Singapore Tourism Board

🌟 The magic is about to unfold as the highly anticipated Disney Adventure sets sail from Singapore on 15 Dec 2025! ✨ #TeamSTB had the privilege to attend Disney Cruise Line’s Grand Reveal of the Disney Adventure, where we had an exclusive preview of the ship’s world-class offerings, some exclusively created for guests in Asia to enjoy. With many “firsts” to look forward to aboard the Disney Adventure, spectacular experiences guests can expect along the journey include: 🌟 Three all-new Disney attractions in an adventure zone on the upper decks 🌟 Remarkable dining options featuring the best of Asian and international flavours 🌟 Broadway-style entertainment in an all-new musical spectacular, “Remember” Part of our collaborative effort with Disney Line Cruise, the Disney Adventure is set to operate from the Marina Bay Cruise Centre Singapore for at least five years, underlining our long-term commitment to this partnership and the Asian cruise market. From enthralling entertainment to luxurious accommodations, we can’t wait for visitors around the world to discover the Disney magic in Singapore alongside their beloved characters. Bookings open 10 Dec 2024 – don’t miss out on the adventure of a lifetime! 🛳️✨ #PassionMadePossible #MadeInSingapore #DisneyCruiseAdventure

STB has launched the second Made in Singapore (MIS) global positioning campaign which will showcase Singapore as the ultimate food haven to the world 🍽️✨ The campaign showcases Singapore’s vibrant and innovative culinary scene, shaped by both homegrown and international talents. It aims to captivate the global audience by highlighting the city’s rich food and beverage culture, with award-winning offerings that blend heritage and creativity. 🎶 To kick things off, a catchy 30-second song “What do I eat first?” featuring Paddy Ong, lead vocalist of SG's indie-pop band Club Mild, sets the tone for an unforgettable culinary adventure. 🌍 That’s not all! STB will be collaborating with content creators from key markets like Australia, China, India, Indonesia, and the US to bring authentic and personalised stories about how Singapore spins global culinary trends into something uniquely ours. 📱 Starting Jan 2025, fans can also look out for video assets on Visit Singapore’s social media platforms, showcasing how Singapore interprets global culinary movements in its own distinctive way. 🍜 This campaign is part of STB’s broader strategy to position Singapore as a top travel destination, forming part of a series of global positioning campaigns to be progressively rolled out, each supported by curated products and experiences that cater to diverse traveller interests. Hungry for more? Stay tuned as we unveil why Singapore is truly a Culinary Capital! 🌏🍴 #PassionMadePossible

🌍🇸🇬 Singapore’s soaring high as a world-class travel destination! It is an honour to celebrate these global recognitions that further solidify our city’s reputation on the world stage, as voted by travellers around the world in @Condé Nast Traveler’s Readers’ Choice Awards 2024: 😊 #1 Friendliest City in the World  🏙️ #3 Best City in the World  ✈️ #1 Best Airport in the World - Changi Airport Group These accolades are a true testament to the relentless efforts of our vibrant tourism industry, made possible in collaboration with our industry partners and stakeholders. As we approach the bustling year-end season, we're eager to welcome visitors to experience the best of Singapore. See you soon! #PassionMadePossible

In celebration of STB's 60th, we look back at iconic moments that have shaped Singapore into the vibrant travel destination it is today. Join us for Episode 2 of our exclusive Kopi Chat series! This time, we sit down with two former STBians – Anna Rajah, former Marketing Manager (Northern Europe), and Asad Shiraz, former Senior Director (Destination Marketing).   They take us back to the 80s and 90s, a transformative era when STB worked hard to position Singapore as more than just a stopover. Hear the behind-the-scenes stories of past destination campaigns aimed at changing perceptions of Singapore as a stopover destination like "Surprising Singapore" and "New Asia – Singapore" – and get an exclusive look at some cool memorabilia from the marketing campaigns! From rolling Ondeh Ondeh till late at night for the Singapore Food Festival to grilling satays in Manila, Anna and Asad share their heartfelt memories of how they helped shape the vibrant Singapore we know today.    Don’t miss this insightful trip down memory lane!   #PassionMadePossible #STB60 #WeMadeItPossible

