Rootical

Rootical

Farming, Ranching, Forestry

Regenerative start-up studio for food system entrepreneurs

About us

Rootical Start-up Studio enables social entrepreneurs in Uganda to build and own their regenerative agri-food businesses. We aim to regenerate not only agriculture but also finance and entrepreneurship. Our work is based on 3 pillars: 🌱 Regenerative agriculture and agroecology as the best paradigms for our future food systems. 🤝 Purpose-driven entrepreneurship to drive both impact and profitability of inclusive business models that address key food system challenges. 💸 Steward ownership to change the way our food companies of tomorrow are financed, managed and owned, moving away from extractive capital to true impact investing. A start-up studio is a streamlined process to produce startups. The root problems Rootical aims to address are threefold: ecosystems collapse caused by industrial agriculture and food production, staggering unemployment and malnutrition rates on the African continent, and sharply rising economic inequality. Making bio-nutrient dense food accessible for all is a key goal. In a 3-step, human-centred systemic venture building process, a cohort of 50 Ugandan social entrepreneurs will: 1️⃣ Become food system thinkers, conduct a participatory food system analysis and identify key challenges 2️⃣ Develop, test and iterate on solutions and inclusive business models, and; 3️⃣ Build teams and get ready to launch those regenerative start-ups. 5-6 Start-ups will be co-founded in the start-up studio, to incorporate based on steward ownership principles in the second half of the yearly studio cycle. We provide purpose-driven entrepreneurs with the access to expertise, funding, tools, and a systemic venture building process to build and own their agri-food companies. 💥 Rootical is implemented by Fresh Ventures Studio (NL) and SHONA (UG). DOEN Foundation, Biovision and the French Embassy in Uganda our financing our work. 🔎 Always open to talk with impact aligned investors to join our start-ups' journeys.

Industry
Farming, Ranching, Forestry
Company size
2-10 employees
Headquarters
Kampala
Type
Privately Held
Founded
2023
Specialties
regenerative agriculture, food systems change, systems practice, human-centred design, business development, agroecology, healthy food, start-ups, impact investing, steward ownership, social entrepreneurship, purpose economy, and systemic venture building

Locations

Employees at Rootical

Updates

  • Rootical reposted this

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    3,511 followers

    Rootical is looking for 3 types of founders; Builders, Sales wizards and Stewards. 💪 Builder: Are you exceptionally good at some #technical skill? You are a food scientist, a soil biologist, a product designer, a hydrologist, a software developer, a nutritionist, etc. With your deep technical expertise you are poised to become the Product lead at the innovative business we’re about to build together. 🤝 Sales Wizard; Are you a sales superstar, ready to transform Uganda’s #FoodSystem by putting your commercial talent to use and closing deals? You are charismatic and results-oriented. Tired of just selling anything? Join to co-own the business and sell an impactful solution that contributes positively to society! 💸 Steward: Are you hands-on and outstanding in looking after the money and steering the business towards its purpose and success? You have experience and demonstrated abilities in execution and driving business growth, which, as you know, in #entrepreneurship starts with rolling up your sleeves. Apply now; https://lnkd.in/ddxAHqi4 #innovation #opportunity #venturebuilding #systemsthinking #stewardship #foodsystem #entrepreneurship #founders #thinkinginsolutions #systemchange #partnership #agroecology #organic #regenerativeagriculture

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    3,511 followers

    70% of Uganda’s rural population relies on crops like beans, maize, and vegetables for their livelihoods. Recently, Isaac Muhofa, the Venture Builder at Rootical, visited input shops in Namayumba, Wakiso district, alongside Emmanuel Luwemba, co-founder of Eden Seeds, a farmer-owned #indigenousseed company. Isaac observed a strong focus on these essential seeds, highlighting their critical role in promoting #foodsecurity and boosting agricultural productivity in the region. During the visit, Isaac noted that Hybrid maize varieties like Longe 10 and Bazuka are the top choices, though the open-pollinated Longe 5 remains popular in some locations. It is particularly similar to indigenous maize sold by Eden Seeds. The bean demand in this area is lower than the demand for maize. Farmers in Namayumba show a preference for second-generation hybrid seeds like Asle tomatoes, cucumbers, and French beans, known for their high germination rates. Vegetable seeds, particularly Nakati and Buga, are consistently in demand by input shops but are often kept hidden due to concerns about informal measuring practices. Dodo seeds are also available, though less frequently. Order sizes and frequencies fluctuate with the seasons, peaking during the rainy season. Input shops tend to place smaller, more frequent orders to minimize spoilage, with maize orders being more regular than beans.  During peak planting times, shops report selling between 400 and 1,000 kg of maize per month, while bean sales are about half that volume. Isaac emphasizes that #quality and certification of #seeds is critical, as poor germination can lead to a loss of trust in suppliers. He also notes that strong supplier relationships are essential in the agricultural market, as many shops rely on credit arrangements for seed deliveries. Isaac’s  findings reveal significant opportunities for Eden Seeds to cater to market demands, enhance partnerships with farmer suppliers, and optimize distribution routes for efficient supply to key agro-input shops. Ready to co-found an impactful agri-food business to transform our food system? Apply now, via https://lnkd.in/ddxAHqi4

