The Ortus Club - Executive Knowledge Sharing

An unforgettable evening with custom Nitro Software, Inc. cocktails at Benoit New York! 🍸 We recently organised an executive roundtable dinner hosted by Nitro Software, Inc., where we gathered top IT industry leaders for a unique experience featuring a custom-crafted cocktail tailored to reflect the essence of the event. A special thank you to our talented mixologist for creating this signature drink—an innovative touch that elevated the evening and set the stage for engaging conversations and meaningful connections. #TheOrtusClub #ExecutiveEvents #Networking #EventExperience #BespokeEvents #Knowledgesharing

𝑹𝒆𝒍𝒆𝒗𝒂𝒏𝒄𝒆 𝑨𝒍𝒈𝒐𝒓𝒊𝒕𝒉𝒎𝒔 -I shared this thought in the recent 𝐁2𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬’ 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐑𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞 by The Ortus Club - Executive Knowledge Sharing on event marketing strategies. Relevance algorithms are used to determine which information is most relevant to a user's query or needs -by assessing, selecting and recommending what information is most relevant to users. To extrapolate to B2B event marketing, the events need to be curated as “𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵” as possible to the pain points of the target customers to achieve the intended objectives. In other words, the marketer needs to be visible in the pathway of ‘relevance algorithms’ of the decision journey when the targeted customers choose to attend this event versus other events based on the relevancy of the said event to their pain points/needs. 𝘛𝘩𝘦 𝘨𝘢𝘮𝘦 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘣𝘰𝘶𝘵 𝘸𝘩𝘰 𝘴𝘱𝘦𝘢𝘬 𝘵𝘩𝘦 𝘭𝘰𝘶𝘥𝘦𝘴𝘵 𝘰𝘳 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘣𝘶𝘵 𝘸𝘩𝘰 𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘵𝘦𝘴 𝘵𝘩𝘦 𝘤𝘭𝘦𝘢𝘳𝘦𝘴𝘵 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴’ 𝘱𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴. It was a great delight to know my fellow marketing leaders and to glean from their insights and experience on B2B event marketing strategies. Len Augustine, Magnus Alvarsson, Dieter J Runge, Olivia Sulistio, Muhammad Idrees Paracha, David Allinson, Ruchira Bose, Prem Akella, Kristina Reyes, @Vishal S., Andy Xu, and Rudessa Mae Belican, UAP. Huge thanks to the Ortus Club Sabrina Manansala, Frances Rianne Reyes @Roman Manuel Isaiah Bareng for organizing this forum to share perspectives. Let’s have fun in distilling the relevancy of customers’ needs to our services. Happy Diwali to those who are celebrating.

Recently, I had the opportunity to attend an exclusive roundtable in Toronto hosted by PayPal, where industry experts came together to discuss the transformative impact of modern payment platforms💡 The discussion highlighted how these platforms are revolutionizing e-commerce by offering seamless, automated, and globally integrated payment cycles. From enhancing customer experience and increasing conversion rates to fortifying security with advanced fraud detection and compliance solutions, the importance of these tools in today’s digital landscape is undeniable. A big thank you to our hosts at Ortus, and to Courtney for facilitating such an insightful event! 🙏 And a special shoutout to all the brilliant minds who contributed their expertise, your insights were invaluable! #Payments #ECommerce #CustomerExperience #DigitalSecurity #Innovation #Toronto

What challenges do tech leaders face in balancing short-term spending with long-term innovation in a changing market? Experts in IT and Finance gathered in Singapore to discuss strategies for maximising technology investment value. During a dynamic dinner roundtable, participants explored the balancing act between immediate tech spending and long-term innovation. With 88% of CIOs identifying a shift towards more digital and innovation-focused roles, leaders discussed the pressing need for data-driven decisions to optimise tech budgets and respond to changing market conditions. The discussion highlighted IT financial management (ITFM) as a critical tool for aligning IT costs with business priorities, boosting accountability, and ensuring investments drive business growth. Attendees examined how ITFM, combined with predictive analytics and AI, can enhance agility in strategic decision-making and increase ROI on tech investments. Thank you to our hosts at Tech Data APAC x IBM, and Vijay Balan for facilitating this valuable discussion. We would also like to thank our guest, Shailendrakumar S. Jariwala, Mark Sun, Isaac Tan, Nitin Pawar, Edmund Chong, Khang Toh, Naithan Raheja, Henning Bork, and Ewen Lim for the valuable insights they shared. If you want to know more about this topic, feel free to contact Benz Limsenkeng #B2BMarketing #KnowledgeSharing #OrtusClub #Singapore

