Pacific Asia Travel Association (PATA)

📢 Exciting news! PATA Annual Summit 2025 will be held in İstanbul, Türkiye, March 2025! Hosted by Türkiye Turizm Tanıtım ve Geliştirme Ajansı | Türkiye Tourism Promotion and Development Agency (TGA) and supported by Turkish Airlines, the summit will bring together PATA’s public and private sector members, global partners, and PATA Chapters & Youth to explore challenges and opportunities in responsible tourism and sustainable growth. 📈 İstanbul, Türkiye, is a city renowned for its historical sites with incredible architectural design, including the Hagia Sophia, the Dolmabahçe Palace, and the Grand Bazaar. As a key player in one of the world’s fastest-growing tourism destinations, it’s the perfect backdrop that will bring discussions on the future of tourism to life! Read More About #PAS2025: https://lnkd.in/g2PNi96v #PATAEvent #PAS2025 #GoTürkiye

Chris Hemsworth as your tour ambassador? A pop hit to go with your product? With the power of #AI, the sky’s the limit! 🤖✨ On the final day of “AI-Driven Transformation: Empowering Sarawak’s Tourism SMEs”, participants teamed up to craft eye-catching marketing campaigns for Sarawak’s tourism gems. Using cutting-edge tools introduced to them throughout the training, the teams showcased their new skills and brought their visions to life! The day concluded with an exciting Shark Tank-style session, where participants pitched their campaigns to a panel of experts from #PATA and the Sarawak Tourism Board and gained pro feedback to help them take their AI game to the next level ⏫ Check out one of the teams’ catchy AI-generated tunes here: https://lnkd.in/gRb2mkPu #PATAInitiative

Discover how Thai communities are pioneering sustainable and responsible development through community engagement and innovative practices with Anne Somanas, Thailand Correspondent, TTG Asia Media! In this session, Anne will sit down with community leaders and the founder of Koh Jik ReCharge to discuss how responsible development benefits local communities and shapes them into attractive destinations for eco-conscious travellers. 🌱   Learn more about the programme: https://lnkd.in/gVUAgtZM #PATAEvent #DestinationMarketing #Sustainability #CommunityTourism

We are delighted to announce that H.E. Faiyaz Murshid Kazi, Ambassador, Embassy of the People’s Republic of Bangladesh in Bangkok, will join #PDMF2024 to moderate the “Niche Travellers, Big Impact” panel discussion! November 12 -14 📅 Learn more about the programme: https://lnkd.in/gVUAgtZM #PATAEvent #DestinationMarketing #NicheTourism

Just 1 Week until #PDMF2024 📅 Siripakorn Cheawsamoot, Deputy Governor for International Marketing Europe America Middle East and Africa, Tourism Authority of Thailand (TAT) will be speaking at the forum on #NicheTourism, specifically the creative experiences being developed in Thailand and how such unique attractions are shaping the destination's marketing strategies 🤩 Check out the PDMF 2024 programme: https://lnkd.in/gVUAgtZM #PATAEvent #DestinationMarketing #NicheTourism

The 2024 Gold Award “#Culture” Winner is Designated Areas for Sustainable Tourism Administration (DASTA)’s “Revitalizing the Unique Performing Arts and Traditional Local Wisdom of the Trai Trung Community through the Establishment of Cultural Community Tourism” 🏆 The Trai Trung community, Kamphaeng Phet Province, #Thailand, is a historic area known for preserving its rich cultural heritage. For more than 70 years, the community has been documenting local knowledge, songs, and traditional performances, like the Kor Kai Dance and the Elephant Dance, to safeguard its unique identity and engage tourists through interactive cultural experiences. With support from DASTA, Trai Trung also embraced adaptable community-based tourism models and cultural resource management, bringing heritage preservation into its tourism framework. These initiatives have not only promoted local cultural values but also strengthened community bonds, created jobs, and ensured fair income distribution—driving Trai Trung toward sustainable development. Learn more about projects supported by DASTA: https://www.dasta.or.th/en #PATAGoldAwards #SSR #Culture #Preservation #TraiTrung

#PATA CEO Noor Ahmad Hamid will be joining the discussion on MICE and legacy at #PDMF2024 💡 In this session, let’s dive into the long-term positive impact that the legacy of MICE can leave on a destination and its community, and how this trend can be integrated into tourism development where responsibility takes centre stage! Check out the PDMF 2024 programme: https://lnkd.in/gVUAgtZM #PATAEvent #DestinationMarketing #MICELegacy

🍵 #PATA CEO Noor Ahmad Hamid attend "M & I in Suruga" Seminar, hosted by the SURUGA Marketing & Tourism Bureau @ Crowne Plaza Lumpini Park in Bangkok, Thailand. Under the theme "ConnecTEAing with Suruga", the event began with a welcome address from Hajime Nagasuki, Executive Director, Japan National Tourism Organization - Thailand, followed by an introductory presentation of Suruga. Event highlights included a tea appreciation session led by Kazuya Moriki, Tea Master and CEO, Moriki Farm, and a Q&A session with Taichiro ISHIDA, Marketing Manager, SURUGA Marketing & Tourism Bureau. In his closing remarks, Noor noted this gathering marked an important milestone in promoting cultural appreciation, a key to nurturing the future of responsible tourism development. 🌏 #PATAMembers

This week on "What's New with Your Destination," it's all about Timor-Leste 🐳 In this episode, Lian See Kueh, General Manager, Sutera Sanctuary Lodges, introduces travellers to some of Timor-Leste's tourism highlights: whale-watching and Balibo Fort Hotel! #PATA #TimorLeste

How can you leverage culinary culture and experiences to attract food-loving travellers? Well, Feast Thailand has the answers for you! In this session, Leigh Higgins, General Manager, Feast Thailand, will share how the company put the spotlight on unique local dishes, bringing travellers on a journey of Thai food experiences outside of the mainstream and further elevating the destination's profile as a culinary tourism hotspot 🦐🥥🥗 Join us in Phetchaburi, Thailand ⚠️ Register now: https://lnkd.in/gVUAgtZM #PATAEvent #DestinationMarketing #GastronomyTourism