We love it when Alma Angels share their insights 💥
People Often Ask Me Why I Invest in Female Founders - Here’s Why 🌟 One simple reason: women have unique superpowers that give them an edge in business. One of the strongest advantages is their keen understanding of the consumer market. Women control a substantial portion of consumer spending. In the U.S. alone, women are responsible for approximately 80% of consumer spending - an incredible $14 trillion annually. Globally, this number rises to $35 trillion. Women influence or control 85% of all consumer purchases across key categories like healthcare, vacations, new homes, food, and beauty. In these areas, women are often far more discerning consumers than men, understanding both the value and emotional impact of a purchase. Famed investor Peter Lynch recognized this, too. When managing the Fidelity Magellan Fund, he relied on insights from his wife, Carolyn Lynch, and daughters to help him identify great opportunities. Lynch’s philosophy of “investing in what you know” underscores this value: looking for investments in the products and services we, or those around us, use regularly. So, to all the women out there: you’re not just shopping - you’re researching the market! Your insight is a powerhouse for innovation and growth. This is why I believe in the potential of women-led startups. More to read in the links in the comments. 👇 #WomenInBusiness #FemaleFounders #WomenEmpowerment #InvestingInWomen