Brand & Media Analyst

Job Description

As the Brand & Media Analyst, you are responsible for analysing consumer and media data, market trends, brand performance and competitive landscape to provide actionable insights. Your role involves utilizing various data sources to understand consumer and customer preferences, identify market opportunities, and evaluate the effectiveness of brand and media strategies. You enjoy working on a strategic level as well as hands-on with data and visualization to perform your analyses and reporting. You also possess the skills to turn data into action.

You will also collaborate with cross-functional team to leverage data to drive strategy. You will support in optimizing media investments to enhance brand perception, customer relationships, and drive business growth.

Key Responsibilities

• You are responsible in conducting in-depth analysis of consumer behavior, utilizing market research data, surveys, and customer feedback and competitive analysis to identify market trends, emerging opportunities, and potential threats.
• Evaluate the perception of the brand in the market and among target audiences, identifying strengths and weaknesses of the brand image and recommend strategies to enhance brand equity.
• Drive media analysis consisting of measuring media performance across various channels, evaluating competitors’ media strategies and presence, monitoring and analyzing media metrics, engagement, and sentiment, while assessing the impact of media performance on overall brand perception.
• Collaborate with relevant teams to develop effective marketing strategies and optimized media plans, interpreting and analyzing data from various sources to draw meaningful conclusions and actionable recommendations.
  
  
  

Qualifications

To be successful in the role as Brand & Media Analyst, you should be able to analyse consumer and media data, market trends, brand performance and competitive landscape to provide actionable insights by utilizing various data sources to understand consumer and customer preferences, thus being able to identify market opportunities, and evaluating the effectiveness of brand and media strategies. You enjoy working on a strategic level and possess the skills to take data into action.

What you need to succeed:

• Proven track record in brand analysis, voice of customer, and consumer research.
• Strong analytical skills and proficiency in data analysis tools and statistical techniques.
• Ability to translate insights into actionable strategies and support cross-functional teams in decision making with the ability to drive recommendations through to key stakeholders.
• Broad digital marketing knowledge and a strategic thinker that understand the total view for growing brands and engaging customers.
• Experience working in PowerBI, Tableau or other data visualization tool.
• Self-motivated, result-oriented problem solver with strong business sense to be able to put insights into the right context.
  
  
  

Additional Information

This is a full-time position, reporting to the Regional Insight and Analytics Manager.

Specific working location will be discussed during the interview.

Apply by sending in your CV in English as soon as possible, but no later than 31st August 2024. Due to data policies, we only accept applications through career page.