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  • View organization page for Rootical, graphic

    3,511 followers

    🇺🇬 BIG NEWS 🇺🇬 Rootical Ventures Uganda Ltd. was officially incorporated yesterday, 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐬𝐭𝐞𝐰𝐚𝐫𝐝-𝐨𝐰𝐧𝐞𝐝 𝐞𝐧𝐭𝐢𝐭𝐲 of Uganda, East-Africa and probably the entire continent 🚀 💪🏾 💥

    View profile for Hannes Van den Eeckhout, graphic

    Rootical Founder | Catalysing purpose-driven entrepreneurship and funding to regenerate food systems

    🇺🇬 BIG NEWS 🇺🇬 Rootical Ventures Uganda Ltd. was officially incorporated yesterday, 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐬𝐭𝐞𝐰𝐚𝐫𝐝-𝐨𝐰𝐧𝐞𝐝 𝐞𝐧𝐭𝐢𝐭𝐲 of Uganda, East-Africa and probably the entire continent. Rootical is a regenerative venture studio. We power Ugandan entrepreneurs to build and own their agri-food businesses, designed to transform the food system. 𝐁𝐞𝐢𝐧𝐠 𝐒𝐭𝐞𝐰𝐚𝐫𝐝-𝐎𝐰𝐧𝐞𝐝 𝐦𝐞𝐚𝐧𝐬: ✊🏾 We are now a profit-for-purpose company with its mission locked into its legal DNA, forever. 💸 We can work with impact-aligned investors and pay fair-share returns for all. 🚀 The active stewards, involved in the day-to-day pursuit of the company's purpose, will always be at the steering wheel. 🤑 Independence: Rootical can never be speculatively sold. Mandela Ivan, Joachim Ewechu, SHONA and myself have legally established Rootical as co-founders. ☘ Steward ownership is the perfect way to translate the principles of agroecology and organic agriculture -- Health, Ecology , Fairness and Care -- to business ownership. 💪🏾 Our aim is for Rootical to become fully Ugandan-owned over time, led by its employees and the Rootical venture founders that emerge successfully -- they are best placed to continue steering Rootical towards its purpose. 🎯 Purpose lock: in terms of governance a lot has to be decided still, over the coming years, but one thing cannot be undone: we trusted an external board of golden shareholders to be our mission guardians, josephine akia, Ruth Nabaggala, Fabio Leippert, Bart van der Zande. 🔐 We cannot reverse our steward-ownership set-up. They hold veto rights over all important decisions regarding our governance, financial and legal DNA. Rootical is intentional on actively promoting steward ownership. We are already transforming the landscape of (agri-food) business ownership in (East) Africa. ➡ 𝘑𝘰𝘪𝘯 𝘶𝘴 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯, 𝘩𝘢𝘱𝘱𝘺 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴, 𝘰𝘳 𝘧𝘦𝘦𝘭 𝘧𝘳𝘦𝘦 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘧𝘰𝘳 𝘢𝘥𝘷𝘪𝘴𝘦! 🔔 Do you want to co-found a steward-owned agri-food business in Uganda and shake up the food system? We are recruiting our next cohort. Apply today via rootical dot org! #stewardownership #business #ownership #Africa #Uganda #purpose #impactinvesting #socialentrepreneurship 🙏🏾 Fresh Ventures Studio, Purpose Economy, Steward-owned,The DOEN Foundation, Mustardseed Trust, Biovision Foundation, Ambassade de France en Ouganda for your inspiration and support.

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    3,511 followers

    Are you hands on and outstanding in looking after the money and steering the business towards its purpose and success? Do you have experience and demonstrated abilities in execution and driving business growth by rolling up your sleeves? If this is you, we are looking for you ✅ Do you dream of starting an agri-food business ? ✅ Want to connect with like-minded co-founders, mentors and experts? ✅ Want to access a startup investment of 30 million UGX? Rootical provides a well thought through framework to turn your vision into reality. Join our pre-idea, pre-team agri-food business building journey. The next cohort is kicking off in February 2025. ➡️ ➡️ Apply now to join via our website https://lnkd.in/ddxAHqi4 🚺 Rootical encourages female talent to participate and is committed to actively decrease the gender gap in funding, the workforce and our founder teams. Let’s breakdown barriers together – reach out to us for more information. 📢 While we accept applications on a rolling basis, securing your spot asap is highly recommended. Wondering if Rootical's offering is a good fit for you? Hit "Apply Now" on our website to find out and enter the first round. 🧑🏽💻 Doubts or questions? Take a look at our FAQ or feel free to contact us. 🔭 Please refer a friend and/or tag them below in the comments. 🙏🏿 #innovation #opportunity #building #venturebuilding #systemsthinking #stewardship #foodsystem #entrepreneurship #founders #fresh #thinkingsolutions #systemchange #partnership #globalgoals #agroecology #organic #regenerativeagriculture #agriculture #farming #tech #health #food #connections 

