SaveDay

Happy World Productivity Day 🚀 May your coffee be strong, your Wi-Fi be stable, and your to-do list shrink magically 🎯 In honor of #WorldProductivityDay, we have a gift for you! Claim the offer of a 25% discount on our pro features to maximize your productivity with the code WPD25. But hurry, it's only valid until June 30, 2024. Check out our pricing page now at: https://lnkd.in/dNzHSywg Stay tuned for more updates and don't forget to follow us to stay in the loop! #SaaS #SaveDay #SaveDayJourney #BuildInPublic

It's getting tougher and tougher to find work these days. So it's more important than ever to carve out your unique voice as a creative. Fundamentally, what sets you apart as a creative person isn't necessarily the polish of your work but embracing your personal story, style, and values. This means that unlike in a profession like sport, it's not just a few who can succeed. In theory, at least, everyone can. #SaveDay #Creative #Quote #Productivity #Growth

Big thank you to Brendan O'Keefe for the amazing shout-out and to all our fantastic users for your overwhelming support during our AppSumo launch! We're thrilled by the love and can't wait for you to experience the full potential of SaveDay. Let's keep the momentum going! 💪 #SaveDay #AppSumo #Productivity #AI #Growth

What’s as bad as building a feature no one cares about? Releasing a feature that no one knows about. Hundreds of engineering hours are wasted due to poor (or non-existent) go-to-market strategies. There’s so much focus on shipping and pushing the product increment out the door that the GTM is left as an afterthought. Let's explore the process PMs and PMMs can follow to keep existing customers apprised of new feature rollouts. You can read the full article at: https://lnkd.in/gyPazieC --------- Thanks Aatir Abdul Rauf for this wonderful sharing. Spread knowledge and inspire others. Hit that repost button to share this valuable content with your network 💛 Try https://www.save.day/ now to enhance your professional journey 💡 #SaveDay #Launch #GTM #Product #Growth

Naming a brand or product feels like the big leagues of branding. Much of the more words-focused aspects of building a brand, like messaging and voice work, play a more behind-the-scenes role. But your brand name? It’s center stage – introducing who you are, what you do, and even what you stand for in just a word or two. No pressure. You can read the full article at: https://lnkd.in/gBc-jwtw --------- Thanks Lisa Raphael for this wonderful sharing. Spread knowledge and inspire others. Hit that repost button to share this valuable content with your network 💛 Try https://www.save.day/ now to enhance your professional journey 💡 #SaveDay #Branding #BrandMarketing #Marketing #Growth

Let's flip the script: Could there be a middle ground where customer insights actually inspire groundbreaking innovation? Perhaps it's not about ignoring them but interpreting their needs in a way that they never expected. Balancing customer feedback with visionary innovation is no easy task. While it's true that game-changing ideas often come from anticipating future needs, where do we draw the line between listening to customers and leading them to a future they haven’t imagined yet? What do you think? How can companies innovate while still staying connected to their customers' evolving needs?

What if the secret to groundbreaking innovation is ignoring your customers? NVIDIA’s CEO, Jensen Huang, thinks so. He argues that focusing solely on what customers want today can blind you to the opportunities of tomorrow. 🚗 Henry Ford once said, "If I'd ask customers what they wanted, they would've told me a faster horse." The most transformative products aren't born from just responding to feedback; they're created by anticipating needs that people don't even realize they have. When companies dare to think ahead, they move beyond simply improving what's already there—they create something entirely new, redefining markets and setting new standards. Of course, this doesn’t mean you should never listen to your customers. For everyday products, understanding current needs is crucial. But when you're aiming to revolutionize, sometimes you have to step back from the noise and let your vision lead the way. Customers might benchmark against the past, but innovation is about building the future. So, how do you navigate this balance? Innovate. Take risks. Embrace the unknown. That’s where the magic happens. --- p.s. If you enjoyed this or learned something, share it with others and follow SaveDay for more in the future. #ProductDevelopment #NVIDIA #JensenHuang #Entrepreneurship #Innovation #Leadership #DisruptiveInnovation #CustomerExperience #FutureOfWork #TechTrends #ProductManagement #CreativeThinking #InnovationStrategy #BusinessGrowth #DesignThinking #VisionaryLeadership #AI #Technology #Startups #IndustryLeaders #BusinessStrategy #MarketDisruption #ThoughtLeadership

