Salween Group

Our Director of Operations David McKaige talked about sales pipeline design and "brand to demand" marketing recently. Read on!

Last month, we had the privilege of helping Granite Asia shape the stories behind the NextGen Tech 30 Awards, showcasing ASEAN's top Growth-stage companies. In the process, we had the opportunity to take a deeper dive and explore some of these innovative businesses. 🚀💡 What’s truly exciting for us is not just the names we recognised, but also the companies that have been quietly making a significant impact—like Gradiant, Patsnap and Chickin Indonesia. These companies are solving critical problems with creativity and determination, and the resilience, focus and humility of their founders and key teams have driven their growth and success. 🌏 It’s a reminder of what it takes to lead through challenges and deliver impactful solutions. 🎉👏 Jenny Lee ｜Rita Yang｜Jeffrey T.｜Guan Dian｜(Tebe) Tubagus Syailendra Wangsadisastra｜Govind Alagappan｜Gregory Van #NextGenTech30 #GraniteAsia #Innovation #GrowthStage Sylvia Saw McKaige｜David McKaige｜Pearlyn Ho｜Zachary Pestana｜Aneesha Subramaniam ｜Yi Dan Huang｜Ferlin Frange｜Sherry Chua｜zar ni

Nothing brings a team together like great food and even greater company! 🥂 We recently gathered for a well-deserved team lunch to celebrate the team's dedication and hard work. Recognition is more than just a thank you – it’s about fostering a positive culture where everyone feels valued and motivated to do their best. Our headquarters in Singapore is on the edge of Chinatown, but this is a land of immigrants (and foodies), so you will find cuisine from southern Indian to Korean to Japanese and, of course, Chinese all within a stone's throw. We are a diverse team with diverse dietary requirements, and Espoir on Amoy Street was our choice for this meal. In their own words, it is "refined Modern European Cuisine laced with Malayan influence and made Halal." And they have vegetarian dishes, too 😊. Here’s to more wins, more laughs, and more delicious moments! Sylvia Saw McKaige｜David McKaige｜Pearlyn Ho｜Zachary Pestana｜Yi Dan Huang｜Aneesha Subramaniam ｜Ferlin Frange｜Nadia Jamal｜Sherry Chua｜zar ni

The modern B2B buyer journey involves multiple stakeholders, multiple touch points, and long buying cycles. In fact, most studies say that today’s buyer has done the bulk of their research well before they raise a hand to speak to sales. That’s why our house view is that B2B marketing IS content marketing. Your goal as a marketer, salesperson, or PMM is to enable the buyer in his journey. But many brands struggle to find the time and the resources to create the content necessary to educate and inform their prospects, demonstrate thought leadership, earn their trust and grow their business. The answer isn’t churning out mediocre content at scale using offshore blog farms or worse, by using the AI tool of the week. Today’s B2B buyer is smarter than ever before and has ungated access to an enormous amount of information. The old content marketing playbook simply doesn’t work any more. Your competitive advantage is the industry knowledge and experience inside the heads of your Subject Matter Experts (SMEs). The people on the team who know your industry, understand your customers and stand behind your product have valuable insights that need to be shared.      At Salween Group, we make it easy for you to unlock that value and start sharing your brand’s insights by bundling our core content marketing consultancy with copywriting and design services in a package optimised for a 90-day sprint. We call it the Content Marketing Kickstarter. Link in comments. Reach out if you want to learn more.   

🌟 Out among the Fintech stars last week for #Fintech65. Fintech65 is a talent initiative from Fintech Nation that identifies and recognises emerging and proven leaders in the space. The event is in its third year, and the 2024 edition recognised leaders in the Women Board Members, Emerging Investors, and Friends of Fintech categories. Our Founder & CEO Sylvia Saw McKaige made the list and was recognised among the Friends of Fintech 🎉. Thanks Fintech Nation and partners Elevandi, Thunes and Singapore FinTech Association (SFA) for bringing all the nominees together so they can continue to innovate and drive forward Singapore's fintech industry. David McKaige｜Pearlyn Ho｜Zachary Pestana｜Yi Dan Huang｜Aneesha Subramaniam ｜Ferlin Frange｜Nadia Jamal｜Ko Pxyo｜Sherry Chua｜zar ni｜Lydia Wulandari

Over the past year, we've been building out our revenue operations consultancy offering, and co-marketing with HubSpot and HubSpot For Startups has been a big part of that. Here David McKaige shares our latest initiative.

Origin stories.

Fun Fact: Our Founder and our senior management team are all former journalists. Do former journalists have a competitive edge in the world of B2B content marketing? You bet! https://lnkd.in/gzPqGgFS

TO: The Women of the World FROM: The Women of Salween Group Happy International Women's Day!

Team lunch before the Lunar New Year break! On February 10th, we enter the Year of the Dragon 🐉, which astrologers say will be a year full of potential and opportunities for personal growth, professional success, and social impact. 恭喜发财!