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    “Innovative #agroecological practices and business models are a powerful way to transform the #foodsystem,” was a major take away from Isaac Muhofa's World Food Forum three day participation while representing Rootical in #Rome. The recently concluded #WorldFoodForum was filled with valuable insights, around innovative approaches to agroecology and community-driven solutions. Listening to diverse voices made Isaac see the critical work happening globally, and emphasize the importance of collaboration in creating transformative change. Listening is fundamental to our mission. It’s through understanding various viewpoints that we can innovate effectively and make a meaningful impact. Isaac took to the stage to showcase Rootical’s replicable and investable Start-up Studio model at the FAO Science & Innovation Forum 2024. We’re excited to be collaborating with partners in the #Netherlands and the #USA, and we’re eager to expand our network worldwide, building agroecological businesses to support farmers in their transition to agroecology. Isaac called upon every Ugandan to envision a future where healthy and nutritious food is accessible to everyone as we celebrated world food day at the forum. At Rootical, we’re committed to building businesses that make this vision a reality. Have you considered any commitments you can make today to support access to affordable, healthier foods? Together, let’s drive the change for a just, regenerative and fair food system. If you are a grassroots, purpose-driven entrepreneur who has lived in your community since childhood, experienced its challenges firsthand, and are now motivated to drive change toward a more resilient community, this is your opportunity to build a commercially viable, scalable, and impactful business. Apply to join our Cohort 2: https://lnkd.in/ddxAHqi4 Gain access to capital (30M UGX), experts, training, and networks to grow your #agrifoodbusiness now! #WFF2024 FAO #WorldFoodDay2024 #FoodSystemsTransformation #Innovation #ListeningToCommunities #Agroecology #RegenerativeAgriculture #ScienceAndInnovationForum2024 Kirsten Spainhower

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    3,511 followers

    Are you a sales superstar and Uganda's future food entrepreneur? Are you ready to transform Uganda’s food system by putting your commercial talent to use and closing deals? Are you charismatic and results oriented? Tired of just selling anything? Embrace this opportunity! Join to co-own the business and sell an impactful solution that contributes positively to society. ✅ You are passionate about agroecology and regenerative agriculture ✅ You are ready to venture into building a business of your own  ✅ Want to access a startup capital of UGX 30M and potential investors We accept applications on a rolling basis, it's best to secure your spot asap. Is Rootical's offering a good fit for you? Hit "Apply Now" on https://lnkd.in/ddxAHqi4  to enter the first round. 🚺 Rootical encourages female talent to participate and is committed to actively decrease the gender gap in funding, the workforce and our founder teams. Let’s breakdown barriers together – reach out to us for more information. 🧑🏽💻 Doubts or questions? Take a look at our FAQ or feel free to contact us. 🔭 Please refer a friend and/or tag them below in the comments. 🙏🏿 #innovation #opportunity #building #venturebuilding #systemsthinking #stewardship #foodsystem #entrepreneurship #founders #fresh #thinkinginsolutions #systemchange #partnership #globalgoals #agroecology #organic #regenerativeagriculture #agriculture #farming #tech #health #food #connections 

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    3,511 followers

    You are exceptionally good at some technical skill. You are a food scientist, a soil biologist, a product designer, a hydrologist, a software developer, a nutritionist, etc. With your deep technical expertise, you are posed to become the Product Lead at the innovative business we’re about to build together. 🔥 Ready to co-found your #regenerative #FoodSystem business? ❤️ Passionate about regenerative agriculture and food? 🌱 Eager to change the food system? ➡️ ➡️ Apply now  via our website https://lnkd.in/ddxAHqi4 Rootical is your home: To start & own an impactful regenerative agri-food business  Supported with expertise, tools and a systemic venture building process Access a startup capital of UGX 30M and potential investors Join our pre-idea, pre-team agri-food business building journey. The next cohort will be kicking off in February 2025. 🚺 Rootical encourages female talent to participate and is committed to actively decrease the gender gap in funding, the workforce and our founder teams. Let’s breakdown barriers together – reach out to us for more information. 📢 While we accept people on a rolling basis, it's best to secure your spot asap. Is Rootical's offering a good fit for you? Hit "Apply Now" on our website to enter the first round. 🧑🏽💻 Doubts or questions? Take a look at our FAQ or feel free to contact us. 🔭 Please refer a friend and/or tag them below in the comments. 🙏🏿 #innovation #opportunity #building #venturebuilding #systemsthinking #stewardship #foodsystem #entrepreneurship #founders #fresh #thinkingsolutions #systemchange #partnership #globalgoals #agroecology #organic #regenerativeagriculture #agriculture #farming #tech #health #food #connections

