Samba TV

Heard in the halls and on stage throughout this year's Advertising Week New York was one subject above all others: AI and the promises (and challenges) it holds for the industry. Samba TV CEO and Co-founder Ashwin Navin says it best (as seen in today The Wall Street Journal CMO Today from Lucia Moses and Lara O'Reilly with Business Insider): "I think for the first time I'm starting to hear skepticism around AI. In an industry that loves to show it's early to adopt new tech, it's been easy for practitioners to claim they're using generative AI to do things that aren't really new, like basic personalizing and targeting ads. What's the marketing spin versus what's new for marketers to evaluate? Let's not just think about how to cut costs; let's use it to do better storytelling." https://lnkd.in/g2G96NkY #AdvertisingWeekNewYork #AI #AWNY #AdStrategy

The Media Leader UK's Future of Media London has wrapped! A major takeaway from the last two days is that TV remains an incredibly impactful medium, and it’s only improving thanks to the industry's focus on smart data and effectiveness measurement. Thank you, Sam Tidmarsh, for steering an insightful panel with Samba TV's Dan Conneally and to the industry experts who shared their unique perspective: Amy Caven (Boots UK), Tom Mardon (Tesco), John Cox (Channel 4), and Karin Seymour (Sky Media UK) 👏 👏 #FOML #FutureofMedia #TVdata #AdStrategy

Taking the stage today at Advertising Week New York, Samba TV CEO Ashwin Navin discussed the next generation of TV powered by GenAI while announcing our new partnership with IRIS.TV to bring AI to contextual advertising and measurement 🤝 ! This shift in today's approach to advertising, driven by solutions like Samba AI™, allow marketers to understand not just who is watching, but WHY they’re watching, as well as which parts of the content resonate most and how to tailor campaigns for maximum relevance. It’s all about context and actionable insights that help brands adjust their strategies mid-flight for better performance. 🤯 😎 #AWNewYork2024 #GenAI #CTV #ContextualAdvertising #AI

💥 News from Advertising Week New York 💥: Samba TV has partnered with IRIS.TV! The partnership, leveraging Samba AI, provides privacy-forward contextual targeting solutions bolstered by next-generation measurement of reach, frequency, and business-based outcomes. “Our industry has been riddled by a conflict between context and audience. This partnership with IRIS.TV represents convergence—reconnecting context and audiences to achieve measurable gains for marketers. By applying our AI to any IRIS-enabled publisher, we’re not only expanding contextual advertising attributes, but also providing advertisers with more accurate and comprehensive cross-platform measurement. This collaboration embodies our commitment to delivering new and more scientific approaches to advertising without compromising on privacy principles.” -- Samba TV Co-founder and CEO Ashwin Navin Read more from Phil Kurz via TV Technology 👉 : https://lnkd.in/grkX4kjV #AWNY #AI #ContextualAdvertising #ContextualTargeting #AdStrategy

Thank you, Advertising Week New York and our amazing panelists, for a great conversation today on why advertisers are turning to contextual in a privacy-first world! #AWNEWYORK24 #AdvertisingWeek

Headed to Future of Media London 🗓️ 🇬🇧 next week? Be sure to check out Samba TV VP of UK Agency Solutions Dan Conneally's session where he explores how the changing landscape of TV is bringing about new opportunities with Amy Caven (Boots UK), Tom Mardon (Tesco), John Cox (Channel 4) and Karin Seymour (Sky Media UK). DM for tickets 🎟️ : https://lnkd.in/gXrJdcjH #FOML #TVData #AdStrategies

The Coalition for Innovative Media Measurement (CIMM) Summit 2024 kicks off next week! Register now to see Samba TV CCO Aden Zaman on the Measurement Innovation Showcase on Wednesday at 3:35 ET as he dives into how Samba AI is driving innovative change in the industry. 👉 https://lnkd.in/g6ygJKKm 👈

Planning your Advertising Week New York schedule ✅ 📖 ? Don't miss CEO Ashwin Navin as he takes the stage for an exclusive interview to share how GenAI is revolutionizing the next generation of TV data 👁️🗨️ . Looking for more great sessions? Head here: https://lnkd.in/gd-K3bpx #AWNEWYORK24 #GenAI #TVData

The Vice Presidential Debate aired last night to key swing states like Arizona, Nevada, Michigan, and Wisconsin over-indexing on the civil exchange between candidates 👀 🇺🇸 . In fact, Arizona and Nevada households watched the Vance vs. Walz debate at a higher rate than the first (and likely only) face-off between Harris and Trump. “With another debate unlikely, this is a critical moment for each presidential campaign, as well as numerous regional contests, to differentiate themselves by leveraging earned media on linear, streaming, and digital platforms where audiences are highly engaged daily.” - Samba TV Co-founder and CEO Ashwin Navin #SambaTVInsights #VicePresidentialDebate #PresidentialElection #ElectionDay #PoliticalAdvertising

News alert 🚨 🔊 Madhive has selected Samba TV as its preferred audience targeting partner! The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing behavior and ad exposure. Hear it from Hearst's Jonathan Sumber: “The partnership between Madhive and Samba can supercharge media buyers’ ability to reach the right audience at the right time on CTV." Read more via Daniel Frankel of StreamTV Insider: https://lnkd.in/evfS2Ztx #CTV #AdvertisingTargeting #MediaBuyer