How do modern payment platforms contribute to improved customer experience and engagement? Experts in the fields of e-commerce, payments, and digital security gathered in Toronto to delve deeper into this transformative topic. This exclusive roundtable event, provided a confidential space for industry leaders to explore how modern payment platforms are reshaping the business landscape. Discussion focused on the crucial role of these platforms in not only enhancing the customer experience and driving conversions but also in implementing advanced fraud detection and regulatory compliance solutions. By enabling automated, global payment cycles with integrated analytics, these platforms are proving essential for businesses seeking a comprehensive approach to digital commerce that boosts both revenue and security. Thank you to our hosts at PayPal, and Courtney K. for facilitating this valuable discussion. We would also like to thank our guests, Vera Cvetkovic, Sougat Ray, Rodion Rogov, Jason Pavlos Chrysomilides, Ripu Jagayat, Ajay Napa, Abir Biswas, Shlagha Sharma, Jude Charlton , Sara Alsharif, Vishal Panchal, Reisha Khan-Turpin, Dana Dunn, @Mackenzie Khol, and Pravin Advani for the valuable insights they shared. If you want to know more about this topic, feel free to contact Bleron Spahiu. #B2BMarketing #KnowledgeSharing #OrtusClub #PayPal

What challenges or concerns (e.g., ethical considerations, data privacy issues) do marketing leaders face in implementing Generative AI today? Experts in marketing and AI gathered in Seattle for a roundtable dinner focused on the transformative influence of generative AI. The guests talked about redefining brand-audience interactions and advancing customer engagement through AI and how it combines machine intelligence with human creativity. They expressed interest in AI's ability to enable hyper-personalised advertising, real-time campaign adaptability, and a data-driven approach to audience connection. The conversation explored both the immense potential generative AI offers in modernising marketing strategies and the unique challenges it presents, such as data privacy, ethical concerns, and balancing automation with human oversight. Marketing leaders shared insights into tools and strategies for effective AI integration and reflected on how this paradigm shift could become as impactful as the internet revolution in shaping future growth. Thank you to our hosts at Contentful, and Nina Ojeda for facilitating this valuable discussion. We would also like to thank our guests, Cisco Malpartida Smith, Vladimir Zhukovskiy, Wes Sylvester, Jamie Conner, Shobana Vaidyanathan, @Angie A., Rebecca Mbaka, Timothy Crosling, and Jim Liu for the valuable insights they shared. If you want to know more about this topic, feel free to contact Diedona Llabjani #B2BMarketing #KnowledgeSharing #OrtusClub #Seattle

Companies utilizing AI to improve their operational efficiency are facing various challenges. How are they responding? Experts in the fields of IT and artificial intelligence gathered at an exclusive luncheon roundtable in Singapore focused on the transformative role of generative AI in optimizing IT operations, with discussions centered on its capabilities to streamline processes, enhance problem-solving, and improve overall efficiency. Participants explored how generative AI tools can proactively identify system issues, generate plain-language insights, and address challenges more swiftly than traditional methods. Another area of discussion was how AI-powered virtual agents can manage routine tasks, enabling IT teams to tackle more complex issues and ultimately reduce downtime. The guests also examined the benefits and challenges of integrating AI, such as data adaptation and system compatibility, emphasizing the importance of strategic alignment to realize AI’s full potential in IT operations. Thank you to our hosts at BMC Software and Shan Sharma for facilitating this valuable discussion. We would also like to thank our guests, Muhd Khalil Shaiful Bahari, Bobby Sacagiu, Yi Zhou, Jen Yan Loy, Natalie Que, Chin Hwee Ong, and Eric Sim for the valuable insights they shared. If you want to know more about this topic, feel free to contact Benz Limsenkeng. #B2BMarketing #KnowledgeSharing #OrtusClub #Singapore

