Moloco

This week, Moloco hosted its first flagship event, MOLOCON24: AI For All, dedicated to our mission to empower businesses of all sizes to grow through operational machine learning. The event included sessions on the latest advancements in AI and marketing, featuring compelling growth stories from leading companies across diverse sectors, all driven by ML-powered advertising. Thanks to everyone that joined this special event! We look forward to continuing to support your business growth with our state-of-the-art machine learning solutions. 🚀 #MOLOCON24 #AIforAll #MachineLearning

Waterfall and in-app bidding are buzzwords in the ad tech industry, but what do they actually mean for publishers? Moloco's Global Head of Supply, Yoni Markovizky, explores the industry’s shift from the traditional waterfall model to in-app bidding and how each approach can offer different advantages, depending on the publisher's specific goals in his blog. In-app bidding is rapidly becoming the dominant method, currently accounting for approximately 80% of publishers' setups, which is critical as the in-app advertising market continues to expand. Understanding these dynamics is essential for app publishers seeking to maximize ad revenue and maintain competitiveness in an evolving market. Read the full blog here to discover valuable insights for app developers and advertisers on optimizing ad revenue through modern bidding strategies, supported by expert analysis. ➡️ https://lnkd.in/geEkjNwC #InAppBidding #AdTech #Advertising

Is your iOS app marketing fully optimized for Apple's evolving privacy framework?📱🍎 With AdAttributionKit (AAK) on the horizon, and SKAdNetwork (SKAN) continuing to drive mobile measurement and optimization, we decided to revisit some best practices. Our latest blog post covers: 🔍 SKAN fundamentals and key concepts 📊 7 tips for iOS in-app advertising success, including: ✅Optimizing campaign volumes for granular insights ✅Navigating postback delays in budget management ✅Using StoreKit-rendered ads for extended attribution Learn how to thrive in the privacy-first era of mobile marketing: https://lnkd.in/gJtGukDA #MobileMarketing #iOS #SKAN 

Last week, at Advertising Week New York NY, Beth Berger, VP and GM of Moloco Ads, moderated a panel featuring Darío Sheikh, Director of Agency Sales of Moloco alongside Zach Gryphon, Practice Lead for Mobile Apps at Wavemaker, and Conor McElhaney, Senior Manager of Paid Media at Teladoc Health. Together, they explored how mobile app growth and omnichannel strategies help brands unlock revenue and maximize ROI beyond walled gardens. Read more to find out Dario’s thoughts on how brands can scale mobile success beyond the usual playbook. ➡️ https://lnkd.in/gXfgzxXG Advertising Week #MobileGrowth #AdStrategy #MobileSuccess

A big thank you to AppsFlyer for the 2024 Performance Index report! We're proud to be recognized as a top platform for mobile app marketers, and these results highlight our commitment to helping our customers grow. Here are the highlights from the 17th Performance Index Report: iOS power ranking highlights: 🚀 #3 — All Categories  🚀 #3 — Non-Gaming  🚀 #4 — Gaming Additional Takeaways: — Android performance: Ranked as a top 5 platform in 19 global categories. In Korea, Japan, and North America, Moloco is recognized as a top 5 media source across the majority of categories. — Top 2 platform for iOS: Moloco ranked as a top 2 platform for midcore, entertainment, and shopping apps. Thank you to everyone who helped make this possible! Read more ⬇️  https://lnkd.in/gVQJKwp9

Polaris Office, a leading mobile productivity app that allows users to edit and save documents, spreadsheets, and presentations anytime, anywhere, was seeking opportunities to scale monetization strategies to grow revenue while maintaining a free app experience. Polaris Office partnered with Moloco in-app SDK, conducting a two-week A/B test comparing performance for traffic with and without Moloco SDK. The results showed 15% increase in ARPDAU for Android and a 10% increase for iOS, with Moloco ranking among the top three in average eCPM. Moloco SDK, by serving 100% direct demand, streamlined ad management by reducing the need for constant updates to app-ads.txt files and a seamless implementation process. Overall, the collaboration led to enhanced revenue generation and operational efficiency, giving Polaris Office the confidence to fully adopt Moloco's SDK across all traffic and creative formats.. . Read more here: https://lnkd.in/grpr6jXr 

Mobile app marketers: Unlock the potential of the open internet 📱🌐💡 While many marketers focus on the major walled gardens, in-app advertising on the open internet offers a vast ecosystem of millions of apps brimming with growth potential. But, this ecosystem is also complex to navigate:  - Anywhere from 12-40 bid requests occur for a single ad impression - These requests flow through at least 3 exchanges - While the top six exchanges account for approximately 70% of total impressions, yet only 1% are unique to any specific supply partner Success on the open internet isn't about owning "premium" inventory, but strategically navigating these impressions to maximize ROI. Read more to learn how you can optimize your ad supply path by avoiding bid duplication, inflated prices, creative limitations, and more:  https://lnkd.in/ebWGqjYK #OpenInternet #SupplyPathOptimization #MachineLearning #AppMarketers #MobileAppGrowth

Are you curious about how onsite ads fuel the growth of retail and commerce platforms? Sign up to access our latest webinar featuring Nikhil Raj, Chief Business Officer at Moloco Commerce Media, and Nikhil Lai, Senior Analyst at Forrester. Learn how the significant revenue and profitability of onsite ads can transform traditional retail strategies. https://lnkd.in/gKnp6WTB

See you tomorrow, October 10, at 12:10 PM EDT at our panel discussion on "Rethinking Growth: How Brands Can Scale Mobile Success Beyond the Usual Playbook," featuring our moderator Beth Berger, VP & GM, Americas at Moloco; Dario Sheikh, Director of Agency Sales at Moloco; and our guest speakers Zach Gryphon, Practice Lead - Mobile Apps at Wavemaker, and Conor McElhaney, Senior Manager, Paid Media at Teladoc Health. Grab a complimentary boba tea to recharge after our session. Check out the full details of our Advertising Week New York program: https://lnkd.in/g7k-6qPJ Advertising Week #Advertising #MobileApps #MobileGrowth #MachineLearning

Mobile app marketers: Tired of limited reach and opaque reporting from Google and Meta? Discover the untapped potential of the open internet — where 66% of user time is spent, but only 40% of ad budgets are spent. Learn how Moloco's advanced machine learning can help you achieve: 📱Up to 10x more app installs 💸4x lower acquisition costs Unleash your app's full growth potential with Moloco: https://lnkd.in/gKJxWQxB