Missing out on high-quality leads isn’t because you’re not trying, but because you’re doing everything wrong 😬
Yes, lead generation is challenging, and you need to get the sauce just right if you want tasty results. But, as you strategize ways to chase the best leads, be on the lookout for these common pitfalls that may slow your progress 🚧
🎯 Targeting the Right Audience
Many businesses fall into the trap of blaring their message to every prospect they see on the market. However, this ‘cast your net’ logic is flawed because it lacks specificity 🎣
Instead, pinpoint your ideal audience by researching their needs, analyzing case studies, gathering insights from surveys, and leveraging automated data.
❄️ Avoiding Generic Content
A one-size-fits-all approach may save time and effort, but it makes your marketing efforts feel cold and aloof. Plus, you end up delivering recycled information.
To avoid this, fully understand your client’s pain points and needs by conducting interviews, surveys and other retrospective work to gather information on their specific interests. Then, tailor your content to address them, utilizing various formats such as blogs, social media posts, paid ads, and webinars 📚
📉 Focusing on The Wrong Metrics
Never make conclusions on just one specific metric alone. Just because conversion rates are low doesn’t necessarily mean a complete sales strategy reboot!
Prioritize strategic planning guided by the metrics relevant to the problem. If you’re having conversion rate issues for instance, first confirm if your leads are solid before making final decisions.
🌱 Nonchalant Lead Nurturing
Abandoning follow-ups for gained leads is no different from leaving a potted plant unwatered. Eventually, they wither away, and you’re left starting from scratch. To avoid this, keep leads engaged at each buying stage with personalized follow-up emails and social media retargeting.
Remember, it costs 10x more to attract a new client than to win back an old one.
🤝 Isolating Marketing From Sales
Marketing and sales aren’t separate entities, and treating them so will cost you. Both teams need a symbiotic relationship to guarantee high-quality leads.
Keep their relationship aligned through a clear and transparent channel of communication. Encourage collaboration through lead insight sharing, and watch your sales go through the roof!
🔄 Rigid, Unevolving Tactics
Lead generation is a constantly evolving world of tests and iterations. So, learn to adapt to the times.
Tweak your techniques and try new content styles. Explore different social media platforms, and test new email formats. The more you experiment, the more you’ll understand what works best for you 🧪
Lead generation is more effective if you dodge these critical bullets. Automated tools like GigRadar can help you circumvent many of these pitfalls by creating a streamlining lead generation process, ultimately boosting your chances of getting more leads 🚀