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    Isaac Muhofa and Ruth Ndwiga represented the Rootical team at the final The Neycha Accelerator & Fund bootcamp day and gained invaluable insights about building impactful #agroecological enterprises. It was truly inspiring to witness businesses from #Kenya and #Uganda coming together to build synergies under one roof. Neycha identifies and partners with growth-oriented #AgroecologicalEnterprises (AEEs), providing them with the capacity, capital and connections they need to grow their impact and businesses. Isaac, the venture builder at Rootical while at the final day of the Neycha bootcamp, reaffirmed that the East African region has a vibrant pool of agroecological businesses with immense potential to transform the food system. The #entrepreneurs demonstrated a deep commitment to integrating agroecological principles into their business models. The introduction of the B-Act (Business Agroecological Criteria Tool) has proven invaluable, helping businesses assess and enhance their level of agroecological integration. The preparedness of the entrepreneurs pitching their ideas was admirable, showcasing a strong commitment to their ventures. Ruth, our talent manager, was particularly impressed by how many of them are owning longer value chains, allowing them to maximize profits while managing quality and standards effectively. While the potential to scale these businesses is clear, it’s crucial for them to articulate what sets them apart in competitive markets. Their unique approaches to addressing #FoodSystem challenges will be key to their success, and Isaac believes that Neycha will play a vital role in supporting this journey. The Neycha Accelerator & Fund is our sister initiative, by Biovision Foundation, SHONA and SHONA Capital Ltd; backed by Agroecology Fund and The DOEN Foundation.

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  • View organization page for Rootical, graphic

    3,511 followers

    Rootical is looking for 3 types of founders; Builders, Sales wizards and Stewards. 💪 Builder: Are you exceptionally good at some #technical skill? You are a food scientist, a soil biologist, a product designer, a hydrologist, a software developer, a nutritionist, etc. With your deep technical expertise you are poised to become the Product lead at the innovative business we’re about to build together. 🤝 Sales Wizard; Are you a sales superstar, ready to transform Uganda’s #FoodSystem by putting your commercial talent to use and closing deals? You are charismatic and results-oriented. Tired of just selling anything? Join to co-own the business and sell an impactful solution that contributes positively to society! 💸 Steward: Are you hands-on and outstanding in looking after the money and steering the business towards its purpose and success? You have experience and demonstrated abilities in execution and driving business growth, which, as you know, in #entrepreneurship starts with rolling up your sleeves. Apply now; https://lnkd.in/ddxAHqi4 #innovation #opportunity #venturebuilding #systemsthinking #stewardship #foodsystem #entrepreneurship #founders #thinkinginsolutions #systemchange #partnership #agroecology #organic #regenerativeagriculture

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  • Rootical reposted this

    View profile for Isaac Muhofa, graphic

    Pan African | Purpose Driven Entrepreneur | Start-up Studio Expert | Venture Builder - Impactful Businesses | Permaculture & Agroecology Expert - Regenerating Food systems | Grassroot Agri-food Innovation Expert

    My Day 3: World Food Forum I had the opportunity to share our model at the FAO Science & Innovation Forum 2024. Rootical is demonstrating that the Start-up Studio model is both replicable and investable. We are already working with partners in the Netherlands and the USA on this model and are actively seeking partners worldwide to replicate it. We aim to support many farmers in transitioning to agroecology, making healthy and nutritious foods affordable and accessible to mainstream Ugandans. We align with entrepreneurs who share this vision and want to achieve it in their own unique way. If you are a grassroots, purpose-driven entrepreneur who has lived in your community since childhood, experienced its challenges firsthand, and are now motivated to drive change toward a more resilient community, this is your opportunity to build a commercially viable, scalable, and impactful business. Apply to join our Cohort 2: https://lnkd.in/dem7aQB5 Gain access to capital (30M UGX), experts, training, and networks to grow your agrifood business now! #WFF2024 FAO #WorldFoodDay2024 #FoodSystemsTransformation #Rootical #Innovation #ListeningToCommunities #Agroecology #RegenerativeAgriculture #ScienceAndInnovationForum2024 Kirsten Spainhower

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