The Media Leader UK

Telcos have all this data about #TV audiences, including what people are streaming on their phones, why aren't they doing more measurement themselves? That's exactly what Liberty Global board member Andrew Cole wants to do via a new company he's created. He is very critical of existing JIC/measurement systems based on panels - in our latest The Media Leader UK podcast I've tried to get to the bottom of why advertisers and #media buyers would want to deviate from a trusted system like Barb which has been in place for over 40 years. Cole was also an original backer of GB News and you better believe I had questions for him about that too. Thanks Andrew for coming on the podcast and please do comment on what I should have asked (happy to follow up), either in the comments or privately by email omar.oakes@uk.adwanted.com. https://lnkd.in/dSpunb8U

England Euro 2024 #streaming audiences boosted by extra-time #goals. Streaming #audiences for England’s latest match in the Euros spiked in extra time, new research found. Douglas Whelpdale, Barb’s head of insight, thought this trend of a spike late in a match “seems probable” — for bigger games, at least. Read the full article c/o Ella Sagar at The Media Leader UK here: 👇⚽️ https://lnkd.in/eyaYjD86

Media is food for the brain. We consume it through our eyes and ears. Labelling some foods as junk food is not controversial. Is it time to be honest about "junk media" and can we do this objectively? My column this week for The Media Leader UK and please let me know what you think... either with a comment here or privately to omar.oakes@uk.adwanted.com. https://lnkd.in/ekwUR2_E

Last week, Reach plc's Kevin Maguire and Mail Metro Media's Andrew Pierce took to The Media Leader UK Summit stage with Julia Hartley-Brewer to talk all things general election. Hear some of their thoughts on why journalism matters below.

Watch and let us know what you think needs to happen next to make media and advertising stronger under a new UK government.

Cinema: the original social media. "A strong angle" about the power of connection that "should resonate with what brands are looking to achieve". Great write up of our new research for Digital Cinema Media Upfronts in The Media Leader UK (link in the comments). A big thanks to Karen Stacey and Mike Tull for inviting me.

A long tail... or a sideways skyscraper? It's perfectly possible to have a great career in 'marketing'/'advertising'/'media' without ever being featured in a trade publication or winning an industry award. The internet has completely changed the game; while big brands, media owners, and agencies are important, their collective slice of the pie is being outgrown. This is a great thing — a sector that is being oxygenated from below instead of dictated to from above (leaving aside the well overdue issues of regulating big tech platforms that enable new creators to do their business...) But it presents challenges for a niche business journalist like me: we are trained to cover 'big stories', feature 'big companies', and talk to 'big names'. It's based on an audience-centric model, in which we try to aggregate what is interesting to widest possible number of people. As I write in my The Media Leader UK column this week, I suspect the long-term approach for us will be related to Cannes Lions' decision this year to introduce a Creator Pass but on a much wider scale i.e. we work harder to create a range of networks with lots of communities within the long-tail. This is something I've been openly thinking about for a while. How can trade media best harness the growing generation of micro-creators, influencers, consultants, strategists and, writers? As ever, please contact me privately (DM or omar.oakes@uk.adwanted.com) or publicly by leaving a comment below. https://lnkd.in/e9wjrwvj

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My analysis this morning of why PwC has sold its media division to MediaSense — would love to know what others think about the future of consultancies and the media/advertising sector. Remember at The Media Leader UK we're not in the habit of just rewriting press releases! https://lnkd.in/d3zGdCk5