Cannes Lions International Festival of Creativity

Sport has always been about more than just winning. It's about storytelling, human connection and creating moments that live forever. Here’s a look at how creativity in sport has broken through barriers, and produced unforgettable work that’s recognised across the Lions. And with LIONS Sport partner Stagwell, we’re bringing more sport to Cannes Lions 2025 than ever before. Buy your pass, submit your work, and make history | https://lnkd.in/g_tN2eif

We’re excited to announce that Jessica Walsh, Founder & Creative Director of &Walsh, will serve as the 2025 Jury President for the Design Lions. The Design Lions celebrate visual craftsmanship that has the power to effect change in original ways, and Jessica is no stranger to originality. A visionary in the design world, she’s renowned for her bold, thought-provoking visuals, and has worked with brands such as Google, Apple and Converse. See the full Jury President line-up, and be sure to enter your design work before late fees increase on 3 April | https://lnkd.in/es4EhyCe

The Design Lions celebrate visual craftsmanship that effects change. And this year, there’s a new set of sub-categories that’ll help you show how design can shape behaviour and set new standards for creative impact. Created standout design work? Enter the Awards before the next late fee on 3 April | https://lnkd.in/g_tN2eif

Congratulations to Brazil – the inaugural Creative Country of the Year. Creative Country of the Year is an annual accolade that recognises every element of creative excellence across a nation’s talent and culture. It spotlights a single country that continually raises the global benchmark – providing a platform for inspiration and insight through dedicated sessions, spaces and showcases at the Festival itself. Brazilian creativity regularly ranks among the very best in the world. To celebrate, Brazilian delegates have the opportunity to gift a complimentary Cannes Lions 2025 Classic pass to a friend or colleague. T&Cs apply, so find out all you need to know here | https://lnkd.in/eKYKu354

Great creativity and great business go hand in hand. And at Cannes Lions, you’ll discover how top creative and marketing minds are using corporate communications to drive growth and deliver impact. Interested in setting the benchmark for B2B yourself this June? Cannes Lions Awards entries are open now. This is your moment. Make history. https://lnkd.in/g_tN2eif

Once is impressive, twice is crazy. We’re delighted to announce Apple as our Creative Marketer of the Year 2025. Apple consistently shows an unwavering commitment to creativity that’s rooted throughout the business. Over the years, it’s demonstrated world-class innovation, a deep understanding of meaningful marketing and an ability to connect with people emotionally – winning multiple Lions as a result. This is your moment to learn how you can do the same and take inspiration from the greats. Read the full story | https://lnkd.in/eHYSc-nG

Once is impressive, twice is crazy. We’re delighted to announce Apple as our Creative Marketer of the Year 2025. Apple consistently shows an unwavering commitment to creativity that’s rooted throughout the business. Over the years, it’s demonstrated world-class innovation, a deep understanding of meaningful marketing and an ability to connect with people emotionally – winning multiple Lions as a result. This is your moment to learn how you can do the same and take inspiration from the greats. Read the full story | https://lnkd.in/eHYSc-nG

What do heart surgeons and top chefs have in common? Dexterity. Global med tech company Getinge wanted to increase brand awareness and secure itself as a trusted partner within cardiac surgery. Heart surgeons know that dexterity is a must-have skill, and they’re always looking for ways to practise. So, the Heart Surgeon’s Cookbook was born. Complete with recipes that require a high level of precision – such as sewing dumplings with thread made from leeks – it gave surgeons a fun (and delicious) way to sharpen their skills. The story generated 400+ pieces of earned media, 514,000 site clicks and 14m views on the films. The cookbook is now used by surgeons in 23 markets, reaching Getinge’s specific audience. Heart Surgeon’s Cookbook | Forsman & Bodenfors | Getinge | 2024 🥉1 Bronze Lion Have a fresh approach to Pharma? Don't miss your chance to make history. Late fees apply after 20 March – download your Entry Kit and start crafting your submission | /https://lnkd.in/g_tN2eif

Go from potential to proven with LIONS Learning. Whether you want to accelerate your creativity, see how the world’s best work gets made, master media and effectiveness or unlock the influence of culture – this is the place to be. Based on more than 70 years of experience and the expertise of some of advertising’s most celebrated minds, our courses help you transform your career no matter where you are in your journey. LIONS Learning exists to bring the magic of creativity to the reality of business, culture and society – helping people progress both inside and outside of work. And with self-paced or cohort-based learning options available, it’s where you can learn exactly what you want, exactly how you want. Find out more here | learning.lions.co

The life of a modern marketer isn’t short of challenges. And when it comes to making work that moves the dial, you’ve got to be bold. Creativity is a source of competitive advantage. But how do you actually implement it across your brand and business? New from LIONS Learning, the LIONS Growth MBA is your solution. Led by acclaimed marketer Fernando Machado, you’ll learn what it takes to consistently deliver great results through creativity. Leave with a practical toolkit to apply to your work, ways of measuring that convince your CEO, and become the client everyone wants to work with. You’ll also get to hear from hand-picked industry experts from around the world, including: Anselmo Ramos | Co-founder and Creative Chairman, GUT God-is Rivera Consulting, LLC | Marketing, Strategy and Insights Consulting Partner, God-is Rivera Consulting Nina Patel | VP of global brand, Kraft Heinz Tim Minchin | actor and writer Have a look at what the programme involves, and sign up for the inaugural cohort starting 6 April | https://lnkd.in/e2S7NPDe