Growth Lab reposted this
This is precisely what my waitlist campaign for the book launch (3000 signups) looked like. It was a slow start, some growth, stagnation, and explosion. 📈 I nearly gave up just before the finish line, but I am glad I did not. I knew I needed 3000 signups to get 600 preorders on the first day to hit the best-selling charts on Amazon. I also knew my target audience was on LinkedIn. Here is what I ignored to realize: 𝐆𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 𝐦𝐨𝐭𝐢𝐨𝐧𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐞 𝐜𝐨𝐦𝐩𝐨𝐮𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭. The average time to value them should be 2-3 months, not a month or a week. Why? 1. When you start with something, you probably suck. You have to do the reps and learn from your stats to get better 2. 95% of the market is NOT ready to buy now - you need to invest in "branding/education aka demand generation" to build more trust and preference 3. Customer journey is more complicated than "uuu- I see a LinkedIn status- let's sign up for a launch from someone I do not know/care about." It takes the reps. It takes building trust. It takes a lot of repetition. What else does it take? Share your best practices in comments and help other entrepreneurs to find strengths and confidence when it is really hard to go on, but you know that this is the final mile and you have to give it all. 💪