Herba Bangkok S.L (Ebro Foods S.A.)

Press Release: Pasta Garofalo at the Ospitalità Italiana Award Ceremony 2024 We are excited to announce that Pasta Garofalo will be a standout presence at this year’s Ospitalità Italiana Award Ceremony on November 4th, 2024, at the Gaysorn Urban Resort, Bangkok, Thailand. The Garofalo's booth, beautifully set up by our distributor KCG Corporation will be featured on the 19th-floor outdoor Terraza, offering breathtaking views of vibrant Bangkok. Attendees will have the unique opportunity to taste the authentic flavors of bronze-die Gragnano pasta, expertly prepared by the KCG kitchen team. Ospitalità Italiana, organized by Thai-Italian Chamber of Commerce (TICC) , represents more than just an award; it symbolizes a commitment to quality, tradition, and a genuine passion for authentic Italian cuisine. For over 12 years, this prestigious initiative has celebrated the authenticity of Italian restaurants, gelaterias, and pizzerias across Thailand. If you are in Bangkok, join us for an unforgettable evening with over 400 guests, including esteemed Italian representatives, media, culinary professionals, and passionate food enthusiasts. Further information here: www.thaitch.org Don’t miss your chance to savor the rich flavors and culture that Pasta Garofalo brings to the table!

Chef May will be cooking live at Central Chidlom’s TOP Food Hall from October 16 to 29, offering expert advice on how to prepare Garofalo pasta and sharing delicious recipe suggestions. Retailtainment merges retail and entertainment to create an engaging shopping experience. We believe this approach is essential, as it captures customer interest, increases foot traffic, and ultimately drives sales for Garofalo Pasta. We want to thank Chef May and our distributor, KCG Corporation, for their support in these in-store activities.

This year, we’re pleased to carry on the tradition of celebrating Spain’s National Day with an unforgettable event! We’re proud to supply Bomba rice from La Fallera, allowing us to prepare paella for nearly 400 people, at Anantara Hotel Bangkok, last Friday 11 October—and we couldn’t be more delighted. For the ultimate authentic paella experience, look no further than Spanish Passion Bomba Rice. Known as the “King of Paella Rice,” Bomba rice absorbs up to three times its volume of liquid, capturing all the incredible flavors and aromas of the paella stock. The result? A truly delicious dish that will transport your taste buds straight to Spain! We have to thank you the Embassy of Spain in Bangkok, the Spanish - Thai Chamber of Commerce, Chef David Aparicio Martin , and the talented Albricias team from Chatrium Hospitality . Their passion and expertise infused this celebration with the authentic Paella flavors and spirit of Spain, making it truly special.

Celebrating Wellness! On September 26th, the Spanish - Thai Chamber of Commerce hosted a remarkable event titled “Wellness for Business: The Importance of Mind & Body Balance” at the elegant Avani Sukhumvit Hotel. This gathering was more than just an event; it was a celebration of holistic well-being tailored for business professionals and entrepreneurs. We’re proud to have supported this initiative by providing delicious La Fallera Arroz Redondo and SOS White Quinoa for the reception, emphasizing our commitment to health and nutrition. A heartfelt thank you to everyone who attended! A special shoutout to our inspiring speakers Victoria Subirana and Eriz Ahedo, Mario, and his dedicated Spanish - Thai Chamber of Commerce team for their exceptional efforts in organizing this event. Stay tuned for our upcoming events! We can’t wait to welcome you again soon as we continue our journey to foster connections and promote well-being within the Spanish business community.

The India Thai Chamber of Commerce (ITCC) celebrated its 80th Anniversary with a grand event held at the Marriott Marquis Hotel in Bangkok on August 27, 2024. This landmark occasion, which saw an impressive turnout of around 500 attendees, highlighted eight decades of strong economic and cultural relations between India and Thailand. Representing Ebro India were Mr. Graham Carter , Managing Director, and Amartya Bhattacharjee, Export Manager, alongside Mr. Sandro Zanello Zanello, Business Development Manager from Herba Bangkok S.L (Ebro Foods S.A.). The event also featured Tilda as one of the main sponsors, promoting brand awareness among the Indian community in Thailand about Tilda Basmati. The celebration was further distinguished by the presence of high-profile guests, including former Prime Minister H.E. Srettha Thavisin, Deputy Prime Minister H.E. Anutin Charnvirakul, Speaker of the House of Representatives Mr. Wan Muhamad Noor Matha, Indian Ambassador Mr. Nagesh Singh, and Mr. Aloke Lohia, founder of Indorama Ventures. We would like to extend our gratitude to the ITCC for their excellent organization of the event. We look forward to continuing our support to the Indian-Thai business community in the future.

We continue advancing in HEADING TO 2030. We are pleased to share the Group's highlights in Social Responsibility and Sustainability during the past year.

We had a great experience at our recent Pasta Garofalo masterclass during the Buondee Series Event at the Thai-Italian Chamber of Commerce (TICC) Learning Center. Stay tuned for more updates as we continue to host exciting events that strengthen the cultural and gastronomic ties between Thailand and Italy.

Bangkok, 28 June 2024 - Attending the "BuonDee" masterclass organized by Thai-Italian Chamber of Commerce (TICC) has been a remarkable experience. The latest BuonDee session focused on the "Bronze Cut Pasta Tasting Experience," where Pasta Garofalo and Cirio tomatoes were selected as the key ingredients. We extend our heartfelt thanks to all KCG Corporation for their unwavering support, and we express our gratitude to Chef Francesco Deiana, Chef Partner & Co-Founder of La Dotta Pasta Bar & Restaurant (Foodie Collection) and TICC's team. Combining premium Garofalo pasta, high-quality Cirio tomato products, Parmigiano Reggiano aged 24 months, and Chef Francesco's culinary expertise, the event provided an unforgettable experience for our guests. The event commenced with a 15-minute detailed presentation by Mr. Sandro Zanello, who elaborated on Garofalo pasta's history, production process, and distinctive packaging.  Garofalo not only embodies a premium brand but also represents Italian passion, a dedication to quality, and a rich tradition. Following the presentation, Chef Francesco prepared four authentic Italian pasta dishes: Pasta all'Arrabbiata, Pasta al Basilico, Pasta alla Napoletana, and Pasta alla Puttanesca. Stay tuned for more updates as we continue to host exciting events that strengthen the cultural and gastronomic ties between Thailand and Italy. If you are interested in attending our events, please contact us via Linkedin.

A great feedback about our recent promotional event for our Spanish rice brands at the exclusive 'The Bangkok Club', thanks to our local distributor 3sixty food, Spanish - Thai Chamber of Commerce and ICEX . There's a rising interest in Spanish ingredients in the Thai market, and we're committed to educating local consumers about Spain's rich culinary heritage.

Thanks to KCG Corporation Team, today we successfully concluded a great in-store activity with Pasta Garofalo across 18 store of Central Food Retail Group (CFG) in Thailand called "Discover Italia". This initiative included dedicated Garofalo corners in flagship outlets and promotional pricing online and in-store throughout the sales campaign. We believe that in-store retail events are an excellent way to build a community around our brands, engage customers, raise brand awareness, and drive revenue. According to a report from The Event Marketing Institute (Source: Forbes Magazine), 74% of consumers state that engaging with branded event marketing experiences makes them more likely to purchase the promoted products. In collaboration with our local distributors, we aim to improve our marketing strategies to effectively reach our target audiences.