Our Leaders
Our Vision
Is to build and operate a bigger, better, safer National Lottery; a more accessible and entertaining Lottery that benefits society and funds a brighter future. Bigger because we will maximise Good Causes contributions by the end of the Fourth Licence through responsible growth of the player base. Better because we will modernise technology and operations, refresh games and support shops while improving the use of data and digital. Safer because Participant protection underpins everything we do
About Us
We are proud to be part of the Allwyn Entertainment Group, a multi-national lottery operator with leading market positions across Europe. We have brought together an impressive management team alongside some of the world’s leading corporate partners in marketing and innovation. We have considerable experience of the UK’s retail, gaming, digital and entertainment sectors. Our people are fully aligned with our core values and Good Causes initiatives, and we are working together toward our vision
How we do business
In Allwyn, the National Lottery will have an operator that has social value at its heart. Allwyn will raise more funding for Good Causes, while running our own business in an environmentally and socially responsible way. Aligned with our values: Trusted, Inclusive and Innovative. We have put in place a comprehensive social value framework that addresses the following areas: Protecting the Planet, Empowering People, Building Prosperous Places, Safer Play.