W Communications - Singapore

The self-storage space is playing an increasingly significant role in retail - as seen in how more businesses are opting for additional storage spaces at Work+Store to cope with growing inventory ahead of the year-end sales season. With 11/11 drawing near, we had Work+Store CEO Danny Wong go on air to speak with Cheryl Goh and Wui Lynn Chew on CNA938 Work It to share about the company's vision of the evolution of storage spaces in the retail industry - including value-added facilitates to ensuring businesses’ operational efficiency. Listen to the full conversation here on CNA. 

We had the chance to sit down with Yinren Peh, Head of Global Accounts for AMA, TikTok and Thuymi Do, Head of Digital & Public Relations, Asia, Campari Group last week at PRovoke Media's Asia Pacific Summit to discuss how brands can navigate new platforms and formats when marketing to Gen Zs. Here, we share some of our favourite takeaways from the panel: 💡 "Brands that have succeeded on TikTok are those who have managed to bridge their heritage, what the brand inherently stands for, with how it can be expressed with Gen Zs." Also relevant for any new platforms or future generations of audiences! 💡 "Consumers are so bombarded with ads that brands need to find a new way to touch consumers. Gen Zs in particular, are known to hate ads in spite of how much content they consume, and they don't like when they are being pushed products. This means brands need to change their strategies to be where they are, be convenient for them, instead of pushing them." 💡 For brands that aren't on TikTok or face certain advertising restrictions, consider your organic content strategy instead. Campari's Aperol for instance, is famous for being part of a "perfect serve" of just one drink, an Aperol Spritz. With Gen Zs and consumers creating so much organic content around the cocktail, TikTok has become an important platform for the brand to drive offline conversations and experiences in hopes of encouraging even more user generated content. 💡 "Brands that are doing well are those who have a really clear idea of why they are going after Gen Z." Are you targeting Gen Zs because they will be the largest demographic for your brand in future? Because they set trends and create culture for the other generations? Defining your why will offer a clearer direction on how your brand can market to this generation of consumers. Keen to know how you can market to Gen Z? Drop us a message or email at hello@wcommunications.sg to chat!

Headed to PRovoke Media's Asia-Pacific Summit this Thursday? Swing by our session on marketing to Gen Z with Warren Johnson as he chats with Yinren Peh, Head of Global Accounts for Asia-Pacific, Middle East and Africa at TikTok, and Thuymi Do, Head of Digital and PR, Asia at Campari Group. #ProvokeAP #marketing #genz

Ever wondered what would make an interesting feature on Our Grandfather Story (OGS) and its affiliated platforms? For this month's Lunch & Learn session, we warmly welcomed the team from OGS to share about the interesting content formats and topics that they cover, along with their upcoming plans. The interactive session also provided the opportunity for us to exchange potential storytelling concepts as we continue to explore fresher ideas for our clients. Thank you again for dropping by - Michael Ng Merilyn Cheong Yu En Lee Yuheng Hu

The idea of individuals reclaiming ownership of their data might sound nascent but it plays a crucial role in achieving greater data security and management, amid today's increasing cyber threats. Guided by the vision of Holistic Identity, we are happy to work with Affinidi, a data and identity management company founded by Temasek, towards its goal to educate and empower individuals to understand the value of their data and the importance of privacy. Read on to find out more.

We wrapped up July working with VP Bank Asia on its 2H Market Outlook event in Singapore and Hong Kong earlier this month - with valuable insights shared onsite by Dr. Felix Brill, Group CIO and Thomas Rupf, CFA, FRM, CAIA, CIO Asia, on how investors should embrace uncertainties amid current market volatilities. Adding his expert views on geopolitics was also Bilahari Kausikan, Former Permanent Secretary and Ambassador-at-Large, Ministry of Foreign Affairs Singapore. Immensely grateful for the attendance of key media including Ivy Chok of Bloomberg, Clarence Leong from The Wall Street Journal/Dow Jones, Ankur B. from Reuters/Reuters News Agency, Colin R Tan of The Straits Times, Roshan Gidwani from MONEY FM 89.3, and Audrey Raj of Asian Private Banker.

Co-living is here to stay, buoyed by strong demand thanks to high rental prices and the want for independent living among the younger generation. Working with Singapore's leading Chinese newspaper, Lianhe Zaobao (联合早报), we deep dived into the driving factors behind this phenomenon, featuring Coliwoo Singapore, a subsidiary under LHN Limited and their member profiles who shared more about this alternative accommodation concept.

Despite the STI gaining around 8% since start of the year, analysts are still taking a guarded approach towards 2H'24 due to various uncertainties. Contributing to this outlook piece on The Straits Times, we had Dr. Felix Brill, Chief Investment Officer, VP Bank Asia (VP Bank AG) share more on taking a long-term view when investing – focusing on time in the market rather than timing the market.

All in a day's work for our team in Singapore.

Taking a look at what comes after the omnichannel approach, especially with the recent slowdown in consumer expenditure, we worked with KPMG to launch their latest report, “Navigating the Future of Seamless Commerce in Asia Pacific: How Retailers are Driving Customer Experience, From Technology to Sustainability”, developed in collaboration with GS1. Read more about how seamless retail is now the new benchmark for tomorrow’s commerce on Retail in Asia. #business #consulting #pr