Acceleration

🚨 Last chance to register! 🚨 Our MediaPost webinar is today, starting in just a few hours at 1 PM ET! Join us to discover how brands can effectively leverage their unique 1st party data alongside #GoogleCloud and #GMP to build resilient and transformational marketing capabilities. Our expert speakers (Acceleration’s Nicholas Albertini & Alexandra Reid; GroupM’s Lauren L. Lavin Google’s Brian Mills & Ana E.) will delve into how tailored solutions can empower marketers to adapt to signal loss, evolving shopper behaviors, supply chain disruptions, and more—ultimately setting the stage for long-term growth. Don’t miss out—sign up now 👉 https://lnkd.in/eWDfAFd7

📣 Our MediaPost webinar is under a week away! Join us on October 16th at 1 PM ET to learn how brands can effectively leverage their unique 1st party data along with #GoogleCloud and #GMP to build resilient and transformational marketing capabilities. Our expert speakers (Acceleration’s Nicholas Albertini & Alexandra Reid; GroupM’s Lauren L. Lavin; Google’s Brian Mills & Ana E.) will explore how tailored solutions can empower marketers to adapt to signal loss, evolving shopper behaviors, supply chain disruptions, and more, to ultimately position their organizations for long-term growth. Sign-up 👉 https://lnkd.in/eWDfAFd7

Last week our North America team attended the Google Analytics 4 Partner Summit. We gained invaluable insight into how Google is transforming Google Analytics to facilitate full funnel marketing, enhance measurement, and harness Generative AI while prioritizing privacy and first-party data. From enhanced capabilities for measuring and marketing against the entire customer journey to the strategic application of GenAI, predictive analytics, and advanced modelling, Google Analytics will continue to evolve as a powerful platform for marketers as they plan, activate, and measure campaigns. We’re excited to continue to help clients unlock the full potential of GA and enjoyed collaborating with our Google partners on such an important topic. 🚀 #GoogleAnalytics #AI #GenAI #DataPrivacy

🚨 New case study alert! By implementing a bespoke Multi-Model Attribution solution, we helped a retail client uncover $12.9M in incremental sales while reducing time to insight by 83% compared to traditional MMM. This bespoke approach not only complimented and strengthened the brand’s approach to attribution but also empowered them with new capabilities to quickly respond to market shifts and rapidly validate media investment strategies. Read the full case study here: https://lnkd.in/gcpaQCy4

Welcome to the team, Diogo Marnoto! 🎉

In an era of relentless disruption, are your marketing capabilities keeping pace? Join our webinar with MediaPost on October 16th at 1pm ET to explore how brands can leverage their unique 1P data sources and Google Cloud to build long-term marketing capabilities that fuel resilience and growth. Hear from Acceleration’s Nicholas Albertini and Alexandra Reid, GroupM’s Lauren L. Lavin, Google Cloud’s Brian Mills, and GMP’s Jessica Hsia to discover how customized solutions can help marketers adapt to signal loss, increased privacy, changing shopper trends, supply chain disruption, and other industry changes. Don’t miss this opportunity to set the stage for your business’s long-term growth and success. Register now 👉 https://lnkd.in/eWDfAFd7

🎉 Huge thank you to WPP for hosting an outstanding #AI event in London this week! WPP Converge brought together our teams, clients, and partners for a truly insightful experience centered on practical and impactful AI adoption.   We were thrilled to have some of our own experts on stage, showcasing how Acceleration empowers marketing organizations on their AI journeys. Highlights included our Global Clients & Growth Partner, Natalie Heselton, who joined WPP Open’s Neil Stewart, Ogilvy’s Antonis Kocheilas, and Nvidia’s Jamie Allan for a thought-provoking panel discussion on how brands can improve and streamline their AI adoption. Plus, our UK MD, Lucia Mastromauro, led an inspiring fireside chat with Google's Malika Malik [she/her], focusing on how brands can measure and supercharge their AI maturity to maximize marketing performance and business impact. #AI #Marketing #Media #AImaturity #AIimpact

Welcome to the team, Fabián Tejera!

Google has completed the last step in its transition to Google Analytics 4 and officially sunset Google Universal Analytics. As you dive into the new platform you may notice that your GA4 data does not always match up with historical data preserved from UA. 🤔  Download our guide from Acceleration NA Digital Lead, Hollis Ross, to explore why. The guide highlights some of the most common differences you may encounter when comparing GA4 and historical GUA data, including possible causes for the differences. GA4 is a complete redesign of GUA so some differences are to be expected, but our guide makes them a little less confusing and enables more effective adoption of GA4. 💪 Dive in here: https://lnkd.in/egYEiUfu

Wow!! 2 years strong, #AccelerationPortugal! 🎉 340+ projects, 100 clients, across 9 countries – and our clients’ feedback has been incredible! We're bringing the 🔥 to data-driven marketing, at a global scale! Cheers to our Lisbon team for building global synergies and leveling up with top-tier certifications in #MachineLearning, #CloudForMarketing, and #AI.  Here's to many more! 🚀 #2YearsStrong #GlobalImpact