Ogilvy Singapore

Brands are levelling up, transforming their platforms into authentic, unexpected (shocking) and community-driven experiences through CGI visuals, bold collaborations, and more. Strategic moves, with the right balance, truly meet the moment. ✨ In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search for, and read in the news. This week, Rika Rufina and Andrew Lim tackle Singaporeans’ debates on the use of AI-generated and CGI-rendered visuals, Rosé's latest song "APT" with Bruno Mars, and mental wellness awareness. Learn more at the 🔗: https://lnkd.in/gdBGitUX 

At Ogilvy Singapore, we believe in nurturing the next generation of creative talent. This past week, we had the pleasure of hosting a Red Chair Review event with talented students from NAFA and LASALLE. We were impressed by the fresh perspectives and innovative ideas presented by the students. Their passion and creativity remind us of the vibrant future of our industry! Thank you to everyone who participated and made the event a success. We look forward to seeing how these emerging talents shape the future of advertising and design! #OgilvySingapore #RedChairReview #FutureCreatives #NAFA #LASALLE #Mentorship #CreativeCommunity

Music, art, games – can anyone really say that they are not a fan of anything? As much as culture creates fans, fans drive culture.   In each edition of Secret Lives, we'll explore what Singaporeans talk about, search for, and read in the news.   This week, Yan Ting Wong, Jiahui Lin and Wei Xian Lu uncover the power of Singaporean fans, how they drive the culture we see today, and the need for brands to be inside fan culture and not out. Learn more at: https://lnkd.in/gR9y9KFk

We've had a phenomenal showing at the London International Awards! Our agency has won 1 GOLD, 2 SILVER, 4 BRONZE awards and 9 finalists across 6 different campaigns.  This is a huge accomplishment, especially considering the incredibly high standards and global competition. A huge thank you to all the teams involved in these projects. Your hard work, talent, and dedication have made this incredible achievement possible. Let's celebrate this success together and continue to strive for excellence in everything we do. Click here to see the winning work: https://shorturl.at/wPFP6

Discover the realm of influencers, meme culture, and impactful packaging designs! In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search for, and read in the news. This week, Jochebel Khong and Christina Wong explore how to navigate the complexities of influencer culture, leverage meme personalities, and unlock the potential of packaging design. Learn more at the 🔗: https://lnkd.in/gdBGitUX  

Fantastic news! We would like to congratulate everyone at Ogilvy Singapore for their incredible efforts in helping us secure the top spot in the Cannes Lions International Festival of Creativity Creativity Ranking. This achievement is a testament to our collective passion, dedication, and relentless pursuit of creative excellence. Thank you all for making this possible!

HUGE congrats to our amazing team and clients for cleaning up at the Singapore Effies! Association of Advertising & Marketing Singapore (AAMS) We're all about delivering creative effectiveness and nurturing talent, and last night was a testament to that. Massive shoutout to the village behind these award-winning campaigns: Changi Airport Group - The airport that became a Swiftie (Taylor's version) - Gold, Bronze, Finalist; Ministry of Social and Family Development, Singapore (MSF) - Let's be giants - Two Bronzes, Finalist; Kellogg Company's - Turning our product message into a behaviour change moment – Silver; HSBC - Clubs with disabilities – Bronze; and HSBC - Adventureverse – Finalist Special congrats to our three strategists who snagged their first Effies! You're all stars! ✨ And thank you Ishita Roy and our client Kelvin Ng, for sharing the magic of the Swiftie campaign with 600 attendees at the Effie Learning Festival.

Celebrating our Paralympic champions, collecting Labubus, and even getting licenses for your cats – there's so much more to our everyday lives than meets the eye. 🏅 👾 🐈 In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search for, and read in the news. This week, Cherie Tan and Lavone Loh explore how our Paralympians can become influential figures beyond the sports arena, the growing craze around Labubu collectibles, and how brands can tap on the booming pawrent community. Learn more at the 🔗: https://lnkd.in/gdBGitUX 

What a day at Creative Catalyst Conference! Big thank you to The Marketing Society, WARC and Cannes Lions International Festival of Creativity and META for having us! We’re thrilled to share that Aditi Anand from Ogilvy Singapore absolutely nailed it in a lively debate at Meta HQ! Aditi brilliantly argued that APAC marketers shouldn't solely rely on emotions in their strategies. Instead, she emphasized the importance of balancing emotion with innovation and rational thinking. Her compelling insights not only captivated the audience but also redefined how we think about creative strategies. Aditi championed the idea that we should “Think AND Feel, not Think OR Feel,” showcasing the power strong ideas held lightly.   A huge shoutout to Aditi for bringing her A-game and demonstrating just how impactful a thoughtful balance of heart and strategy can be in marketing.

Singapore this week is basically a Marvel movie: There's a new superhero, ChatGPT is throwing shade, and even SIA's service is flying high 🦸🏻♀️🔥✈️ In each edition of Secret Lives, we’ll explore what Singaporeans talk about, search for, and read in the news. This week, Sophia Figuracion and Zhang Weitian discuss Marvel's new Singaporean hero, why Gen Z's asking ChatGPT to roast their Instagram feed, and the next-level service at Singapore Airlines. Learn more at: https://lnkd.in/gdBGitUX