Traveloka

Product Marketing Analyst

Traveloka Singapore, Singapore
Traveloka

Product Marketing Analyst

Traveloka Singapore, Singapore
2 weeks ago
Over 200 applicants

See who Traveloka has hired for this role

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Job Description

Responsible for the execution of the product marketing projects and initiatives

  • Define/identify requirements for marketing supports/resources (Channels, Business Development, etc) by aligning with various stakeholders
  • Execute and track the progress of marketing activities on assigned product/business line
  • Proactive in handling blockers and escalate as necessary

Business intelligence: Customer insights, Market and Industry evaluation

  • Periodical internal assessment and reporting: Performance results, demand actual vs planned, identification of opportunity and white-space.
  • Define the customer segments, characteristics, size of opportunities and required product and services needs to be prioritized / addressed.
  • Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators.
  • Provide solid insights to support Product Marketing Manager with developing growth & retention levers.
  • Provide basic/simple recommendations on business and marketing strategy based on research & analysis of the root cause.
  • Provide custom analyses to understand business trends as needed by the managers

Ability to lead small projects (with supervision/guidance)

  • Define campaigns: audience, messages, channel mix, objectives & activities
  • Execute campaign and build a compelling story to the customer
  • Monitor performance of the campaign & optimize post mortem of the campaigns
  • Identify and execute promotion (coupon) levers and conversion rate optimization through pricing and promotion (within constraints) by liaising with relevant stakeholders

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Requirements

Requirements

  • Passion in data-driven marketing and creating growth.
  • Good analytical, problem-solving skills, and creative thinking.
  • Adept at Word, PowerPoint, Excel, Google Analytics. High proficiency in SQL and data analytics tools is a big plus.
  • Self-driven, excellent in follow through & execution, and have a growth mindset.
  • Strong sense of ownership and accountability, with good attention to details.
  • Good interpersonal skills and ability to work well in an international team environment.
  • Have 2+ years experience in e-commerce, online marketing, fast moving consumer goods, management consultancy is preferred.
  • Bachelor’s degree from reputable university, preferably from Engineering or Business major

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

  • Seniority level

    Entry level

  • Employment type

    Full-time

  • Job function

    Product Management and Marketing

  • Industries

    Software Development

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