🎉 Congratulations to Cat Bite Club, Native, and Night Hawk for securing their spots on The World’s 50 Best Bars 2024 51-100 list at ranks 56, 67, and 74 respectively 🍸   Special shoutout to Cat Bite Club and Night Hawk, who made their debut on this prestigious global list! 👏🏼 With Native continuing to represent Singapore’s vibrant cocktail scene, it's clear that we know how to shake things up 🇸🇬🍹 The excitement doesn’t stop here—the top 50 winners will be revealed in just two weeks! Stay tuned as we continue cheering for Singapore’s finest. 💪🏼🏆 #PassionMadePossible

As a Tourist Guide, Jamie constantly brings fresh experiences to tourists from around the globe while creating new adventures for herself. In the tours industry, get ready for a journey like no other 👉 e2i.com.sg/tourismcareers #BringYourPassionToLife #PassionMadePossible

Singapore's most anticipated culinary celebration is back with a bang! Themed "A Celebration of Old and New", the Singapore Food Festival (SFF) 2024 returns from 1-31 Oct, dishing out cutting-edge innovations and timeless culinary traditions. This year’s reimagined festival will offer an immersive showcase of the city’s dynamic F&B scene.   Guided by three pillars – heritage, contemporary, and innovation – the festival offers something for every food enthusiast. Through large-scale Signature Events, intimate Unique Events, and family-friendly Pop-ups at popular locations across the city, festival goers will get a chance to savour the gastronomic delights of Singapore’s top culinary talents, including Chef Damian D'Silva who received the Special Recognition award at the Singapore Tourism Awards 2024.   Together with the festival's esteemed partners, STB is honoured to celebrate Singapore cuisine and our culinary brands and talents, and encourage the exploration of Singapore as a global culinary capital through SFF.   For more information, visit https://lnkd.in/gauCMfQy   #SingaporeFoodFestival #PassionMadePossible

Singapore Shines as Global Thought Leaders Converge at Milken Institute Asia Summit 2024! 🌟 Amidst the roar of F1 engines last weekend, another high-octane event electrified our city-state. The 11th Milken Institute Asia Summit brought together over 1,600 visionaries from finance, tech, sustainability, and philanthropy under the banner "Impactful Ideas: Purposeful Action". From groundbreaking panel discussions to unparalleled networking opportunities, the summit tackled critical issues facing global and the Asia Pacific region head-on. 🏙️💡 We're thrilled to announce that Singapore will continue to host this prestigious summit in 2025, cementing our status as the region's MICE powerhouse! This achievement underscores our world-class infrastructure, business-friendly environment, and seamless global connectivity. 🎉 A massive thank you to the Milken Institute and all attendees for making this summit a resounding success. Together, we're not just discussing the future—we're shaping it. Ready to join the next wave of innovation? Mark your calendars for 2025! 📅 Photos credit to Milken Institute. #PassionMadePossible #MilkenAsiaSummit #SingaporeMICE

Singapore has been voted 2024's BEST BT-MICE Destination at the 33rd TTG Travel Awards! 🎉 Recognising the best of Asia-Pacific’s travel industry as voted by the readers of TTG Asia Media, TTG China, TTG India, TTGmice, TTG-BTmice China, TTGassociations, and TTG Asia Luxury, this recognition is a testament to Singapore’s leadership in the business travel and MICE industry. From world-class event venues to seamless connectivity and diverse leisure offerings, Singapore sets the standard for excellence, making it the preferred choice for international business travellers and event organisers. Thank you to all our industry partners and stakeholders who have contributed to this achievement. Together, we’re committed to making Singapore the World’s Best MICE City! 📸: Kornpiput Cheskhun, Business Development Representative of Singapore Tourism Board, receiving the award. #PassionMadePossible

🌎 Happy World Tourism Day! Every year, World Tourism Day is celebrated on 27 Sep to share awareness of the importance and impact of tourism. This year, we celebrate the drivers of our tourism sector. From a horticulturalist and zookeeper to hotel and cruise operations, our STBians got to experience what goes on behind-the-scenes in some of our tourism stakeholders, as part of STB’s 60th anniversary celebrations. To all those in our tourism sector - thank you for your passion and dedication. Today’s Singapore is a world-class destination and each and everyone of you have contributed in your own way, demonstrating the true spirit of #PassionMadePossible. #WorldTourismDay