researchers are gathering to present their scientific research to an assembly of experts and scientists. IJCAI accepting our paper for a presentation is a testament to the hard work and expertise of our PhD and Research & Development teams at our innovation lab, Eki.Lab. 🚀 Want to know more about our paper and the conference? 👉 https://lnkd.in/dNjfwcM2 Annabelle Blangero - PhD | Nicolas Chesneau | Marc Schoenauer #ResponsibleAI #Causality #AI #GenAI #IJCAI2024 #IJCAI

How to avoid getting stuck in GenAI POCs 🧐 In just a few months, our teams deliver GenAI products that help generate significant revenue and productivity lift and guide sustainable and ESG change. We’ve implemented 1000+ AI and GenAI business cases for our clients, achieving a 90% adoption rate due to high business relevance. 🚀 Drawing from this experience, we’ve developed a six-pillar framework to ensure the successful implementation and adoption of GenAI. Start generating business impact with GenAI thanks to our latest white paper 👉 https://lnkd.in/ePf7mUyJ #GenAI #AI #GenerativeAI #Technology

Our teams are talented! 🚀 We are proud to score a 4.3/5 in the Talent criterion of The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. With our talented people, we are dedicated to remaining at the forefront of our industry and continuing to innovate in all our projects, especially in our media expertise. Today, we are proud to announce that our talented Ekimetrics employees have achieved 100 Google Media certifications worldwide (Search and Video), participating in around 400 hours of upskilling. These certifications provide our teams with robust knowledge of the Google ecosystem, enabling us to deliver even more relevant and actionable recommendations to our clients. Congratulations to all our certified individuals, and a big thank you to our long-standing media partner, Google, for their trust and support! 🤝 Want to join a company where you can fully express your potential and learn something new every day? Check out our job openings 👉 https://lnkd.in/eMuZDJMW Thibault Labarre | Julien Gaviard | Jean Roure | Eden Licha | Charlotte Hannaby | Alfred Butler | Armand Dombreval | Maxime Lamouroux #WeAreEki #Excellence #DataScience

Integrating multimodal data can unlock new insights but comes with challenges 📈 Whether dealing with data quality, handling model complexity, finding the right pre-trained models, or managing computational costs, each step requires careful consideration. In their latest article, experts at our innovation lab, Eki.Lab, demonstrate the importance and relevance of using multimodal instead of unimodal deep learning. 💡 Read the article 👉 https://lnkd.in/e5xfXtKp #DeepLearning #Multimodal #DataScience #tech

How Getlink is saving over €1.5M thanks to GenAI 🚆 We helped Getlink (Eurotunnel), the Channel Tunnel concession holder and a leading transport and logistics operator, elevate their data architecture to “AI Readiness,” enabling the deployment of 12 impactful GenAI use cases. One standout implementation is our predictive maintenance approach, poised to revolutionize their operational efficiency. 📊 Numbers tell the story: Getlink’s annual savings linked to predictive maintenance are estimated to exceed €1.5M! Discover the full story in our latest business case 👉 https://lnkd.in/ec34wtrA Pierre Biousse #GenAI #AI #PredictiveMaintenance

🚀 We were thrilled to host the Master 1 students from ESSEC | CentraleSupélec - Master Data Sciences & Business Analytics for an exciting hackathon on May 24th at our Paris office! 🌍 The challenge? To find new features for our ClimateQA app, which provides accurate climate information using reports from the IPCC and IPBES. The students, divided into groups, showcased impressive dedication, creativity, and quality of work. 👏 A huge thank you to all participants for their incredible involvement and innovative ideas. We eagerly anticipate seeing how these fresh perspectives will enhance our app and contribute to a more sustainable future! Congratulations to our winners: 🏅 Group 4 : Wei L., Sabarish Ravichandran Mehala, Piangpim C., Vladimir Bucaille, Leonardo Vitileia, Yunhang CHI 🏅 Group 8 : Faustin Mounier, Theo Rossi, Pierre Hurlin, Maxime S., Maria Sofia Longari, Philippe M. Thank you to those at Ekimetrics who have been involved in this project and to Abdelmounaim Derraz and Roberto Renò who helped us make it possible! #WeAreEki #Hackathon #DataScience #ClimateQA

Navigate through the challenges of GenAI implementation 🚣 Artificial Intelligence has amplified the recent challenges in data science. High expectations and over-promising combined with a lack of purpose, poor data, technical debt, and inadequate attention to industrialization and change management have derailed many projects. Drawing from over a thousand successful AI and GenAI implementations, our framework for structuring GenAI projects provides the key to success. Explore genuine Ekimetrics implementations and real-world use cases of GenAI implementation in our latest white paper 👉 https://lnkd.in/ePf7mUyJ Jean-Baptiste Bouzige | Quentin Michard | Simon Bouloc | Emilie RANNOU | Nicolas Chesneau | Annabelle Blangero - PhD | Renaud PIREL | Pierre Biousse | Jérôme Guichard | Théo Alves Da Costa | William NAIT MAZI #GenAI #GenAIforBusiness

🔍 Why aren’t unimodal embeddings enough? In the evolving landscape of deep learning, relying solely on unimodal embeddings can limit performance due to different latent spaces and a lack of communication between networks. In their latest article, our experts at Eki.Lab, our innovation lab, demonstrate the importance and relevance of using multimodal instead of unimodal deep learning. Discover how multimodal approaches, like dual and fusion encoders, enhance predictive accuracy by integrating diverse data types. 👉 https://bit.ly/3R5KlQ0 François Guérillon #DeepLearning #Multimodal #DataScience #tech

Why do 75% of early Gen(AI) initiatives fail? 🥱 VivaTech is underway, and GenAI is the talk of the town. We’re excited to share our six-ingredient recipe for successful GenAI implementation and adoption. 🧑🍳 We’ve implemented 1000 AI & GenAI business cases for our clients, achieving a 90% adoption rate due to high business relevance. Drawing from this experience, we’ve developed a six-pillar framework to ensure the successful implementation and adoption of GenAI. Start creating GenAI business value with our latest white paper: https://lnkd.in/ePf7mUyJ Jean-Baptiste Bouzige | Quentin Michard | Simon Bouloc | Emilie RANNOU | Nicolas Chesneau | Annabelle Blangero - PhD | Renaud PIREL | Pierre Biousse | Jérôme Guichard | Théo Alves Da Costa | William NAIT MAZI 🐼 #GenAI #GenAIforBusiness