Product Distribution 1001 - ASO SaveDay on #AppStore and #PlayStore In a sea of apps on the App Store and Google Play Store, making sure your app gets noticed is key. App Store Optimization (ASO) helps your app stand out by tweaking keywords, titles, and descriptions to make it easy for users to find. The scope of ASO includes: - App’s product page metadata optimization & proper configuration - Keyword expansion and discovery - Visual asset optimization (icons, screenshots, preview videos) - Textual description copywriting - Localization for international markets - Review management - Seasonal keyword and design optimization I'm excited to share how our team's focus on ASO has led to more people downloading our app. Here's a look at what we did: 1. Finding the right keywords: We used tools like AppTweak and Google Keyword Planner to find keywords for our app's name, description, and info. 2. Making our title and description pop: We then changed our app's name from "SaveDay - Smart knowledge hub" to "SaveDay - Bookmark manager" based on the keywords we found earlier. We also worked on writing an engaging description that illustrates what our app can do. 3. Creating eye-catching graphics: We focused on creating cool graphics and videos that show off the interface of our app. Having eye-catching visuals is important to attract users. 4. Adapting our listing to additional geographical markets With the Google Play Store supporting 51 languages and iOS supporting 30, our app has the opportunity to reach a global audience. To make our app more accessible and understandable to users from different countries, we worked on localizing our listing and content. This involved translating our app's name, description, and keywords into multiple languages, helping users worldwide discover and understand the value SaveDay provides. 5. Tracking and analyzing performance: We used tools like App Store Connect and Google Play Console to see how many people were downloading our app and what they were doing. This helped us figure out what was working and what needed tweaking. So far, through these activities, after one month of implementation, our new iOS user base has increased by 127%, while the number of new Android users has risen by 39% Have you tried ASO before? Stay tuned for my series "Product Distribution 1001" to follow our journey in spreading SaveDay to the world 🌏

There is no red in this image. (Just zoom in and see) The only colors in this image are cyan, black, and white. The idea is simple: 🧠 Our brains guess the colors based on what it expects, as well as surrounding colors. So, even when a color is missing, our brains fill in the gaps. In other words, you may think you’re seeing red, but your brain remembers the Coca-Cola brand. Similarly, we recognize words in context, even if they're incomplete or misspelled. Try reading these 🤔:

 "Ths sntnce s mssng sme lttrs, bt y cn stll rd t" "Aoccdrnig to rscheearch, it deosn’t mttaer in waht oredr the ltteers in a wrod are" Now that you've learnt how perception, color psychology, and cognitive psychology works, let's apply these insights to enhance your branding. Consistency in your brand visuals builds trust and boosts recall. 3 tips so you can build a recognizable brand (simplified): 1. Consistent colors: choose 3 brand colors and use them in a 70/20/10 ratio. Use your primary color 70% of the time, secondary color 20%, and an accent color 10%. This creates a balanced and professional look (Coolors = free). 2. Font pairing: use one font for headlines and another for body text. For example, a bold sans-serif for headlines (like Montserrat) and a readable sans serif for body text (like Open Sans). This makes your content visually appealing and easy to read (Google Fonts = free). 3. Consistent imagery: use a consistent style for visuals. For example, if you use illustrations, stick with the same style and color palette. If you prefer photos, use ones with similar lighting and tone (Canva = free). Give it a shot. Build a consistent image for your brand. Stand out and attract. And don't stop sharing. If you enjoyed this or learned something, share it with others and follow SaveDay for more in the future. Original creator is Akiyoshi Kitaoka, a professor of experimental psychology at Ritsumeikan University in Kyoto. View our brand guidelines to check out SaveDay’s branding in action! 👀 https://lnkd.in/gAwJtmHH --- #ProductManagement #MarketingStrategy #BusinessDevelopment #BrandConsistency #ColorPsychology #NeuroscienceOfMarketing #VisualIdentity #ContentStrategy #DigitalStrategy #BrandBuilding #ConsumerPsychology #CreativeMarketing #VisualCommunication #BrandStrategy #MarketingInsights

Your product's features don’t actually matter. (And here's why)... Do your competitors offer "basically the same thing"? Look at Slack, Discord, and Microsoft Teams - all communication giants They all basically have the SAME product. A communication tool with: ✅ threads ✅ reactions ✅ channels ✅ video chat Their power comes from their positioning 🟡WHO they target 🟪HOW they message Slack targets growing enterprises and startups messaging the best UX Discord targets younger creative groups and gamers messaging Teams targets existing Office365 users messaging a more complete experience. Think beyond "what" you offer and focus on "why" someone would choose you. Here's your challenge: Identify your niche audience, define their specific problems, and craft a message that resonates deeply. Become the go-to solution, not just another option. — P.S. Elevate your product game and catch up with Saveday’s blogs - https://www.save.day/blog #positioning #product #marketing #messaging.