How can enterprises build AI infrastructure that supports scalability, security, and performance? Experts in IT, technology, and infrastructure gathered in Singapore to discuss the critical steps for building AI-ready data infrastructure that drives innovation. This roundtable luncheon focused on the challenges and strategies enterprises face when implementing robust AI frameworks, with discussions on flexible, scalable data systems that enhance AI workload performance. Participants explored essential concepts like Retrieval-Augmented Generation (RAG) and its role in building resilient, secure, and future-proof systems. The conversation highlighted best practices for strengthening cybersecurity and achieving scalability through innovative data management, crucial as organizations across sectors continue to accelerate their digital transformation. Thank you to our hosts at Pure Storage and Ram Kumar for facilitating this valuable discussion. We would also like to thank our guests, Ken Chua, Robert Lee, Wei Meng Ng, and Michael Lang for the valuable insights they shared. If you want to know more about this topic, feel free to contact Frances Abenojar #B2BMarketing #KnowledgeSharing #OrtusClub #Singapore #DataManagement

How Are B2B Event Marketing Strategies Tackling ROI and Engagement Challenges? We recently gathered B2B marketing executives to discuss the evolving landscape of event marketing. Here are the key takeaways: 🎯 Aligning Sales and Product Teams for Accurate Tracking A common challenge: coordinating across sales and product teams to log event activities and outcomes in CRM systems. Without complete tracking, proving ROI and securing future budgets becomes difficult. 📊 Evolving Metrics Beyond KPIs Event success now focuses on lead quality and customer journey impact, not just attendance numbers. Many marketers favour ROI over traditional KPIs, especially when measuring long-term brand impact. 💡 Intimate, Targeted Gatherings Gain Momentum Participants shared how small-scale events, such as executive forums and roundtables, are ideal for deeper, high-value conversations and targeted engagement, delivering stronger results and ROI. 🤝 Brand Awareness vs. Immediate Sales Many raised the difficulty of measuring ROI for events that aim to build long-term brand awareness rather than direct sales. Conversions often occur months later, underscoring the need for a holistic, patient approach. 🌍 Virtual vs. In-Person Preferences Though virtual events remain popular, some markets now prioritize face-to-face interactions for the personal connection and networking they foster, especially in high-stakes industries. Overall, flexibility and a focus on relationship-building are becoming essential in B2B event strategy. As the landscape evolves, successful event marketing clearly requires a blend of data-driven insights, collaboration, and tailored formats for diverse objectives. Thank you Natalie Dickmann, Agnes Bihari, Anthony Kennedy, Ian Foulds, Maja Loncar, Ben M., Asier García, @Kathrin Helmrich, and Ken M. for the valuable insights shared! If you would like to know more about this topic feel free to reach out or check out our latest insights here 👉 https://lnkd.in/dFEHhFTi #OrtusClub #B2Bmarketing #Knowledgesharing #ROI #Eventstrategy

How will future commerce platforms evolve to meet the changing needs of businesses? Experts in the fields of e-commerce and business operations gathered at an exclusive roundtable dinner in Manila to delve deeper into this topic. During the discussion, participants explored how streamlined commerce platforms could unlock business potential by reducing complexity and enhancing agility. Attendees shared insights on how modern platforms allow businesses to shift focus from managing technical issues to innovating in response to market demands. By integrating key features such as analytics, promotions, and security, businesses can reduce dependence on developers, lower operational costs, and respond more swiftly to evolving customer needs and industry trends. Thank you to our hosts at Shopify and Pavan Powar for facilitating this valuable discussion. We would also like to thank our guests, Pet Español III, Doris Carreon, Edison Chu, Jourdan Christopher Go, Marcela D Luca, Pia Ugarte Garcia-Morera, Miguel Guerrero, Reynaldo Jimenez, Leslie Figueroa, Jomar Bernedo, Galvin Martonito, and Prince Jimdel Ventura for the valuable insights they shared. If you would like to know more about this topic, feel free to contact Neil Pickford. #B2BMarketing #KnowledgeSharing #OrtusClub #Ecommerce #Manila