Stickler

We recently posted about what not to do or say when selling on a live stream. Today we share a great example of how to engage your audience! It is common for live stream sellers (who live and breathe the platform) to forget that not every user is familiar with the purchasing pathways. Always be proactive in directing your audience, and visually show them the steps to order or buy a product! If you’d like more tips and information about Live Commerce, join our Discord server: https://lnkd.in/gSUcdu-C For more information about Stickler, check out our website at: https://stickler.live/

Introducing Stickler! Manage all your products, staff, schedules, live stream operations, and even analytics within one platform~ Stickler helps you optimise and scale your Live sales, so you can do Live Commerce. Better. Find out more at: https://stickler.live/ #stickler #sticklerlive #livecommerce #live #productvideo

If you're selling on TikTok Live, you've probably seen this graph before! Ever wondered what it means and how you could use it to boost your engagement and sales? William Huggins wrote an excellent article explaining the algorithm for live streaming on TikTok. Read all about it here: https://lnkd.in/gYqZbtMV Stickler helps you get more out of your live streaming, understand more about how to grow and scale your sales. We help you do Live Commerce. Better. Find out more here: https://stickler.live/ #tiktoklive #tiktokshop #tiktokalgorithm #stickler #sticklerlive #livecommerce

"Should I get more than 1 host on the screen for better engagement?" - a VERY frequently asked question when I speak to brands on starting their livestream journey. I've always answered "Sure! Why not. The more the merrier!", however, a recent discovery tells me that it doesn't always work. Through Stickler, I listened to 22+ hours worth of Beiersdorf Eucerin's livestreams on TikTok Shop Malaysia and found out that livestreams with solo host generally has better engagement than duos (Check the engagement scores on top right hand corner of my screenshots) in the 12 tracked streams. When hosting alone, the host appears to be more focused on selling products while in a duo, hosts can be distracted by each other and/or spending effort to match each others' energy level. Thought this was an interesting find and I'd pen it down and do a quick share here on Linkedin. Will continue to do so as I carry on exploring the ever-expanding world of Live Commerce. 😊

Is the LEGO Group aware of their distributors starting to sell on TikTok Live? 🤔 Stickler captured this Live from a Singaporean influencer streaming on behalf of a local reseller, and it is a great learning example! 1. Brands going Live on TikTok Shop should ideally be using their main brand's name and reputation in order to separate themselves from other counterfeit goods. 2. Ensure that you go Live with a campaign or purpose in mind. Either go live with your entire product base, or choose specific sets and product lines to enhance the viewer's shopping experience. 3. Ensure your hosts are well trained to sell your products and are knowledgeable of your brand's USPs! Beware of incorrect terminology that impact user experience and brand image. The influencer refers to "Logo" and Van Gogh's "Starry Eye" in this example. Stickler offers a wide range of services from Brand Protection, Operations Management, and Talent Training courses. Find out more here: https://stickler.live/ We help you do Live Commerce. Better. #TikTok #TikTokLive #Lego #Stickler #SticklerLive #LiveCommerce

Stickler recently had Josh Mackenzie join us for a week of work experience working in Live Commerce. In his own words, here's a summary of his experience! "At first I was nervous to do this because I’ve never done work experience without any of my friends doing it with me but the team at Stickler was very friendly and helped me massively this week. If I had any questions, they were always ready and able to explain something or help me with what I was doing. They also took me with them for lunch a couple times which made me much more comfortable for the rest of my time with them. In the last week I learnt how live e-commerce works, what Stickler does, what factors can affect how well a livestream does and how the algorithm affects the performance of a livestream. I also worked on a research task looking into potential competitors of Stickler and updated the Stickler Support articles with new screenshots and captions explaining how to use a variety of features. This improved my understanding of Stickler because it meant that I was using most of the features it has and getting used to using it. Before last week I didn’t know much about live e-commerce or anything that was happening behind the screen. I found it very interesting learning about what happens behind the scenes and am glad that I was able to work here because it exposed me to something that I wouldn’t have known about if I hadn’t had work experience here."

New Stickler article alert! Letitia Moller shares some insight into some common mistakes hosts make in Live Commerce engagement, and offers some helpful tips for you to implement into your stream operations today! The articles gives a snippet of the data and analysis the Stickler system can do to help you run Live Commerce. Better. Read it here! https://lnkd.in/g58tqHCx #live #livecommerce #stickler #sticklerlive

TikTok has increased their platform fees across the board, and in multiple markets! Stickler's articles have all been updated to match the latest practices, and you can read all about it here: https://lnkd.in/g-auc9NR We are here to help you do Live Commerce. Better. Be the first to receive these updates and articles in our Discord Server: https://lnkd.in/gUCRu8gE #Stickler #livecommerce #live #tiktok #tiktokshop

TLDR: Forget #RetailMedia and start focusing on #MediaRetail #YouTube and #Shopify partner up. It's a weird deal, where YouTube is basically a Network Affiliate integrated at a product level. It's a way for creators to sell product on YouTube for Shopify brands. It's great. It's just not great enough... #TikTok is the marketplace. #TikTokShop is the seller. They facilitate the transaction, they mostly remove the function of the basket making it #frictionless. They integrate with sellers in the same way Amazon (the marketplace) integrate with 3rd party sellers and now they integrate with #Amazon (the retailer).

Stickler recently conducted a hands-on Live Commerce Challenge with YSG Pte Ltd , where we challenged their enablement team to go Live on TikTok within a short period of time! Watch the video below, edited by Richard Crossman, to see how they used the Stickler system! They went from zero experience to completely running a livestream and selling products. Their hosts had no idea what the team planned for them and relied on the Stickler system to fully operate and manage the stream. It was an extremely successful day, getting a large amount of sales and engagement for two very short streams! Major props to Dr. Simon Sim, Mileen Seetoh, Jamie K. and Jingshen C. for being amazing hosts, and to the rest of the team for adapting on the go to ensure smooth operations. #livecommerce #tiktoklive #stickler #sticklerlive #livestream